UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934

Filed by the Registrantx

Filed by a Party other than the Registrant¨

Check the appropriate box:

¨Preliminary proxy statement
¨Confidential, for use of the Commission Only (as permitted by Rule 14a-6(e)(2))
xDefinitive Proxy Statement
¨Definitive Additional Materials
¨Soliciting Material Pursuant to §240.14a-12

SELECTIVE INSURANCE GROUP, INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

xNo fee required.
¨Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
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¨Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

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Selective Insurance Group, Inc.


40 Wantage Avenue

Branchville, New Jersey 07890

(973) 948-3000

March 25, 2011

26, 2012

NOTICE OF 20112012 ANNUAL MEETING OF STOCKHOLDERS

AND PROXY STATEMENT


April 27, 2011


25, 2012

The 20112012 Annual Meeting of Stockholders of Selective Insurance Group, Inc. (“Selective”) will be held at 3:00 PM Eastern Time on Wednesday, April 27, 2011,25, 2012, in the Auditorium at Selective’s principal offices, which are located at, and have a mailing address of, 40 Wantage Avenue, Branchville, New Jersey 07890.

At the meeting, we will ask stockholders to:

1.Elect three Class I and five Class IIIeleven directors for a one-year term expiring in 2012;2013;

2.Approve a non-binding advisory resolution on the compensation of Selective’s named executive officers;
3.Approve a non-binding advisory resolution on the frequency of an advisory resolution on the compensation of our named executive officers; and

4.3.Ratify the appointment of KPMG LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2011.2012.

We plan a brief business meeting focused on these items and we will attend to any other business properly brought before the meeting and at any adjournments or postponements of the meeting.The Board of Directors recommends that: (i) you vote “FOR” all of the nominees to the Board of Directors; and (ii) you vote in favor of Proposals 2 and 4; and (iii) for Proposal 3, you vote for a stockholders’ advisory vote on the compensation of our named executive officers to be held “EVERY YEAR.”3. These proposals are further described in the proxy statement.

Also enclosed is Selective’s 20102011 Annual Report to Stockholders. At the meeting, we will be making a brief presentation on operations and will offer time for your comments and questions.

Selective stockholders of record at the close of business on March 4, 20115, 2012 are entitled to notice of, and to vote at, the meeting and any adjournment of it. A quorum is a majority of outstanding shares. YOUR VOTE IS IMPORTANT. WE URGE YOU TO VOTE YOUR SHARES BY: (1) CALLING THE TOLL-FREE TELEPHONE NUMBER LISTED ON THE PROXY CARD; (2) ACCESSING THE INTERNET WEBSITE LISTED ON THE PROXY CARD; OR (3) COMPLETING, DATING, AND SIGNING THE PROXY CARD AND RETURNING IT IN THE ENCLOSED ENVELOPE. YOUR PROXY MAY BE REVOKED AT ANY TIME, AS DESCRIBED IN THE PROXY STATEMENT, PRIOR TO THE TIME IT IS VOTED AT THE 20112012 ANNUAL MEETING.

Very truly yours,

 

Gregory E. Murphy

Chairman of the Board, President and Chief Executive Officer


By Order of the Board of Directors:

Robyn P. Turner

Corporate Secretary


TABLE OF CONTENTS

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Outstanding Equity Awards at Fiscal Year End42
 
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Employment Agreements and Potential Payments upon Termination or Change of Control4748
  
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FEES OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM53
 
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DOCUMENTS INCORPORATED BY REFERENCE5556



PROXY STATEMENT

FOR THE 20112012 ANNUAL MEETING OF STOCKHOLDERS

TO BE HELD APRIL 27, 2011


25, 2012

GENERAL INFORMATION ABOUT SELECTIVE’S ANNUAL MEETING


WHEN AND WHERE IS THE ANNUAL MEETING?


The 20112012 Annual Meeting of Stockholders (the “Annual Meeting”) of Selective Insurance Group, Inc. (“Selective”) will be held on Wednesday, April 27, 2011,25, 2012, at 3:00 PM Eastern Time in the Auditorium at Selective’s principal offices at 40 Wantage Avenue, Branchville, New Jersey 07890. Directions are on the back of this Proxy Statement.


Our telephone number is (973) 948-3000.

WHEN WAS THIS PROXY STATEMENT MAILED?


This Proxy Statement is being mailed to stockholders on or about March 25, 2011.


26, 2012.

WHO IS ENTITLED TO VOTE AT THE ANNUAL MEETING?


Anyone who owned Selective common stock as of the close of business on March 4, 2011,5, 2012, is entitled to one vote per share owned. There were 54,017,47454,741,402 shares outstanding at the close of business on that date.


WHO IS SOLICITING MY PROXY TO VOTE MY SHARES AND WHEN?


Selective’s Board of Directors (“Board of Directors” or the “Board”) is soliciting your “proxy,” or your authorization for our named proxies, Paul D. BauerMichael J. Morrissey and Cynthia S. Griffin McClellan III,Nicholson, to vote your shares.Unless revoked by you, your proxy will be effective for the Annual Meeting and for any adjournments or postponements of that meeting.


WHAT IS THE COST OF SOLICITING PROXIES AND WHO IS PAYING FOR THE COST?


Selective is bearing the entire cost of soliciting proxies. Proxies will be solicited principally through the mail, but may also be solicited personally, or by telephone, or special letterin writing by Selective directors or officers, and regularor employees of a Selective employeessubsidiary, for no additional compensation. Selective has engaged Georgeson Inc. (“Georgeson”), a proxy solicitation firm, to assist in the solicitation of proxies and the distribution of proxy materials. Georgeson will provide such services for an estimated fee of approximately $8,000 plus expenses. Selective will reimburse banks, brokerage firms, and other custodians, nominees, and fiduciaries for reasonable expenses incurred by them in sending proxy materials to their customers or principals who are the beneficial owners of shares of Selective common stock.


WHAT ARE THE REQUIREMENTS FOR BUSINESS TO BE CONDUCTED AT THE ANNUAL MEETING?


For business to be conducted at the Annual Meeting, owners of 27,008,738 shares27,370,702shares of Selective common stock (a majority of the issued and outstanding shares entitled to vote) constituting a quorum, must be in attendance or represented by proxy. Our common stock is our only class of voting securities.

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PROPOSALS FOR STOCKHOLDER VOTE AND APPROVAL REQUIREMENTS
 

Management is presenting fourthree proposals for a stockholder vote.


PROPOSAL 1.ELECTION OF DIRECTORS

THE BOARD RECOMMENDS THAT YOU VOTEFOR THE FOLLOWING EIGHTELEVEN NOMINATED DIRECTORS FOR A TERM OF ONE YEAR: PAUL D. BAUER,BAUER; ANNABELLE G. BEXIGA; A. DAVID BROWN; JOHN C. BURVILLE,BURVILLE; JOAN M. LAMM-TENNANT,LAMM-TENNANT; MICHAEL J. MORRISSEY,MORRISSEY; GREGORY E. MURPHY,MURPHY; CYNTHIA S. NICHOLSON,NICHOLSON; RONALD L. O’KELLEY, ANDO’KELLEY; WILLIAM M. RUE.RUE; AND J. BRIAN THEBAULT.


You can find information about these nominees, Selective’s Board of Directors, its committees, and other related matters beginning on page 6.


New Jersey law and Selective’s By-Laws govern the vote on Proposal 1, on which you may:


§·Vote “FOR” all the nominees;
§·Vote “AGAINST” all of the nominees;
§·Vote “FOR” or “AGAINST” specific nominees; or
§·Abstain from voting.

Under our By-Laws, as amended on December 3, 2010, assuming a quorum is present, directors in uncontested elections must be elected by a majority of votes cast. A majority means that the number of votes cast “for” a director nominee must exceed the number of votes cast “against” the nominee. In an uncontested election, any director nominee who does not receive a majority of the “for” votes cast is required to tender his or her resignation from the Board of Directors within five days of certified election results. In such a case: (i) the Corporate Governance and Nominating Committee must make a recommendation to the Board of Directors as to whether it should accept the resignation; and (ii) the Board of Directors must decide whether to accept such resignation and disclose its decision-making process. Stockholders may not cumulate their votes. Under New Jersey law and consistent with the proxy rules of the United States Securities and Exchange Commission (“SEC”), abstentions and broker non-votes will not be taken into account in determining the outcome of the vote.


PROPOSAL 2.APPROVAL OF NON-BINDING ADVISORY RESOLUTION ON COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS

THE BOARD RECOMMENDS THAT YOU VOTEFOR THE APPROVAL, ON AN ADVISORY BASIS, OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS DISCLOSED IN THIS PROXY STATEMENT.


New Jersey law and Selective’s By-Laws govern the vote on Proposal 2, on which you may:


§·Vote in favor of Proposal 2;
§·Vote against Proposal 2; or
§·Abstain from voting.

Assuming a quorum is present, Proposal 2 will pass if approved by an affirmative vote of a majority of the votes cast at the Annual Meeting. Under New Jersey law and consistent with the SEC’s proxy rules, abstentions and broker non-votes will not be taken into account in determining whether the proposal has received the requisite number of affirmative votes.


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PROPOSAL 3.APPROVAL OF NON-BINDING ADVISORY RESOLUTION ON THE FREQUENCY OF THE EXECUTIVE COMPENSATION VOTE
THE BOARD RECOMMENDS THAT YOU VOTE FOR A STOCKHOLDERS’ ADVISORY VOTE ON THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS TO BE HELD EVERY YEAR.

New Jersey law and Selective’s By-Laws govern the vote on ProposalPage 3 on which you may:

§Vote in favor of the Board’s recommendation that an advisory vote on executive compensation be held every year;
 §Vote in favor of an advisory vote on executive compensation being held every two years;

§Vote in favor of an advisory vote on executive compensation being held every three years; or
§Abstain from voting.

Assuming a quorum is present, the Proposal 3 selection that receives the most votes cast will be deemed the stockholders’ selection.  Under New Jersey law, and consistent with the SEC’s proxy rules, abstentions and broker non-votes will not be taken into account in determining the outcome of the vote.

PROPOSAL 4.3.RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

THE BOARD RECOMMENDS THAT YOU VOTEFORTHE RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2011.2012.


You can find information about Selective’s relationship with KPMG LLP beginning on page 53.


54.

New Jersey law and Selective’s By-Laws govern the vote on Proposal 4,3, on which you may:


§·Vote in favor of Proposal 4;3;
§·Vote against Proposal 4;3; or
§·Abstain from voting.

Assuming a quorum is present, Proposal 43 will pass if it receives an affirmative vote of a majority of the votes cast at the Annual Meeting. Under New Jersey law and the SEC’s proxy rules, abstentions will not be counted as votes cast and, accordingly, will not be taken into account in determining whether the proposal has received the requisite number of affirmative votes.


OTHER MATTERS TO COME BEFORE THE ANNUAL MEETING

The Board of Directors is not aware of any other business to be presented for a vote at the Annual Meeting. If any other matters are properly presented for a vote, the people named as proxies will have discretionary authority, to the extent permitted by applicable law and NASDAQ Stock Market (“NASDAQ”) and SEC rules and regulations, to vote on such matters according to their best judgment.


The Chairman of the Annual Meeting may refuse to allow presentation of a proposal or nominee for the Board of Directors if the proposal or nominee is not properly submitted. The requirements for submitting proposals and nominations for this year’s meeting wereare set forth in Selective’s By-Laws.

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VOTING AND PROXY PROCEDURE

HOW DO I VOTE?


You can vote four ways:


1.
BY MAIL. Mark your voting instructions on, then sign and date the proxy card. Then return the proxy card in the postage-paid envelope provided. If you mail your proxy card, we must receive it before the beginning of the meeting.

If we receive your signed proxy card, but you do not give voting instructions, the named proxies will vote your shares FOR each of the director nominees and FOR Proposals 2 and 4, and FOR the Board’s recommendation on Proposal 3. If any other matters arise during the meeting that require a vote, the named proxies will exercise their discretion, to the extent permitted by applicable law and NASDAQ and SEC rules and regulations, in accordance with their best judgment.


2.
BY TELEPHONE. Call the toll-free number on your proxy card to vote by telephone. Follow the instructions on your proxy card and the voice prompts. IF YOU VOTE BY TELEPHONE, YOU DO NOT NEED TO RETURN YOUR PROXY CARD.

3.
BY INTERNET. Go to the website listed on your proxy card to vote through the Internet. Follow the instructions on your proxy card and the website. If you vote through the Internet, you may incur telephone and/or Internet access charges from your service providers. IF YOU VOTE BY INTERNET, YOU DO NOT NEED TO RETURN YOUR PROXY CARD.

4.
IN PERSON. Attend the Annual Meeting, or send a personal representative with an appropriate proxy, in order to vote.

HOW DO I REVOKE MY PROXY OR CHANGE MY VOTING INSTRUCTIONS?


You may revoke your proxy before the proxy is exercised by writing to Selective’s Corporate Secretary, Robyn P. Turner, at the address in the meeting notice on the cover of this Proxy Statement. You may also change your vote before the proxy is exercised by entering a new vote via the Internet, by telephone, or by returning a properly executed proxy bearing a later date. Any subsequent timely and valid vote by any means will change your prior vote. For example, if you voted by telephone, a subsequent Internet vote will change your vote. The last vote received before noon central time on April 26, 201124, 2012 will be the vote that is counted, except that you may also change your vote by voting in person at the Annual Meeting.


HOW WILL PROXIES BE VOTED IF I GIVE MY AUTHORIZATION?


If you properly execute your proxy on the accompanying form and return it to Selective or submit your proxy by telephone or Internet, and do not subsequently revoke your proxy, your shares of common stock will be voted at the Annual Meeting in accordance with your instructions. In the absence of instructions, the named proxies will vote your shares FOR each of the director nominees and FOR Proposals 2 and 4, and FOR the Board’s recommendation on Proposal 3. If other matters should properly come before the meeting, the named proxies will vote on such matters, to the extent permitted by applicable law and NASDAQ and SEC rules and regulations, in accordance with their best judgment.


HOW WILL VOTES BE COUNTED?


The inspectors of election appointed for the Annual Meeting by the Board of Directors will separately tabulate affirmative and negative votes, abstentions and broker non-votes (shares held by a broker, bank or other nominee that does not have authority, either express or discretionary, to vote on a particular matter). Shares represented by proxies that reflect abstentions and broker non-votes are counted for

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determining whether there is a quorum. Brokers may exercise their discretionary voting power for Proposal 4.3.

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For Proposal 1, abstentions and broker non-votes will not be considered in determining whether director nominees have received more “for” votes than “against” votes. Approval of Proposal 2 requires the affirmative vote of a majority of votes cast at the Annual Meeting. The selection in Proposal 3 that receives the most votes cast at the Annual Meeting will be deemed the stockholders’ selection.  Abstentions and broker non-votes have no effect on the outcome of Proposals 2 and 3.Proposal 2. Approval of Proposal 43 requires the affirmative vote of a majority of votes cast at the Annual Meeting. Abstentions have no effect on Proposal 4.


3.

WHAT IF MY SHARES ARE NOT REGISTERED IN MY NAME?


If you own your shares in “street name,” meaning that your broker is actually the record owner, you should contact your broker. When a broker does not have voting instructions and withholds its vote on one of these matters, it is called a “broker non-vote.” Broker non-votes count toward a quorum, but otherwise do not affect the outcome of any proposal.


IMPORTANT NOTICE REGARDING AVAILABILITY OF PROXY MATERIALS FOR


THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON APRIL 27, 2011
25, 2012

This Proxy Statement is available on Selective’s internet website atwww.selective.comwww.selective.com.

INFORMATION ABOUT PROPOSAL 1

Election of Directors

Under our By-Laws, as amended on December 3, 2010, directors in uncontested elections must be elected by a majority of votes cast. A majority means that the number of votes cast “for” a director nominee must exceed the number of votes cast “against” that nominee. For more information on our majority voting policy, please see “Corporate Governance – Majority Voting for Directors in Uncontested Elections” beginning on page 16.


At itsour 2010 Annual Meeting of Stockholders, as part of an ongoing effort to adopt “best practices” in corporate governance, the Board recommended, and Selective’s stockholders approved, amendments to Selective’s Restated Certificate of Incorporation and By-Laws to phase out Selective’s classified board structure over the two-year period following the 2010 Annual Meeting. Accordingly, at this Annual Meeting, three Class I directors and five Class IIIall directors are standing for election for a one-year term.  The eligible Class II directors will stand for election for a one-year term at the 2012 Annual Meeting, after which time all directors will serve for one-year terms and, if re-nominated, will stand for election annually. In all cases, each director will hold office until a successor has been elected and qualified, or until the director’s earlier resignation or removal.


Selective’s Board of Directors currently has 1211 members. Pursuant to Selective’s Restated Certificate of Incorporation, as amended, and its By-Laws, Selective may have a minimum of seven and a maximum of 20 directors. By majority vote, the Board of Directors may set the number of directors within this range at any time.


Process for Review and Nomination of Director Candidates


The Corporate Governance and Nominating Committee is responsible for the review and nomination of candidates to the Board of Directors1. The Corporate Governance and Nominating Committee reviews all director candidates for possible nomination and election to the Board and seeks such candidates from any source, including:

·Directors and management;
·Third party search firms that the Corporate Governance and Nominating Committee may engage; and
·Stockholders.

1See chart on page 18 for further discussion of the Corporate Governance and Nominating Committee’s other responsibilities.

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§Directors and management;Page 6
 §Third party search firms that the Corporate Governance and Nominating Committee may engage; and
§Stockholders.

Any stockholder proposing Board candidate(s) must submit in writing all information required to be disclosed pursuant to Regulation 14A under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) in a solicitation of proxies for the election of a director to the Chairman of the Corporate Governance and Nominating Committee, c/o Corporate Secretary, 40 Wantage Avenue, Branchville, NJNew Jersey 07890.


Regardless of source, the Corporate Governance and Nominating Committee evaluates all candidates based on, among other things, the following standards:


§·Personal and professional ethics, integrity, character, and values;
§·Professional and personal experience;
§·Business judgment;
§·Skills and expertise;
§·Industry knowledge;
§·Independence and avoidance or limitation of potential or actual conflicts of interest;
§·Dedication and commitment to representing the long-term interests of Selective and its stockholders;
§·Willingness to dedicate and devote sufficient time to Board duties and activities;
§·Other appropriate and relevant factors, including the qualification and skills of the current members of the Board; and
§·Diversity.

Although Selective has no formal diversity policy, itsour Corporate Governance Guidelines provide that the composition of the Board should encompass a broad range of skills, expertise, industry knowledge, and diversity of opinion. Accordingly, diversity of thought, experience, gender, race, and ethnic background are greatly considered in the director evaluation process.


Director Nominees


No family relationships exist between any of Selective’s current directors, executive officers, and persons nominated by Selective to become a director.


The Board has ratified the Corporate Governance and Nominating Committee’s nomination of the following eight incumbent Class I and Class III directorselevendirectors to stand for election at the 20112012 Annual Meeting for terms expiring at the 20122013 Annual Meeting or until a successor has been duly elected and qualified: Paul D. Bauer,Bauer; Annabelle G. Bexiga; A. David Brown; John C. Burville,Burville; Joan M. Lamm-Tennant,Lamm-Tennant; Michael J. Morrissey,Morrissey; Gregory E. Murphy,Murphy; Cynthia S. Nicholson,Nicholson; Ronald L. O’Kelley, andO’Kelley; William M. Rue.Rue; and J. Brian Thebault. S. Griffin McClellan III will be retiring at the Annual Meeting. The Board thanks W. Marston Beckerhim for his five32 years of service to Selective.


All nominees have consented to being named in this Proxy Statement and to serving if elected. The Board does not know of any reason why any of these nominees would decline or be unable to serve if elected. If a nominee becomes unavailable or unable to serve before the Annual Meeting, the Board can either reduce its size or designate a substitute nominee. If the Board designates a substitute nominee, proxies that would have been cast for the original nominee will be cast for the substitute nominee unless instructions are given to the contrary.

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NOMINEES OF THE BOARD OF DIRECTORS
CLASS I – DIRECTORS NOMINATED TO CONTINUE IN OFFICE UNTIL THE 2012 ANNUAL
MEETING OF STOCKHOLDERS
Name, Age, Year Elected
to Board of Directors
Occupation and Background

Gregory E. Murphy, 55

Employee Director, 1997
·     Chairman, President and Chief Executive Officer of Selective, since May 2000.
·     President and Chief Executive Officer of Selective, 1999 to 2000.
·     President and Chief Operating Officer of Selective, 1997 to 1999.
·     Other senior executive, management, and operational positions at Selective, since 1980.
·     Certified Public Accountant (New Jersey) (Inactive).
·     Trustee, Newton Memorial Hospital Foundation, since 1999.
·     Director, Property Casualty Insurers Association of America, since 2008.
·     Director, Insurance Information Institute, since 2000.
·     Trustee, the American Institute for CPCU (AICPCU) and the Insurance Institute of America (IIA), since 2001.
·     Graduate of Boston College (B.S. Accounting).
·     Harvard University (Advanced Management Program).
·     M.I.T. Sloan School of Management.
Discussion of individual
experience, qualifications,
attributes, and skills.
Mr. Murphy, with 31 years of service at Selective and 12 as Chief Executive Officer, is the Director most knowledgeable about our operations.  We consider his service on the Board extremely valuable to informed business and strategic decision-making.  He has broad experience and knowledge in the areas of reinsurance, and insurance pricing and industry fundamentals.  Mr. Murphy has extensive contacts in the insurance industry and serves as a director or trustee of several important industry groups.  He is an accountant, served as our Chief Financial Officer prior to assuming other leadership positions, and is extremely financially sophisticated.
Cynthia S. Nicholson, 46
Independent Director,
2009
·     Executive Vice President and Chief Marketing Officer, Equinox Holdings, Inc., since September 2010.
·     Co-Founder, Pup To Go, LLC, since 2009.
·     Advisor, GamesThatGive, Inc., since March 2010
·     Principal Strategist and Director, GamesThatGive, Inc., 2009 to March 2010.
·     Senior Vice President and Chief Marketing Officer of Pepsi-Cola North America, a division of PepsiCo, Inc., 2005 to 2008.
·     Member, Association of National Advertisers Board, 2006 to 2008.
·     Graduate of Kelley School of Business, Indiana University (M.B.A.).
·     Graduate of University of Illinois (B.S.).
Discussion of individual
experience, qualifications,
attributes, and skills.
Ms. Nicholson is a marketing expert with 22 years of marketing experience in various industries.  She served in a variety of senior marketing positions at Pepsi, which is known for its brand marketing and senior management training.  We believe that her marketing expertise is invaluable to us as we explore branding and marketing efforts to address competitive issues in the property and casualty insurance industry and our distribution through independent agents.  Ms. Nicholson was appointed to the Board in 2009 after being identified by a third-party firm specializing in diversity director searches, Diversified Search Ray & Berndtson.
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NOMINEES OF THE BOARD OF DIRECTORS
CLASS I – DIRECTORS NOMINATED TO CONTINUE IN OFFICE UNTIL THE 2012 ANNUAL
MEETING OF STOCKHOLDERS
Name, Age, Year Elected
to Board of Directors
Occupation and Background
William M. Rue, 63
Non-Independent Director,
1977
·     President and former Executive Vice President, Rue Insurance, general insurance agency, since 1969.
·     President, Rue Financial Services, Inc., since 2002.
·     Director, 1st Constitution Bank, since 1989, Secretary of the Board, since 2005.
·     Director, 1st Constitution Bancorp, since 1999, Secretary of the Board, since 2005.
·     Director, Robert Wood Johnson University Hospital at Hamilton, since 1994.
·     Trustee, Rider University, since 1993.
·     Director, Robert Wood Johnson University Hospital Foundation, since 1999.
·     Member, Independent Agents & Brokers Association.
·     Member, Society of CPCU.
·     Member, Professional Insurance Agents Association.
·     President, The Rue Foundation, since 2004.
·     Graduate of Rider College (B.A.).
Discussion of individual experience, qualifications, attributes, and skills.Mr. Rue has been one of our independent agents for 42 years, and the chief executive of his agency for 26 years.  We believe that, because we distribute our products exclusively through independent agents, it is extremely valuable for informed business and strategic decision-making for the Board to have the feedback and input from an independent agent with strong knowledge of our operations and the competitive landscape.
NOMINEES OF THE BOARD OF DIRECTORS
CLASS III – DIRECTORS NOMINATED TO CONTINUE IN OFFICE UNTIL THE 2012 ANNUAL
MEETING OF STOCKHOLDERS
Name, Age, Year Elected
to Board of Directors
Occupation and Background
Paul D. Bauer, 6768

Independent Director, 1998

·Retired financial executive.

·Executive Vice President and Chief Financial Officer of Tops Markets, Inc., 1970 to 1993.

·Director, Rosina Holdings Inc., since 2002.

·Director, Catholic Health System of Western New York, 1998 to 2008.

·Co-founder and President, The Bison Scholarship Fund (formerly named the Buffalo Inner-City Scholarship Opportunity Network), since 1995.

·Trustee, Holy Angels Academy, since 2005.2005 to 2011.

·Graduate of Boston College (B.S. Accounting).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Bauer is the former Chief Financial Officer of a publicly-traded company and the Audit Committee’s designated financial expert.  Mr. Bauer is very active in the Buffalo community and knowledgeable of Upstate New York, which is an important market for us.
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NOMINEES OF THE BOARD OF DIRECTORS
CLASS III – DIRECTORS NOMINATED TO CONTINUE IN OFFICE UNTIL THE 2012 ANNUAL
MEETING OF STOCKHOLDERS
Name, Age, Year Elected
to Board of Directors
Occupation and Background

John C. BurvilleAnnabelle G. Bexiga, 6350

Independent Director 2006

·Insurance ConsultantSenior Managing Director and Chief Information Officer, TIAA-CREF, since 2010.

·Chief Information Officer, Bain Capital, LLC, 2008 to the Bermuda Government,2010.

·Elysian Coaching & Consulting, President and Founder, 2007.

·Managing Director and Chief Information Officer, JPMorgan Invest, Inc., 2003 to 2007.2006.

·Bermuda Insurance Advisory Committee, 1985 to 2003.Member, CIO’s Executive Council, Executive Women in Information Technology.

·Chief Actuary and Senior Rating Agency Manager of ACE Limited, 1992 to 2003.Member, CIO Strategy Exchange.

·Graduate of LeicesterSeton Hall University in the United Kingdom (BSc and Ph.D.(B.Sc.).

·Fellow of the Institute of Actuaries.

Discussion of individual experience, qualifications, attributes, and skills.Mr. Burville has extensive insurance industry knowledge and served as chief actuary of one of the world’s largest property and casualty insurance companies.  He is extremely knowledgeable about reserving and numerous actuarial techniques to calculate ultimate reserve levels.  Mr. Burville is looked to as an actuarial subject matter expert on the Board.
Joan M. Lamm-Tennant, 58
Independent Director, 1993
·     Global Chief Economist & Risk Strategist, Guy Carpenter & Company, LLC, since 2007.
·     Vice President, Marsh & McLennan Companies, Inc., 2009 to January 2011.
·     Senior Vice President, General Re Corporation, 1997 to 2007.
·     Lawrence and Susan Hirsh Adjunct Professor of International Business, the Wharton School of the University of Pennsylvania, since 2010.Executive MBA Program, Rutgers University.
·     Adjunct Professor the Wharton School of the University of Pennsylvania, 2006 to 2010.
·     Director, IVANS, Inc., since 2004.
·     Member, American Risk and Insurance Association.
·     Member, International Insurance Society.
·     Member, Association for Investment Management and Research.
·     Graduate of St. Mary’s University (B.B.A. and M.B.A.).
·     Graduate of the University of Texas (Ph.D.).

Discussion of individual experience, qualifications, attributes, and skills.Ms. Lamm-TennantBexiga has extensive insurance industryfinancial services and information technology experience. She was named by Insurance and Technology Magazine as one of the 2011 “Elite 8” CIOs. Ms. Bexiga is a recognized expertfocused on innovative means of using social media to change retail behavior. She is also skilled in the fields of enterprise risk managementleading teams in multi-cultural environments and capital modeling.  Ms. Lamm-Tennant currently serveswas certified as an advisorexecutive coach. We believe that Ms. Bexiga’s expertise in information technology, and its use by retail financial services companies, is extremely important to Marsh & McLennan Companies, Inc. as well as eight national or multinational insurance companies on enterprise risk management implementation.  She is activethe Board in several industry associationssetting Selective’s long-term strategies, particularly related to customer and a finance professor.  Ms. Lamm-Tennant is a financial expert and particularly knowledgeable regarding investments and investment strategies.
Page 10

NOMINEES OF THE BOARD OF DIRECTORSagency experience matters.
CLASS III – DIRECTORS NOMINATED TO CONTINUE IN OFFICE UNTIL THE 2012 ANNUAL
MEETING OF STOCKHOLDERS
Name, Age, Year Elected
to Board of Directors
Occupation and Background

Michael J. Morrissey, 63

Independent Director, 2008
·     President & Chief Executive Officer, International Insurance Society, Inc., 2009 to present.
·     Chairman and Chief Executive Officer, Firemark Investments, 1983 to 2009.
·     Director, CGA Group, Ltd., 1998 to 2009.
·     Chartered Financial Analyst.
·     Graduate of Boston College (B.A.).
·     Graduate of Dartmouth College (M.B.A.).
Discussion of individual experience, qualifications, attributes, and skills.Mr. Morrissey has 38 years of insurance industry experience.  He is the head of an international insurance trade association, previously ran an investment firm specializing in insurance companies, and was president and chief investment officer of an insurance company.  Mr. Morrissey is very knowledgeable regarding the investment community, investor relations, and the analysis of strategic transactions.
Ronald L. O’Kelley, 66
Independent Director, 2005
·     Chairman and Chief Executive Officer, Atlantic Coast Venture Investments Inc., 2003 to 2008 and 2009 to present; Director, Atlantic Coast Venture Investments Inc., 2003 to 2009.
·     President and Chief Executive Officer, U.S. Shipping Partners, L.P., 2008 to 2009, Director 2004 to 2008.  In April 2009, U.S. Shipping Partners, L.P. filed for protection under Chapter 11 of the U.S. Bankruptcy Code and emerged reorganized as U.S. Shipping Corp in November 2009.
·     Executive Vice President, Chief Financial Officer and Treasurer, State Street Corporation, 1995 to 2002.
·     Director, Refco Inc., 2005 to 2006.
·     Advisory Director, Donald H. Jones Center for Entrepreneurship, Tepper School of Business, Carnegie Mellon University, since 2003.
·     Member, National Association of Corporate Directors.
·     Graduate of Duke University (A.B.).
·     Graduate of Carnegie Mellon University (M.B.A.).
Discussion of individual experience, qualifications, attributes, and skills.Mr. O’Kelley is the former Chief Financial Officer of a large multi-national financial services organization and qualifies as a financial expert.  He has extensive experience in corporate restructurings for both manufacturing organizations and financial institutions.  Mr. O’Kelley has a demonstrated track record for implementing corporate strategy through significant mergers and acquisitions, divestitures, and debt and equity fund raisings.  He is active in the trade association for corporate directors and has significant tenure as a director of other public companies.
Board Recommendation
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE NOMINEES OF THE BOARD OF DIRECTORS.
Page 11

CONTINUING DIRECTORS
CLASS II – Directors Continuing in Office Until the 2012 Annual Meeting of Stockholders

Name, Age, Year Elected
to Board of Directors
Occupation and Background
A. David Brown, 6869

Independent Director, 1996

Lead Independent Director, 2009 – present

·Executive Vice President Human Resources,and Chief Administrative Officer, Urban Brands, Inc., since April 2009.October 2011. In September 2010, Urban Brands, Inc. filed for protection under Chapter 11 of the U.S. Bankruptcy Code. Urban Brands, Inc. was acquired by a subsidiary of Gordon Brothers Group in November 2010 and emerged from bankruptcy.

·Executive Vice President, Human Resources, Urban Brands, Inc., 2009 to October 2011.

·Senior Vice President, Human Resources, Linens ‘n Things, Inc., 2006 to 2009. In May 2008, Linens and‘n Things, Inc. filed for protection under Chapter 11 of the U.S. Bankruptcy Code.

·Managing Partner, Bridge Partners, LLC, an executive recruiting firm, 2003 to 2006.

·Director, Hanover Direct, 2003 to 2006.Trustee, Monmouth University.

·Director, Zale Corporation, 1997 to 2006.

·     Trustee, Jackie Robinson Foundation.Foundation, 2003 to 2011.

·Graduate of Monmouth University (B.S.).

Page 8

NOMINEES OF THE BOARD OF DIRECTORS
Discussion of individual experience, qualifications, attributes, and skills.Mr. Brown has had a long career in human resources, with extensive experience in executive development, recruitment and leadership, employee benefits and compensation, particularly in corporate restructurings. He has run his own business and worked for large corporations. He also has a long commitment to diversity and was the managing director of a search firm specializing in diversity. Mr. Brown has extensive corporate governance experience and has served on several public company boards. He is active in several institutions based in New Jersey, where we are headquartered.  Mr. Brown’s strong leadership and inter-personal skills have made him an effective Lead Independent Director.

S. Griffin McClellan IIIJohn C. Burville, 7364

Independent Director, 1980

2006

·Retired Banking Executive.Insurance Consultant to the Bermuda Government, 2003 to 2007.

·Bermuda Insurance Advisory Committee, 1985 to 2003.

·Chief Actuary and Senior Rating Agency Manager of ACE Limited, 1992 to 2003.

·Graduate of HarvardLeicester University (B.A.in the United Kingdom (B.Sc. and Ph.D.).

·Fellow of the Institute of Actuaries.

·Member of the American Academy of Actuaries.

Discussion of individual experience, qualifications, attributes, and skills.Mr. McClellanBurville has extensive insurance industry knowledge and served as chief actuary of one of the world’s largest property and casualty insurance companies. He is extremely knowledgeable about reserving and numerous actuarial techniques to calculate ultimate reserve levels.  Mr. Burville is looked to as an actuarial subject matter expert on the Board.

Joan M. Lamm-Tennant, 59

Independent Director, 1993

·Global Chief Economist & Risk Strategist, Guy Carpenter & Company, LLC, since 2007.

·Vice President, Marsh & McLennan Companies, Inc., 2009 to January 2011.

·Senior Vice President, General Re Corporation, 1997 to 2007.

·Lawrence and Susan Hirsh Adjunct Professor of International Business, the Wharton School of the University of Pennsylvania, since 2010.

·Adjunct Professor the Wharton School of the University of Pennsylvania, 2006 to 2010.

·Director, IVANS, Inc., since 2004.

·Director, International Insurance Society, since 2011.

·Member, American Risk and Insurance Association.

·Member, Association for Investment Management and Research.

·Graduate of St. Mary’s University (B.B.A. and M.B.A.).

· Graduate of the University of Texas (Ph.D.).

Discussion of individual experience, qualifications, attributes, and skills.Ms. Lamm-Tennant has extensive insurance industry experience. She is a recognized expert in the fields of enterprise risk management and capital modeling. Ms. Lamm-Tennant currently serves as an advisor to Marsh & McLennan Companies, Inc. as well as eight national or multinational insurance companies on enterprise risk management implementation. She is active in several industry associations and a finance professor. Ms. Lamm-Tennant is a financial expert and particularly knowledgeable regarding investments and investment strategies.

Page 9

NOMINEES OF THE BOARD OF DIRECTORS

Michael J. Morrissey, 64

Independent Director, 2008

·President & Chief Executive Officer, International Insurance Society, Inc., since 2009.

·Chairman and Chief Executive Officer, Firemark Investments, 1983 to 2009.

·Director, CGA Group, Ltd., 1998 to 2009.

·Chartered Financial Analyst.

·Member, Association of Insurance and Financial Analysts.

·Member, New York Society of Securities Analysts.

·Graduate of Boston College (B.A.).

·Graduate of Dartmouth College (M.B.A.).

·Graduate of Harvard University (Corporate Financial Management Program).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Morrissey has 39 years of insurance industry experience. He is the head of an international insurance trade association, previously ran an investment firm specializing in insurance companies, and was president and chief investment officer of an insurance company. Mr. Morrissey is very knowledgeable regarding the investment community, investor relations, and the analysis of strategic transactions.

Gregory E. Murphy, 56

Employee Director, 1997

·Chairman, President and Chief Executive Officer of Selective, since May 2000.

·President and Chief Executive Officer of Selective, 1999 to 2000.

·President and Chief Operating Officer of Selective, 1997 to 1999.

·Other senior executive, management, and operational positions at Selective, since 1980.

·Certified Public Accountant (New Jersey) (Inactive).

·Trustee, Newton Medical Center Foundation, since 1999.

·Director, Property Casualty Insurers Association of America, since 2008.

·Director, Insurance Information Institute, since 2000.

·Trustee, the American Institute for CPCU (AICPCU) and the Insurance Institute of America (IIA), since 2001.

·Graduate of Boston College (B.S. Accounting).

·Harvard University (Advanced Management Program).

·M.I.T. Sloan School of Management.

Discussion of individual experience, qualifications, attributes, and skills.Mr. Murphy, with 32 years of service at Selective and 13 as Chief Executive Officer, is the Director most knowledgeable about our operations. We consider his service on the Board extremely valuable to informed business and strategic decision-making. He has broad experience and knowledge in the areas of reinsurance, and insurance pricing and industry fundamentals. Mr. Murphy has extensive contacts in the insurance industry and serves as a director or trustee of several important industry groups. He is an accountant, served as our Chief Financial Officer prior to assuming other leadership positions, and is extremely financially sophisticated.

Page 10

NOMINEES OF THE BOARD OF DIRECTORS

Cynthia S. Nicholson, 47

Independent Director,

2009

·Executive Vice President and Chief Marketing Officer, Equinox Holdings, Inc., since September 2010.

·Co-Founder, Pup To Go, LLC, since 2009.

·Advisor,GamesThatGive, Inc., 2010 to July 2011

·Principal Strategist and Director,GamesThatGive, Inc., 2009 to March 2010.

·Senior Vice President and Chief Marketing Officer of Pepsi-Cola North America, a division of PepsiCo, Inc., 2005 to 2008.

·Director, Association of National Advertisers, 2006 to 2008.

·Graduate of Kelley School of Business, Indiana University (M.B.A.).

·Graduate of University of Illinois (B.S.).

Discussion of individual experience, qualifications, attributes, and skills.Ms. Nicholson is a marketing expert with 23 years of marketing experience in various industries. She served in a variety of senior marketing positions at Pepsi, which is known for its brand marketing and senior management training. Ms. Nicholson has extensive experience with brand building, advertising, media buying, promotions, digital and social media, and direct marketing. We believe that her marketing expertise is invaluable to us as we explore branding and marketing efforts to address competitive issues in the property and casualty insurance industry and our distribution through independent agents.

Ronald L. O’Kelley, 67

Independent Director, 2005

·Chairman and Chief Executive Officer, Atlantic Coast Venture Investments Inc., 2003 to 2008 and 2009 to present; Director, Atlantic Coast Venture Investments Inc., 2003 to 2009.

·President and Chief Executive Officer, U.S. Shipping Partners, L.P., 2008 to 2009, Director 2004 to 2008.  In April 2009, U.S. Shipping Partners, L.P. filed for protection under Chapter 11 of the U.S. Bankruptcy Code and emerged reorganized as U.S. Shipping Corp in November 2009.

·Executive Vice President, Chief Financial Officer and Treasurer, State Street Corporation, 1995 to 2002.

·Advisory Director, Donald H. Jones Center for Entrepreneurship, Tepper School of Business, Carnegie Mellon University, since 2003.

·Graduate of Duke University (A.B.).

·Graduate of Carnegie Mellon University (M.B.A.).

Discussion of individual experience, qualifications, attributes, and skills.Mr. O’Kelley is the former Chief ExecutiveFinancial Officer of a federal savings banklarge multi-national financial services organization and qualifies as a commercial bank.financial expert.  He has extensive experience in corporate restructurings for both manufacturing organizations and financial institutions. Mr. O’Kelley has a demonstrated track record for implementing corporate strategy through significant mergers and investmentacquisitions, divestitures, and debt and equity fund raisings. He has significant experience as a director of other public companies.

Page 11

NOMINEES OF THE BOARD OF DIRECTORS

William M. Rue, 64

Non-Independent Director,

1977

·President and knowledge, particularly informer Executive Vice President, Rue Insurance, an insurance agency, since 1969.

·President, Rue Financial Services, Inc., since 2002.

·Director, 1st Constitution Bank, since 1989, Secretary of the areaBoard, since 2005.

·Director, 1st Constitution Bancorp, since 1999, Secretary of structured products, leading him to be a major contributor to the Finance Committee.  After Board, since 2005.

·Director, Robert Wood Johnson University Hospital at Hamilton, since 1994.

·Director, Robert Wood Johnson University Hospital Foundation, since 1999.

·Director, Robert Wood Johnson Health Care Corp., since 2011.

·Trustee, Rider University, since 1993.

·Member, Independent Agents & Brokers Association.

·Member, Society of CPCU.

·Member, Professional Insurance Agents Association.

·President, The Rue Foundation, since 2004.

·Graduate of Rider College (B.A.).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Rue Mr. McClellanhas been one of our independent agents for 43 years, and the chief executive of his agency for 27 years. We believe that, because we principally distribute our products through independent agents, it is extremely valuable for informed business and strategic decision-making for the longest tenured directorBoard to have the feedback and hasinput from an extensiveindependent agent with strong knowledge of our historyoperations and challenges.the competitive landscape.

J. Brian Thebault, 5960

Independent Director, 1996

·Partner, Thebault Associates, since 1987.

·Chairman, Earth-Thebault, July 2007 to July 2009.

·Chairman and Chief Executive Officer, L.P. Thebault Company, 1998 to 2007; President and Chief Executive Officer, L.P. Thebault Company, 1984 to 1998.

·Director, Curex Group Holdings LLC, since January 2010.

·Trustee, The Peck School, 1994 to 2010.

·Trustee, The Delbarton School, 1990 to 2007.

·Graduate of University of Southern California (B.S.).

Discussion of individual experience, qualifications, attributes, and skills.For most of his career, Mr. Thebault has run closely-held businesses, which is the structure of many of our commercial customers.  Through his career in the printing industry, he has a strong background in sales, marketing, finance matters, and business strategy.

Board Recommendation

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE NOMINEES OF THE BOARD OF DIRECTORS.

Page 12

Page 12

SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS

The following table shows as of February 28, 2011:

24, 2012:

§·The number of shares of Selective common stock beneficially owned by each director, the Chairman of the Board, President and Chief Executive Officer (the “Chief Executive Officer” or “CEO”), the Chief Financial Officer, and the other named executive officers, as described in our Compensation Discussion and Analysis on page 22.23.

§·The number of shares of Selective common stock beneficially owned by our directors and executive officers as a group.
Name of Beneficial
Owner
   Number of Shares
Percent of
Class
Common Stock(1)
Options Exercisable
Within 60 Days of
February 28, 2011
Total Shares
Beneficially Owned
Bauer, Paul D.                    48,89354,156103,049*
Becker, W. Marston
37,117(2)
30,15667,273*
Brown, A. David40,76254,15694,918*
Burville, John C.16,34930,15646,505*
Connell, Richard F.50,60127,60278,203*
Guthrie, Kerry A.35,18331,77966,962*
Lamm-Tennant, Joan M.56,26554,156110,421*
Lanza, Michael H.44,43817,60262,040*
Marchioni, John J.55,80017,69273,492*
McClellan, S. Griffin, III48,77342,15690,929*
Morrissey, Michael J.8,92314,61223,535*
Murphy, Gregory E.281,41759,358340,7751%
Nicholson, Cynthia S.5,91105,911*
O’Kelley, Ronald L.24,83436,15660,990*
Rue, William M.
420,499(3)
54,156474,6551%
Thatcher, Dale A.96,39127,602123,993*
Thebault, J. Brian
64,316(4)
54,156118,472*
All directors and executive
officers, as a group (18 persons)
1,393,739627,6122,021,3514%

Name of Beneficial

Owner

Number of SharesPercent of
Class 
Common Stock(1)Options Exercisable
Within 60 Days of
February 24, 2012
Total Shares
Beneficially Owned
Bauer, Paul D.52,81056,109108,919*
Bexiga, Annabelle G.0000%
Brown, A. David44,63156,109100,740*
Burville, John C.40,21838,10978,327*
Lamm-Tennant, Joan M.60,13456,109116,243*
Lanza, Michael H.38,91321,92060,833*
Marchioni, John J.51,24322,01073,253*
McClellan, S. Griffin, III52,64250,109102,751*
Morrissey, Michael J.13,11414,06527,179*
Murphy, Gregory E.266,29253,314319,6061%
Nicholson, Cynthia S.10,2087,95318,161*
O’Kelley, Ronald L.28,92444,10973,033*
Rue, William M.423,193(2)56,109479,3021%
Thatcher, Dale A.91,53031,920123,450*
Thebault, J. Brian68,438(3)56,109124,547*
Zaleski, Ronald J.65,40446,274111,678*
All directors and executive officers, as a group (18 persons)1,335,056610,3281,945,3844%

* Less than 1% of the common stock outstanding.

(1)  CertainNo directors andor executive officers holdhold Selective common stock in margin accounts but no director or officer hashave Selective common stock pledged for a loan or stock purchase.

(2)  Includes 4,000 shares held by Becker Family LP.

(3)Includes: (i) 36,92738,430 shares held by Chas. E. Rue & Sons,Son, Inc. t/a Rue Insurance (“Rue Insurance”), a generalan independent insurance agency of which Mr. Rue is President and owner of more than a 10% equity interest (see page 14 of this Proxy Statement for more information); and (ii) 1,9805,226 shares held by Mr. Rue’s wife.

(4)(3)Includes: (i) 10,841 shares held by a grantor retained annuity trust; (ii) 232240 shares held in custody for, and 333344 shares held by, Mr. Thebault’s son; (iii) 232240 shares held in custody for, and 221332 shares held by, a daughter of Mr. Thebault; (iv) 224232 shares held in custody for, and 101105 shares held by, a second daughter of Mr. Thebault; and (v) 101105 shares held in custody for a third daughter of Mr. Thebault.

Page 13

The following table lists the only persons or groups known to Selective to be the beneficial owners of more than 5% of any class of Selective’s voting securities as of December 31, 2010,2011, based on Schedules 13G filed by the beneficial owners on February 11, 2011,10, 2012, February 8, 2011,14, 2012, and February 10, 2011,2012, respectively, with the SEC.

Title of ClassName & Address of Beneficial Owner
Amount & Nature of Beneficial

Ownership
Percentage of Class
Common Stock
Dimensional Fund Advisors LP
Palisades West, Building One
6300 Bee Cave Road
Austin, TX 78746

BlackRock, Inc.

40 East 52nd Street

New York, NY 10022

4,486,874

4,465,629 shares

of common stock

8.38%8.24%
Common Stock
BlackRock, Inc.
40 East 52nd Street
New York, NY 10022

Dimensional Fund Advisors LP

Palisades West, Building One

6300 Bee Cave Road

Austin, TX 78746

4,456,239

4,431,624 shares

of common stock

8.33%8.17%
Common Stock
T. Rowe Price Associates,

The Vanguard Group, Inc.

100 E. Pratt Street

Baltimore, MD 21202
Vanguard Blvd.

Malvern, PA 19355

2,833,078

2,804,570 shares

of common stock

5.2%5.17%

Page 13

EXECUTIVE OFFICERS

Information regarding Executive Officers is incorporated by reference to the section entitled “Executive Officers of the Registrant” in Part I, Item 1. Business. of Selective’s Annual Report on Form 10-K for the year ended December 31, 2010.


2011.

TRANSACTIONS WITH RELATED PERSONS

William M. Rue, Director. Mr. Rue is President and owns more than 10% of the equity and is President of Rue Insurance, a generalan independent insurance agency. Rue Insurance has been an appointed independent agent of Selective’s insurance subsidiaries since 1928 and Selective expects that relationship to continue in 2011.2012. The appointment of Rue Insurance as an independent agent was made on similar terms and conditions as other Selective agents and includes the right to participate in the Amended and Restated Selective Insurance Group, Inc. Stock Purchase Plan for Independent Insurance Agencies (2010). In 2010,2011, Rue Insurance:

·Placed insurance policies with Selective’s insurance subsidiaries. Direct premiums written associated with these policespolicies was $7.2$7.8 million in 2010.2011. In return, Selective’s insurance subsidiaries paid commissions to Rue Insurance of $1.3 million.$1.2million.

·Placed insurance coverage for Selective with non-Selective insurance companies for which Rue Insurance was paid commission pursuant to its agreements with those carriers.  Selective paid premiums for such insurance coverage of $0.3$0.2 million in 2010.2011.

Gregory E. Murphy, CEO.  Kelly Salmon, FCAS, Mr. Murphy’s daughter, was employed through September 3, 2010 as an actuarial analyst by Guy Carpenter & Company, LLC (“Guy Carpenter”), one of our reinsurance brokers.  Guy Carpenter receives commissions from our reinsurers for business that Guy Carpenter places on our behalf with such reinsurers.  Ms. Salmon was not involved in the reinsurance brokering relationship between us and Guy Carpenter.


The Selective Group Foundation, a private foundation Selective established under Section 501(c)(3) of the Internal Revenue Code (the “Selective Foundation”). The Selective Foundation makes grants to charitable organizations in accordance with its By-Laws and funding guidelines, which guidelines are available atwww.selective.com. In 2010,2011, the Selective Foundation made grants in excess of $20,000 in the following amounts to the following organizations with ties to Selective, all of which are located in Sussex County, New Jersey, where Selective is headquartered and a large percentageover half of its headquarter-based employees live:

·$75,00070,300 in grants to The Newton Memorial HospitalMedical Center Foundation (“NMHF”NMCF”), a charitable organization affiliated with Newton Memorial Hospital.Medical Center. Mr. Murphy serves on the Board of Trustees of NMHF.NMCF.  At the end of 2009,2011, there were outstanding annually renewable pledges to NMHFNMCF totaling $150,000.$55,650.
Page 14

·$50,000 in grants to Project Self-Sufficiency of Sussex County (“PSS”), a non-profit, community-based organization dedicated to empowering low-income adults and their children to achieve personal and economic self-sufficiency.  Susan Murphy, Mr. Murphy’s wife, serves on the PSS Board of Directors.

·$25,00022,500 in grants to the United Way of Sussex County.  Richard F. Connell, SeniorPass It Along, a community-based organization dedicated to teaching children about leadership and charitable activities. Dale A. Thatcher, Executive Vice President and Chief AdministrativeFinancial Officer of Selective, serves on the Board of Directors of Pass It Along and Steven B. Woods,Kimberly J. Burnett, Executive Vice President and Chief Human Resources Officer of Selective Insurance Company of America (“SICA”), the lead insurance subsidiary of Selective, eachserves on the Advisory Board of Pass It Along.

·$25,000 grant to the United Way of Sussex County. Steven B. Woods, former Executive Vice President of SICA, served as a member of the Board of Trustees of the United Way of Sussex County.

In 2010,2011, SICA also provided corporate sponsorship payments totaling $4,700 to NMHF and $10,000 to PSS.NMCF. 

Page 14

Review, Approval, or Ratification of Transactions with Related Persons

Selective has a written Related Person Transactions Policy and Procedures (the “Related Person Policy”).


The Related Person Policy defines “Related Person Transactions” as any transaction, arrangement or relationship in which Selective or its subsidiaries was, is, or will be a participant and the amount involved exceeds $20,000, and in which any “Related Person” had, has, or will have a direct or indirect interest. A “Related Person” under the Related Person Policy is generally: (i) any director, executive officer, or nominee to become director of Selective or an immediate family member of such person; (ii) a beneficial owner of more than 5% of Selective’s common stock or an immediate family member of such beneficial owner; and (iii) any firm, corporation, or other entity in which any person included in (i) or (ii) is employed or is a general partner or principal or in a similar position or in which such person has a 5% or greater beneficial ownership interest.


Under the Related Person Policy, the Audit Committee (or Chair of the Committee if between meetings) must approve “Related Person Transactions.” In its review, the Audit Committee considers all available relevant facts and circumstances of the proposed transaction, including: (i) the benefits to Selective; (ii) the impact on a director’s independence; (iii) the availability of other sources for comparable products and services; (iv) the terms of the transaction; and (v) the terms available to unrelated third parties or to employees generally. No Audit Committee member may participate in any review, consideration, or approval of any Related Person Transaction in which such director or any of his or her immediate family members is the Related Person. The Audit Committee only approves those Related Person Transactions that it considers are in, or are not inconsistent with, the best interests of Selective and its stockholders.


Director Independence


The Board of Directors has determined that all directors are independent as defined by applicable NASDAQ and SEC rules and regulations – except Messrs. Murphy and Rue. In making its determination, the Board considered various transactions, relationships, or arrangements that relate to the Directors. For a description of the transactions, relationships, or arrangements related to Mr. Rue, see the section entitled “Transactions with Related Persons” on page 14.


In May 2007, Ms. Lamm-Tennant, a member of the Finance Committee, was appointed Global Chief Economist & Risk Strategist of Guy Carpenter & Company, LLC (“Guy Carpenter”), a subsidiary of Marsh & McLennan Companies, Inc. (“Marsh”). From February 2009 through January 2011, Ms. Lamm-Tennant served as Vice President of Marsh. The Board reviewed the material terms of the broker service agreement between Selective’s insurance subsidiaries and Guy Carpenter under which reinsurance is placed. In 2010,2011, Guy Carpenter earned approximately $1.5 million on our reinsurance placements and had total revenues of approximately $975 million.$1.04 billion. Accordingly, the transactions with us represented less than 0.15%0.11% of Guy Carpenter’s 20102011 total revenue. Selective’s insurance subsidiaries ended their engagement of Guy Carpenter on September 19, 2011.

We occasionally use the services of Marsh subsidiaries other than Guy Carpenter. In 2010,2011, we made aggregate payments totaling less than $10,000$32,000 to those other Marsh

Page 15

subsidiaries. As: (i) Ms. Lamm-Tennant is not a reinsurance broker and had no involvement in these transactions; (ii) Guy Carpenter and Marsh have established an internal segregation to separate Ms. Lamm-Tennant from knowledge of specific transactions involving us; and (iii) the amount of revenue from such transactions is immaterial to the business of Guy Carpenter and Marsh, the Board determined that these transactions do not affect Ms. Lamm-Tennant’s independence under applicable NASDAQ and SEC rules and regulations.

Page 15

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act, of 1934, as amended (the “Exchange Act”), requires Selective’s directors and executive officers, and persons who beneficially own more than 10% of a registered class of Selective’s equity securities, to file with the SEC initial reports of beneficial ownership and reports of changes in beneficial ownership of Selective’s equity securities with the SEC.securities. Such executive officers, directors, and greater than 10% stockholders are required by SEC regulations to furnish Selective with copies of all of the Section 16(a) Exchange Act reports that they file. Other than as set forth above, basedBased solely on its review of the copies of Forms 3, 4, and 5 or written representations from certain reporting persons that no Forms 5 were required for those persons, Selective believes that all reporting requirements under Section 16(a) for the fiscal year ended December 31, 2010,2011, were met in a timely manner by its directors, executive officers, and greater than 10% beneficial owners.


owners except that Mr. Burville filed one Form 4 late.

CORPORATE GOVERNANCE

Corporate Governance Guidelines

Selective has established Corporate Governance Guidelines that are available for review in the Corporate Governance subsection of the Investor Relations section of Selective’s website,www.selective.com. These guidelines provide for the election of a Lead Independent Director, who supervises meetings of Selective’s independent directors that occur at least semi-annually. A. David Brown is presently the Lead Independent Director. In 2010,2011, Selective’s independent directors met three times outside the presence of management.


All of the members of the Audit Committee, the Corporate Governance and Nominating Committee, and the Salary and Employee Benefits Committee are independent directors as defined by NASDAQ and SEC rules and regulations.


Majority Voting for Directors in Uncontested Elections


Continuing our effort to adopt corporate governance “best practices,”

Selective’s Board of Directors approved an amendment to Selective’s By-Laws on December 3, 2010 to adopthas adopted a majority voting policy for uncontested elections of directors. In accordance with our By-Laws, unless the Corporate Secretary determines that the number of nominees exceeds the number of directors to be elected, a nominee must receive more votes cast “for” than “against” to be elected or re-elected to the Board. Any nominee who receives fewer “for” votes than “against” votes must tender his or her resignation to the Chairman of the Board within five days following certification of the meeting’s election results. Within 45 days after the meeting, the Corporate Governance and Nominating Committee will make a recommendation to the Board regarding whether to accept the director’s resignation. The Corporate Governance and Nominating Committee, in making its recommendation to the Board, may consider any factors they deemit deems relevant. The Corporate Governance and Nominating Committee, as it deems appropriate, may consider a range of possible alternatives concerning the director’s tendered resignation. Any director who fails to receive a majority of votes cast and tenders resignation pursuant to this requirement may not participate in the deliberations of the Corporate Governance and Nominating Committee or the Board related to the decision to accept the offer of resignation.


Within 90 days after the stockholders’ meeting, the Board of Directors shall formally act on the Corporate Governance and Nominating Committee’s recommendation and, in a Form 8-K filed with the SEC within four business days of such decision, disclose its decision to accept or reject the directors’director’s resignation and the rationale and process for such decision. If every member of the Corporate Governance and

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Nominating Committee fails to receive a majority vote in favor of election at the same stockholders’ meeting, then those independent directors who received a majority vote, and any independent directors who did not stand for election, will appoint from amongst themselves an ad hoc Board committee to consider the resignation offers and recommend to the Board whether it should accept them. In such a situation, if fewer than three directors would be on such an ad hoc committee, the entire Board (other than the individual director whose resignation is being considered) will make the determination to accept or reject the director’s resignation.

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BOARD MEETINGS AND COMMITTEES

The Board of Directors held seven meetings in 2010.2011. All continuing directors attended 75% or more of the aggregate of the meetings of the Board of Directors and their respective committees in 2010.2011. It is Selective’s policy that all directors are expected to attend the Annual Meeting, and all continuing directors did so in 2010.

2011.

The Board has five standing committees:

·Audit Committee;

·Corporate Governance and Nominating Committee;

·Executive Committee;

·Finance Committee; and

·Salary and Employee Benefits Committee.

The following provides information on each of the five committees:


Audit Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com
20102011 Meetings: 56

Responsibilities:

· Oversee the accounting and financial reporting processes and the audits of the financial statements.

·  Review and discuss with Selective’s management and independent auditors Selective’s financial reports and other financial information provided to the public and filed with the SEC.

·  Monitor the activities of Selective’s Internal Audit Department and the appointment, replacement, reassignment, or dismissal of the Director of Internal Audit.Chief Audit Executive.

·  Monitor Selective’s internal controls regarding finance, accounting, and legal compliance.

·  Discuss significant financial risk exposures and the steps management has taken to monitor, control, and report such exposures.

·  Appoint Selective’s independent registered public accounting firm and supervise the relationship between Selective and its independent auditors, including reviewing their performance, making decisions with respect to their compensation, retention and removal, reviewing and approving in advance their audit services and permitted non-audit services, and confirming the independence of the independent auditors.

Director Members:Independent
Paul D. Bauer, Chairperson and designated Audit Committee financial expert under SEC safe harborYes
John C. BurvilleYes
Michael J. MorrisseyYes
Ronald L. O’KelleyYes
J. Brian ThebaultYes

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Corporate Governance and Nominating Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com
2010

2011 Meetings: 5*

10*

*Includes a joint meeting with the Salary and Employee Benefits Committee

Responsibilities:

·  Establish criteria for the selection of directors and identify and recommend to the Board the nominees for director.

·  Review and assess Selective’s Corporate Governance Guidelines and recommend any changes to the Board.

·  Recommend to the Board the directors to serve as lead independent director and on the various Board committees and as chairpersons of the respective committees.

·  Advise the Board with respect to Board composition, procedures, and committees.

·  Review and update Selective’s Code of Conduct and review conflicts of interest or other issues that may arise under the Code of Conduct involving Selective’s officers or directors.

·  Oversee the self-evaluations of the Board and each committee of the Board.

·  Review, jointly with the Salary and Employee Benefits Committee, CEO and executive staff succession planning and professional development.

·  Make a recommendation to the Board in respect of a director that receives fewer “for” than “against” votes in an uncontested election of directors as to whether to accept the resignation of such director.

Director Members:Independent
W. Marston Becker,Ronald L. O’Kelley, ChairpersonYes
A. David BrownYes
S. Griffin McClellan IIIYes
Michael J. MorrisseyYes
Cynthia S. NicholsonYes

Executive Committee
No Charter. Responsibilities defined in By-Laws.20102011 Meetings: 0

Responsibilities:

·  Authorized by By-Laws to exercise the Board of Directors’ powers and authority in the management of Selective’s business and affairs between Board meetings.

·  Has the right and authority to exercise all the powers of the Board of Directors on all matters brought before it, except with respect to matters concerning Selective’s investments or as prohibited by law.

Director Members:
Gregory E. Murphy, ChairpersonA. David BrownRonald L. O’Kelley
Paul D. BauerWilliam M. Rue
W. Marston BeckerA. David BrownJ. Brian Thebault


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Finance Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com
20102011 Meetings: 4

Responsibilities:

·  Review and approve changes to Selective’s investment policies, strategies, and programs.

·  Review investment transactions made on behalf of Selective and review the performance of Selective’s investment portfolio.portfolio and external investment managers.

·  Review matters relating to the investment portfolios of the benefit plans of Selective and its subsidiaries, including the administration and performance of such portfolios.

·  Appoint members of Selective’s Management Investment Committee.

·  Review and make recommendations to the Board regarding payment of dividends.

·  Review Selective’s capital structure and significant expenditures, and provide recommendations to the Board regarding financial policies and matters of corporate finance.

Director Members:
William M. Rue, ChairpersonS. Griffin McClellan III
W. Marston BeckerMichael J. Morrissey
Joan M. Lamm-TennantRonald L. O’Kelley
S. Griffin McClellan III

Salary and Employee Benefits Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com
2010

2011 Meetings: 7*

*Includes a joint meeting with the Corporate Governance and Nominating Committee

Responsibilities:

·  Oversee, review, and administer all compensation, equity, and employee benefit plans and programs related to Selective’s and its subsidiaries’ employees and management.

·  Review annually and approve corporate goals and objectives relevant to executive compensation and evaluate performance in light of those goals.

·  Review annually and approve Selective’s compensation strategy for employees.

·  Review annually and determine the individual elements of total compensation of the CEO and other members of senior management.

·  Review, jointly with the Corporate Governance and Nominating Committee, CEO and executive staff succession planning and professional development.

·  Review and approve compensation for non-employee directors.

Director Members:Independent
J. Brian Thebault, ChairpersonYes
Paul D. BauerYes
A. David BrownYes
John C. BurvilleYes
Cynthia S. NicholsonYes

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RISK MANAGEMENT

Board Leadership Structure

Gregory E. Murphy, our Chief Executive Officer, has served as Chairman of the Board since April 2000. Since July 2004, we have had a Lead Independent Director and our Corporate Governance Guidelines provide that the Board will designate a Lead Independent Director. A. David Brown has served as the Lead Independent Director since April 2009.

The Lead Independent Director is responsible for coordinating the activities of the independent directors and performing various other duties. The Lead Independent Director’s general authority and responsibilities are as follows:

·Presiding at all meetings of independent directors, as appropriate, and providing prompt feedback to the Chairman, President and CEO.CEO;

·Serving as a point of contact for Board members to raise issues that they may not be able to readily address with the Chairman, President and CEO.CEO;

·Ensuring that matters of importance to the Directors are placed on the Board’s meeting agendas.agendas;

·Ensuring that the Chairman, President and CEO understandunderstands the Board’s views on all critical matters.matters; and

·Ensuring that the Board understands the Chairman, President and CEO’s views on all critical matters.
·Calling executive sessions of the independent directors and serving as chairman of such meetings.

The defined role of Selective’s Lead Independent Director is very similar to the role of an independent non-executive Chairman. We believe that our current Board leadership structure provides effective oversight of management and strong leadership of the independent directors. In addition, the Corporate Governance and Nominating Committee, of which Mr. Brown is a member, conducts annual self-assessments of the Board and its various committees to evaluate their effectiveness. At this time, we believe there is a benefit to having Mr. Murphy serve as both Chairman of the Board and Chief Executive Officer. As the individual with primary responsibility for managing our day-to-day operations, he is best positioned to chair regular Board meetings and to ensure that key business issues and risks are brought to our Board or the appropriate committee’s attention.


Enterprise Risk Management


Our Board oversees our overall enterprise risk management process, which follows, among other things, theEnterprise Risk Management – Integrated Framework of the Treadway Commission of the Committee of Sponsoring Organizations (COSO). We began our formal enterprise risk management process approximately nineover ten years ago. The key components of our enterprise risk management process include identification and measurement, reporting, and monitoring of major risks, and the development of appropriate responses.


In addition to the Board’s oversight of overall risk and the enterprise risk management process, various committees of the Board oversee risks specific to their areas of supervision and report their activities and findings to the Board:

·The Audit Committee, to operational, financial, and compliance risks;

·The Corporate Governance and Nominating Committee, to governance and certain compliance risk;

·The Finance Committee, to investment risk and associated financial risk; and
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·The Salary and Employee Benefits Committee, to employee, human capital, and compensation strategy risk.

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The Chief Executive Officer, who continues to be the executive responsible for risk, and the Executive Risk Committee together are responsible for the holistic evaluation and supervision of our major risks. The Executive Risk Committee primarily consists of the Chief Executive Officer and his direct reports, each of whom is responsible for management of risk in his or her respective area, and an enterprise risk management officera Chief Risk Officer who reports to the Chief Financial Officer. The Executive Risk Committee meets at least quarterly and provides a structured forum for the discussion of Selective’s major risks. The enterprise risk management officerChief Risk Officer reports the analysis and findings of the Executive Risk Committee to the Board or the appropriate Board committee along with a quarterly update of certain risk metrics.


In overseeing the analysis and management of risk, the Board regularly receives, analyzes, and makes due inquiry regarding reports from its various committees and management regarding risk. We believe our Board’s leadership structure, with a Lead Independent Director, supports the Board’s ability to effectively evaluate and manage risk.


Compensation Risk Assessment


We do not believe that risks arising from our compensation policies and practices are reasonably likely to have a material adverse effect on our operations or results. To make this determination, we conducted an internal risk assessment of our compensation policies and programs. In performing the risk assessment, we considered that we operate in an industry based almost entirely on managing risk, and we believe that our risk management function is robust. We also analyzed the issues set forth in the proxy disclosure rules and gave close consideration to the following points:


·The compensation policies and practices for employees of both of our operating units are similar and neither operating unit carries a disproportionate portion of our corporate risk profile.  For example, our Insurance Operations segment, which sells property and casualty insurance products, is subject to, among other things, risks related to significant competition and extensive losses from catastrophic events and acts of terrorism, while our Investment Operations segment, which invests premiums collected by the Insurance Operations segment, is subject to, among other things, global economic risks and risks inherent in the equity markets; and

·Our compensation policies are consistent with our overall risk structure and a substantial portion of compensation is awarded on the accomplishment of business objectives that are measured over a significant period of time.

We also considered our overall compensation program, including:


·The features of our compensation program and whether those features align with our compensation philosophy;
 ·The compensation program has multiple financial and strategic measures that balance profitability and growth.  Our financial goals are based on a statutory combined ratio, which is a standardan accepted insurance industry standard of profitability, and our strategic goals are based on, among other things, pricing, retention, and profitability of business, that are intended to incentivize profitable growth;

·The maximum potential payments under our compensation plans;

·The mix of fixed versus variable compensation;

·The balance between cash and equity compensation;

·The ratio of compensation based on long-term versus short-term performance metrics; and

·The timing of equity award grants and vesting.
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We also considered that we adjust our compensation programs from time-to-time as risks in itsour industry and operating segments change to help ensure that compensation and risk remain appropriately aligned.

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Finally, we reviewed our various risk mitigation strategies in the compensation context including:


·The stock ownership and retention requirements for management;

·The independent oversight of compensation programs by the Salary and Employee Benefits Committee of the Board, including oversight of goals and performance measures; and

·The Board’s role in risk oversight, which includes receiving, analyzing, and making due inquiry regarding reports from its various committees, including the Salary and Employee Benefits Committee, and Management’smanagement’s Executive Risk Committee regarding risk.

STOCKHOLDER COMMUNICATIONS

Stockholders may send communications to the Board of Directors or individual directors in writing c/o Corporate Secretary, Selective Insurance Group, Inc., 40 Wantage Avenue, Branchville, NJNew Jersey 07890 or by e-mail tocorporate.governance@selective.com. The Board has instructed the Corporate Secretary to use discretion in forwarding unsolicited advertisements, invitations to conferences, or other promotional material.


CODE OF CONDUCT


Selective has adopted a Code of Conduct stating business ethics guiding principles for all Selective personnel, including executive officers. The Code of Conduct can be found in the Corporate Governance subsection of the Investor Relations section of Selective’s website,www.selective.com. Any amendment to or waiver from the provisions of the Code of Conduct that applies to Selective’s senior executive officers will be posted to Selective’s website,www.selective.com.

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EXECUTIVE COMPENSATION


EXECUTIVE SUMMARY

Purpose of Compensation Discussion and Analysis

This Compensation Discussion and Analysis provides information about the 20102011 compensation program for the following continuing named executive officers (“NEOs”):

·Gregory E. Murphy, Chairman, President and Chief Executive Officer (“CEO”);

·Dale A. Thatcher;Thatcher, Executive Vice President and Chief Financial Officer;

·Richard F. Connell, Senior Executive Vice President and Chief Administrative Officer;
·Michael H. Lanza, Executive Vice President, General Counsel and Chief Compliance Officer; and

·John J. Marchioni, Executive Vice President, Insurance Operations.Operations; and
As

·Ronald J. Zaleski Sr., Executive Vice President and Chief Actuary.

Consideration of 2011 Say-on-Pay Advisory Vote Results

At our 2011 Annual Meeting of Stockholders, we were required by proxy disclosure rules,to give our stockholders their first opportunity to vote on an advisory basis pursuant to Item 402 of Regulation S-K, on the compensation of our named executive officers. Our stockholders overwhelmingly supported our compensation decisions, with over 93% of votes cast voting in favor of the proposal. We considered these results and believe they indicate stockholders are supportive of our compensation decisions. Accordingly, we have also included informationmaintained our emphasis on short- and long-term incentive compensation that we believe rewards our executives for an additional NEO, Kerry A. Guthrie, former Executive Vice Presidentdelivering stockholder value, and Chief Investment Officer, who left Selective on April 2, 2010.

2010we did not make any material changes in our 2011 compensation decisions and policies.

2011 Corporate Performance Highlights

The challenges posed by

We made significant progress in 2011 in positioning Selective for long-term success, even though it was a record year for catastrophe and other storm losses for both Selective and the highly competitive commercial lines market place, coupled withproperty and casualty insurance industry. Our Claims team responded to over 6,000 claims filed in the ongoing economic recession, created a difficult business environment foraftermath of Hurricane Irene, which represented the insurance industry largest single catastrophe loss in 2010.  DespiteSelective’s history. Our statutory combined ratio2 was 106.7%, which included 8.3 points of catastrophe losses - well above historical trends. While we cannot ignore the impact of these challenges, we made progresscatastrophes on our results, a number of frontspositive events occurred in 2011 that have set the stage forwe expect to help drive our results in future performance.  market cycles.Specifically:

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·
We met our statutory combined ratio2 expectations for 2010 in spite of a significant and unusual number of micro-catastrophes and higher-than-expected commercial lines return audit and endorsement premiums;
·We were oneacquired two excess and surplus (“E&S”) lines operations, primarily commercial contract binding authority business, which will allow us to start executing our higher margin business strategy. Since 1997, the E&S market has performed, on average, 6 combined ratio points better than the standard commercial lines market, and the E&S commercial contract binding authority market, on average, has performed 12 points better than the standard commercial lines market;

·We achieved our 11th consecutive quarter of the only carriers to drive and achievepositive commercial lines renewal rate increases;price increases in the fourth quarter of 2011;

·We made significant investments in our Insurance Operations for long-term efficiency and profitability, including:
oWe developed and began implementation of the second generation ofachieved a commercial lines underwriting predictive models;renewal pure price increase of 2.8% and a personal lines renewal price increase of 6.8%;

oWe continued to increase our underwriting appetite by adding new products to provide greater opportunity for our agency force to place more business with us; and
oWe embarked on initiatives in our claims organization that we expect to reduce loss costs going forward; and
·We outsourced our Investment Operationsimplemented new and expanded commercial lines products, includingComm•Unitysmof Faith and technology coverages, and broadened the marketing of existing coverages, including para-transit coverage, to take advantageexpanded classes of the broader sector and security expertise offered by external investment managers.customers;

In 2010, our A+ financial strength rating from A.M. Best Company (“A.M. Best”), a worldwide insurance rating company, was affirmed for the 49th consecutive year, and our surplus increased to $1.1 billion.  In its affirmation notification, A.M. Best cited, among other things, our “experienced management team, disciplined underwriting focus and growing use of sophisticated predictive analytic modeling tools.”

Our long-term perspective lets us address immediate challenges while focusing on major business decisions that best position us for long-term success.  We believe this forward-looking view will consistently benefit our stockholders, policyholders, agents, and employees.
2010 Compensation Actions
Our financial and operational results improved in 2010 from 2009 and we had a 14% total shareholder return (“TSR”).  In balancing these results with general economic conditions, the Salary and Employee Benefits Committee (“SEBC”) of Selective’s Board of Directors made the following compensation decisions in 2010:
·CEO:
oMr. Murphy’s base salary did not increase for the fourth consecutive year.
oHis long-term incentive program (“LTIP”) award in February 2010 was 11.1% lower than the prior year, consistent with individual and company performance.
oMr. Murphy’s 2010 annual cash incentive program (“ACIP”) payment was 67% of base salary and approximately 50% higher than his 2009 ACIP payment.  Because of the 2009 results, particularly the underperformance of investment goals for which he was ultimately responsible as CEO, Mr. Murphy’s 2009 ACIP was 38% less than 2008.  The SEBC felt that the increase in ACIP for 2010 was warranted in light of improved financial results and TSR, and consistent with our pay-for-performance philosophy.
o
His total compensation based on salary, ACIP payment, and LTIP award increased 0.6% for 2010 over 2009.3
2 The statutory combined ratio is the property and casualty insurance industry standard measure of underwriting profitability. A statutory combined ratio under 100% generally indicates that an insurance company is generating an underwriting profit and a statutory combined ratio over 100% generally indicates that an insurance company is generating an underwriting loss.

3  The NEOs’ 2009 salary included an extra pay period (27 vs. 26) due to pay period timing.  This pay period timing occurs approximately once every decade.  Consequently, the NEOs, as well as every employee in the organization who was employed for the full year, were paid an additional pay period in 2009.
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oMr. Murphy’s pay in 2010 is consistent·We established, trained, and deployed our Field Marketing Specialists (FMSs) who are charged with our philosophydriving sales of aligning compensationnew personal lines and small commercial lines business, as well as adding to the generationnumber of long-term shareholder value,independent insurance agency storefront locations through which we place our business;

·We put into effect significant features of our Claims Operations Plan to improve efficiencies and reduce costs, including implementing specialized processing of workers compensation claims, establishing a complex claims unit, creating a contents re-pricing program, rolling out automobile and workers compensation fraud models, and the successful piloting of the first stage of the paperless virtual claim file project under our Claims Content Management initiative.

·We developed and implemented a new underwriting quality assurance review process that provides uniformity across all regions;

·We enhanced our brand awareness activities by increasing the use of radio advertisements, on-line advertising, and prominent billboard placements; and

·We launched a number of customer experience initiatives such as reflected ina new bill design and voice of the chart below, which demonstratescustomer surveys that over the past four years, Mr. Murphy’s compensation has moved in direct alignment to Selective’s TSR.will aid customer retention.

In 2011, our “A+” financial strength rating from A.M. Best Company (“A.M. Best”), a worldwide insurance rating company, was affirmed for the 50th consecutive year, as we maintained strong surplus of $1.1 billion.  In its affirmation notification, A.M. Best cited, among other things, “a disciplined underwriting culture, strong independent agency relationships, a strong loss reserve position, and improved diversification.”

Our 2011 financial and operational results decreased from 2010 levels and were negatively impacted by a record level of catastrophe losses at nearly $119 million. Our stock price ended 2011 at $17.73, a decrease of 2.3% from 2010, while our total stockholder return (“TSR”) was +0.8%. Our strategic initiatives resulted in obtaining ongoing positive rate and higher retention, which resulted in a 7% increase in net premiums written.

In 2011, we continued to focus on our strategies for profitable growth, diversification, and creating long-term value for our stockholders.

CEO Pay for Performance

Mr. Murphy’s compensation over the past four years, as shown in the table below, demonstrates the direct correlation between changes in his compensation with that of Selective’s TSR over the same period. This correlation is consistent with, and reflects our philosophy of, aligning compensation with both short-term and long-term business objectives and the interests of stockholders.

 2008200920102011
CEO Total Compensation* (Salary/ACIP/LTIP)$3,150,112$2,684,631$2,700,087$2,800,000
$ Change from Prior Year-$449,946-$465,481$15,456$99,913
% Change from Prior Year-12.5%-14.8%0.6%3.7%
One-Year TSR2.1%-25.7%14.0%0.8%

* Also includes discretionary cash bonus awards for 2009 and 2010.


 2007200820092010
CEO Total Compensation (Salary/ACIP/LTIP)
$3,600,058$3,150,112$2,684,631$2,700,087
$ Change from Prior Year             --$449,946-$465,481$15,456
% Change from Prior Year             --12.5%-14.8%0.6%
One-Year TSR-18.1%2.1%-25.7%14.0%
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 ·Other NEOs:
oMessrs. Connell, Guthrie, Lanza, and Thatcher’s base salaries did not increase in 2010 or 2009.  Mr. Marchioni received a base salary increase in 2009 as a result of his new role as the head of Insurance Operations.  He did not receive a base salary increase in 2010.
oLTIP awards granted in February 2010 were the same as the prior year’s level for Messrs. Lanza and Thatcher.  Mr. Connell’s 2010 LTIP award was 10.5% lower than the prior year, and Mr. Guthrie’s award was 5.9% lower than the prior year.  Mr. Marchioni’s 2010 LTIP award was increased by 28.6% compared to the prior year as a result of his new role as the head of Insurance Operations.
oMessrs. Lanza, Marchioni, and Thatcher each received 2010 ACIP payments that were approximately 3% higher than for 2009.  Mr. Connell’s 2010 ACIP payment was reduced by approximately 17% compared to 2009.  Mr. Guthrie did not receive a 2010 ACIP award as he was not eligible pursuant to the terms of his employment agreement.
o
Total compensation based on salary, ACIP payment, and LTIP award for the other continuing NEOs for 2010 over 20093 was as follows:  Mr. Connell:  (-9.3)%; Mr. Lanza:  (-0.7)%; and Mr. Thatcher:  (-0.6)%.  Mr. Marchioni’s 2010 compensation based on salary, ACIP payment, and LTIP award was 9.8% higher than for 2009 because of his new role as the head of Insurance Operations.  Mr. Guthrie’s 2010 compensation based on salary, ACIP payment, and LTIP award (not including severance payments) was 50.2% lower than for 2009 due to his departure from Selective on April 2, 2010.
We focus our reward programs to retain and motivate our best performing employees and those in critical positions.  Our compensation decisions for 2010 reflected the highly competitive commercial lines market place, the difficult economic environment, our financial performance, and the degree of success each executive officer achieved in meeting these challenges.  We believe our management responded appropriately to an extremely challenging climate, maintained strategic focus, and took action to achieve profitable growth over the long-term.

OVERVIEW
Selective’s Executive Compensation Program Philosophy
We seek to attract and retain talented and qualified executives by paying compensation that is generally targeted at the 50th percentile or greater of total compensation paid by comparable companies in the property and casualty insurance industry.  Our compensation programs are designed to motivate executives to achieve our corporate objectives and increase stockholder value in both the short- and long-term.  Consistent with our pay-for-performance philosophy, we tie our annual incentive awards to pre-determined strategic and financial business objectives and individual objectives.  In addition, we align our long-term compensation to the generation of long-term stockholder value.

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Role and Function of the CompensationSalary and Employee Benefits Committee

The SEBCSalary and Employee Benefits Committee of the Board of Directors (“SEBC”) oversees executive compensation. The SEBC retains an independent executive compensation consultant, Exequity LLP (“Compensation Consultant”) to advise it on executive compensation issues (“Compensation Consultant”).issues. Representatives of the Compensation Consultant: (i) review senior executive compensation; (ii) prepare for the SEBC comprehensive competitive compensation analyses for our NEOs; (iii) make recommendations to the SEBC regarding the components of compensation, amounts allocated to those components, and the total compensation opportunities for the CEO and the other NEOs; and (iv) attend SEBC meetings, as requested.

requested by the SEBC.

Exequity LLP has served as the SEBC’s Compensation Consultant since April 2007. The Compensation Consultant’s only business with Selective is to advise the SEBC on executive compensation matters.

The SEBC has full autonomy in determining executive compensation and, primarily based on information provided by the Compensation Consultant, makes all final determinations regarding the CEO and other NEO compensation. The CEO also makes compensation recommendations to the SEBC regarding alleach of the senior executives that report directly to him based on the CEO’s assessment of each executive officer’s annual performance, contributions to the Company,Selective, and potential for advancement. In making its compensation decisions, the SEBC also considers the medians of the benchmark groups in addition tosources discussed below and pre-established guidelines regarding award amounts, CompanySelective’s performance, retention issues, internal compensation parity, and advancement in abilities, experience, and responsibilities. The Executive Vice President ofand Chief Human Resources Officer and certain other human resources officers, as part of their usual duties and responsibilities, provide the SEBC with information regarding the overall design of the executive compensation program and its individual components.


DESIGN CONSIDERATIONS OF SELECTIVE’S EXECUTIVE COMPENSATION PROGRAM

Selective’s Executive Compensation Program Objective and Philosophy

The objective of our executive compensation program is to attract, retain, and motivate executive talent that will drive the organization’s success and create stockholder value. Our compensation program is designed to reward the achievement of both financial and strategic goals and recognize our executives for their individual achievements and promote a long-term relationship with us. We seek to attract and retain talented and qualified executives by paying compensation that is generally targeted at the 50th – 75th percentile of total compensation paid by comparable companies in the property and casualty insurance industry. Consistent with our pay-for-performance philosophy, we tie our annual incentive awards to pre-determined strategic and financial business objectives and individual contributions, and we align our long-term compensation to the achievement of pre-determined specific performance measures that impact the generation of long-term stockholder value.

Compensation Elements

Our executive compensation program consists of the following key elements selected to: (i) address the market-based realities of attracting and retaining quality executives; and (ii) align the executives’ compensation with our stockholders’ interests:

·Base salary;

·Annual cash incentive program (“ACIP”) payments; and

·Long-term incentive program (“LTIP”) awards in the form of stock options, performance-based restricted stock units, and performance-based cash incentive units.units, and, in prior years, stock options; and

·Discretionary cash bonuses.

Compensation Best Practices

Selective uses the following compensation structures and practices:

·Double triggers for payments upon a change in control under employment agreements;

·Limited perquisites;

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·Stock ownership and retention requirements;

·Issues only performance-based equity awards to NEOs; and

·Balanced mix of fixed and variable compensation components.

Benchmarking

When making compensation decisions, the SEBC believes that it is important to be informed generally on compensation practices at publicly-traded companies, and particularly at property and casualty insurance holding companies. The SEBC believes that:

·Measuring our compensation against practices from multiple market referencetwo benchmark sources helps ensure that itthe SEBC has an ample and robust assessment of our competitive compensation posture;

·Benchmarking provides the SEBC with relevant information to make appropriate compensation decisions that will help attract, retain, and retainmotivate the key talent required to drive company performance and long-term stockholder value; and

·Considering multiple market references offsets inaccuracies inherent in a single market data point and enhances the SEBC’s decisions by allowing it to rely on a fuller set of market-competitive pay measures.boundaries than just a single benchmark.

Accordingly, the SEBC receives from, and reviews with, the Compensation Consultant, the following benchmarking information:

·Benchmarking analyses of compensation that we pay our NEOs, compared to base salary, annual cash incentives, total cash compensation, long-term incentives, and total compensation that the market reference sources described in the table below pay for similar positions;against a proxy peer group; and

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·Benchmarking analysesBenchmark data provided by our Human Resources Departmenta third-party vendor for our NEOs against a group of 4648 property and casualty insurance organizations; andorganizations.
·Benchmarking analyses by our Human Resources Department of supplemental survey data from multiple survey sources for all NEOs to facilitate a comprehensive understanding of the overall compensation environment.

For 2010,2011, the Compensation Consultant furnished the SEBC with 2010 and 20092011 NEO compensation information on threefrom two market reference sources as follows:


Market/Product Group

Proxy Peers

Organizations with which we compete in the

sale of
products and services
and for talent

Peer Size Group
Companies of similar revenue size
Third-party Vendor

Surveys

·  The Chubb Corporation

·  Cincinnati Financial Corporation

·  CNA Financial Corporation

·  EMC Insurance Group Inc.

·  The Hanover Insurance Group, Inc.

·  Harleysville Group Inc.

·  Hartford Financial Services Group

·  PMA Capital Corporation (now Old Republic International Corporation)   Navigators Group, Inc.

·  State Auto Financial Corporation   One Beacon Insurance

·  Arch Capital   Tower Group Ltd.Companies

·  The Hanover Insurance Group, Inc.   United Fire & Casualty

·  Max Capital Group Ltd. (now Alterra Capital Holdings, Ltd.)   W. R. Berkley Corporation

·  Mercury General Corporation
·     Old Republic International Corporation
·     Radian Group Inc.
·     Unitrin, Inc.
·     Zenith National Insurance Corp. (acquired by Fairfax Financial Holdings Limited)
·     Property and Casualty Insurance Compensation Survey (“PCIC Survey”)

Information for the Market/Product Group andProxy Peers in the above table (collectively, the “Proxy Peer Size GroupGroup”) is gatheredobtained from proxy statements and other materials filed with the SEC. This information includes data on compensation components and analysis of the overall financial performance of the organizations in eachthe group, and compares our performance to them. For 2011, we consolidated two previous peer groups (Market/Product Group and the Peer Size Group) into a single group to reduce overlap and increase alignment with companies that better represent our products, have our geographic market scope, and compete with us for executive talent. The Property and Casualty Insurance CompensationPCIC Survey provides supplemental data from companies of various sizes. This information is divided into segments that most accurately reflect the size of our organization.  Because we strive to engage the best talent, which may require recruiting from organizations larger than us, we look at data from: (i) the overall property and casualty insurance industry; and (ii) organizations with direct written premiums of less than $2 billion.

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In 2010,2011, our aggregate continuing NEO compensation, when compared to total average survey medians of the market reference sources, was 6.1%6.2% below the total average median. Base salary and total cash compensation were above these total average medians by 0.4%2.4% and 6.7%2.1%, respectively. Long-term awards and total direct compensation were below these total average medians by 18.3%8.7% and 6.1%6.2%, respectively. This comparison is tabulated by the Compensation Consultant and suggests that continuing NEO pay is aligned withwithin the SEBC’s accepted range of the defined external benchmarks.

2011 ELEMENTS OF COMPENSATION AND ALLOCATION BETWEEN CURRENT AND LONG-TERM COMPENSATION

We allocate compensation among: (i) a fixed base salary; (ii) a variable annual cash incentive;incentive and discretionary cash bonuses; and (iii) a variable long-term component. Together, these three components link compensation opportunities for executives to both short-term and long-term financial and strategic objectives. The charttable below demonstratesshows the percentage of total compensation for the CEO, Chief Financial Officer, and other continuing NEOs that is short-term incentive compensation (ACIP)(ACIP and discretionary cash bonus) versus long-term incentive compensation (LTIP), and fixed (base pay) versus variable (ACIP, discretionary cash bonus, and LTIP).

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As indicated in the table below,indicates, the 2011 compensation allocation for 2010 aligns closely with our compensation philosophy, which is designed to motivate executives to achieve short-term and long-term corporate objectives that are consistent with theour stockholders’ economic interests of our stockholders.interests. We strive to achieve a balance amongbetween pay incentive vehicles and performance time horizons, placing the most weight on achievement of long-term success that increases long-term shareholderstockholder value.


CONTINUING NEO2010201020102010
 ACIPLTIP
Fixed
(Base Pay)
Variable
(ACIP & LTIP)
Gregory E. Murphy22%45%33%67%
Dale A. Thatcher24%37%39%61%
Richard F. Connell19%39%42%58%
Michael H. Lanza21%38%41%59%
John J. Marchioni27%40%33%67%
Mr. Guthrie’s 2010 compensation, and its allocation to the various compensation components, included payments in connection with his termination of employment pursuant to the terms of his employment agreement.

NEOs

2011

Short-term*

(ACIP)

2011

Long-Term

(LTIP)

2011

Fixed

(Base Pay)

2011

Variable*

(ACIP & LTIP)

Gregory E. Murphy21%47%32%68%
Dale A. Thatcher28%35%37%63%
Michael H. Lanza23%37%40%60%
John J. Marchioni27%38%35%65%
Ronald J. Zaleski22%39%39%61%

* Includes any discretionary cash bonus awards.

Base Salary

Our base salary strategycompensation component is intended to provide stable, competitive compensation, while taking into account each executive’s scope of responsibility, relevant background, training, and experience. In setting base salaries, the SEBC considers both competitive market data for similar positions and overall market demand for each position. The SEBC generally believes that base salaries should be aligned with market trends for executives in similar positions with similar responsibilities at comparable companies. When establishing the base salaries of NEOs, the SEBC also considers:

·The functional role of the position;

·The level of responsibility;

·Growth of the executive in the role, including skills and competencies;

·The contribution and performance of the executive; and

·The organization’s ability to replace the executive.

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When determining 2010evaluating 2011 base salaries for theour CEO and other NEOs, the SEBC also considered the challenging property and casualty insurance business environment,considered: (i) our overall results,results; (ii) the ongoing price competition in our industry, including our ability to obtain favorable and appropriate underwriting rates; and (iii) the prolonged delay in overall economic recovery impacting our various target markets. These factors were viewed in light of the relative competitive positioning of the base salaries of theour CEO and the other NEOs.NEOs, the fact that our CEO has not received a base salary increase since 2007, and that none of the other NEOs (other than Mr. Marchioni who received a base salary increase in 2009 in recognition of his expanded responsibilities as the newly appointed head of Insurance Operations) received a base salary increase in 2009 or 2010. Based on these factors,considerations, the SEBC decided againstnot to provide an increase in base salary forto the CEO, andbut awarded base salary increases to the other NEOs in 2010.

2011.

Annual Cash Incentive Program (ACIP)

Our ACIP is intended to link a meaningful portion of annual cash compensation to pre-established near-term strategic and financial organizational performance goals and pre-established individual and business unit or departmental performance goals and objectives.goals. For 2010,2011, all of the continuing NEOs were eligible to participate in the ACIP.  ACIP awards are granted under the Selective Insurance Group, Inc. Cash Incentive Plan asAs Amended and Restated Effective as of May 1, 2010 (the “Cash Incentive Plan”).

The SEBC approves annual financial and strategic performance goals for the ACIP.  If none of the ACIP goals are achieved, no ACIP payments are made. If ACIP goals are attained, the ACIP award pool is funded.  An individual’s ACIP award is based on: (i) position grade level; and (ii) corporate achievement of various ACIP annual financial and strategic goals; and (iii)goals. Negative discretion may be exercised to decrease the achievementamount of an ACIP award based on the SEBC’s evaluation of each NEO’s individual and business unit or departmental objectives.

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2010accomplishments during the year.

2011 ACIP Targets and Results

2010

2011 ACIP Targets

In 2011, the SEBC made a change to our ACIP program and moved from single “cliff” target measures for each strategic objective to establishing performance ranges for certain strategic objectives. We established minimum, target, and maximum performance levels, as applicable, to encourage employees’ continued focus on pursuing a particular strategic objective, even in the face of especially challenging circumstances throughout a performance year. For 2010,2011, the SEBC determined the ACIP funding opportunity to be between 0% and 112%108% of target, based on attainment of our overall financial and strategic performance goals. The SEBC determined that between 0% and 67%Zero percent (0%) to 50% of this target percentage would bewas attributable to a financial performance goal of achieving a statutory combined ratio between 98% and 102%.  The SEBC also determined that between, and 0% and 45%to 58% of this target percentage would bewas attributable to the achievement of seven specific measures related to six strategic performance goals.  The SEBC rated fivedetermined that four of the sixseven strategic measures as being worth sevenwould have a target value of eight percentage points and the remaining three strategic measures would have a target value of six percentage points. Of the seven measures, four of the measures each and one worth up to 10have an additional two percentage points if all elements were achieved.point premium potential for above target performance, providing a total potential payout of 58 percentage points. The charttable below reflects potential ACIP payout totals at various statutory combined ratio percentages if all seven strategic goalsmeasures were met:

met and all premium potential targets were achieved:

Statutory Combined ACIP 
 Ratio (%) Financial (%)Strategic (%)Total (%)
102 0.058 58.0
10112.558 70.5
10025.058 83.0
 9937.558 95.5
 9850.058108.0


Statutory CombinedACIP
Ratio (%)Financial (%)Strategic (%)Total (%)
10204545
101104555
100214566
99424587
986745112
2010 ACIP Results
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2011 ACIP Results

·For 2010,2011, our statutory combined ratio was 101.6%106.7%, which resultedincluded 8.3 points of catastrophe losses, resulting in 0% funding of the ACIP financial measure being funded at 4%.performance component.

·We met fourfive of the seven 2011 specific measures related to the six 2010 strategic performance goals, as shown in the table below, which resulted in the strategic performance measuresinitiative component of the ACIP being funded at 28%40%.

·Accordingly, the total 20102011 ACIP award pool for executive officers, including the continuing NEOs, was establishedfunded at 32%40% of the funding target.maximum level approved by the SEBC.

20102011 Strategic InitiativesMeasuresValue20102011 Results
1.  New Business (must accomplish 3DiversificationGenerate new business premium of 4)
·      Generate 90% of new policy premium$220M in the three highest internal categories of profitability for modeled lines of business.
·      Generate an average of $315,000 per day of new small business premium.
·      Generate $166 million of new specified middle market premium.
·      Generate $53 million of new personal lines premium.
7
(if 3 goals met)
Not Achieved
2.    Diversification/
Growth (must accomplish 2 of 3)
·      Write a total of $164.6 million of new specified non-contractors lines of business.
·      Develop and implement 4 of the 6 new or revised products in 15 states in 2010.
·      Build and implement the pricing structure for 50% of the Phase III expansion states for specified lines of business.
7
(if 0-8 target (+2 goals met)
premium) pts

Not Achieved

0 pts

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3.   Pricing (must accomplish 22.     Pure Rate and Retention

Achieve an overall loss ratio improvement of 3)

·     Achieve commercial lines (excluding bonds) pure rate target of 4.2%, or 3 of 5 regions achieve commercial lines (excluding bonds) pure rate target (3 point bonus for exceeding 4.2% pricing goal by .5%).
·     Achieve a target pure rate increase0.4% on certain lines of business that perform below a specified internal category of profitability.
·     Implement 20 rate changes of over 5% in personal lines in 2010.
10
(if 2 goals met & pricing goal exceeded)
Not Achieved
4.   Retention (must accomplish 2 of 3)
·     Achieve commercial lines (excluding bonds) retention target of 74.9%, or 3 of 5 regions achieve their commercial lines retention target.
·     Achieve below specified retention rate for certain lines of business that perform below specifiedbased on internal categories of profitability.
·

0-8 target (+2 premium) pts

Exceeded goal

10 pts

Achieve above specified retentionan overall commercial lines pure rate for certain linestarget (excluding bonds) of business that perform above specified internal categories+3.5% on renewal business.  0-6 target (+2 premium) ptsNot Achieved
0 pts
3.     Personal LinesAchieve rate changes effective in 2011 resulting in an aggregate premium rate increase of profitability.5.8%.
7
(if 0-8 target pts

Achieved

8 pts

4.     ClaimsAchieve loss cost savings of $6M from identified projects.0-8 target (+2 goals met)premium) ptsAchieved

Exceeded goal

10 pts

5.  Financial/Operational
·     Meet or achieve better than theAchieve controllable expense budget of $271$278 million.
76 pts
(all or nothing)

Achieved

6 pts

6.  Claims (must accomplish 2   Customer ExperienceImplement key targeted Customer Experience projects: (1) Deploy standardized Voice of 3)the Customer survey; (2) Complete branding assessment; (3) Complete new design of customer invoice and develop implementation plan.
·     For Claims Strategic Program, implement key automation efforts and create core claims system requirements.
·     Create and maintain claim metrics regarding cycle time and productivity standards.
·     Implement companywide litigation improvement plan incorporating alternative fee arrangements and litigation mitigation.
6 pts
(all or nothing)
7
(if 2 goals met)

Achieved

6 pts

TOTAL ACHIEVEDAchieved40 pts
2010

2011 ACIP Payment Opportunities and Awards

The ACIP payment opportunities for the continuing NEOs earned in 20102011 and paid in 20112012 under the Cash Incentive Plan were based on competitive market levels and set as a percentage of annual base salary relative to corresponding levels of performance against the annual performance goals. The SEBC can exercise discretion to award no incentive payments or to award amounts lower than the maximum opportunity. The following table sets forth the 20102011 minimum and maximum ACIP opportunity, the SEBC’s actual 20102011 award for the continuing NEOs as a percentage of base salary, and the percentage increase or decrease in ACIP from 20092010 to 2010:

2011:

Continuing NEO(1)
Minimum 2010 ACIP
Opportunity as % of
Base Salary
Maximum 2010 ACIP
Opportunity as % of
Base Salary
Actual 2010
ACIP as % of
Base Salary
% Change in
ACIP from 2009
to 2010
Gregory E. Murphy0%200%66.7%50%
Dale A. Thatcher0%150%63.2%3%
Richard F. Connell0%175%44.4%-17.6%
Michael H. Lanza0%150%51.7%3%
John J. Marchioni0%150%80%3%
(1)Kerry A. Guthrie, former Executive Vice President and Chief Investment Officer, who left Selective on April 2, 2010, did not receive a 2010 ACIP award.
DISCUSSION OF CEO ACIP AWARD
In evaluating Mr. Murphy’s 2010 performance, the SEBC reviewed our overall performance, the 2010 ACIP goal results, and a comprehensive written performance appraisal that was completed by non-employee members of Selective’s Board of Directors.  Mr. Murphy, as CEO, has ultimate responsibility for achievement of our annual financial and strategic performance goals, discussed above, as well as
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attainment of investment goals.  Our financial, strategic, and investment goals are considered to be Mr. Murphy’s individual performance goals.
For 2010:
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 ·Our TSR increased 14%;
·Our statutory combined ratio was 101.6%;
·Four of our six strategic ACIP goals were achieved;
·Our investment income exceeded budget by 2%;
·Our total operating income was $73.9M and exceeded budget; and
·Our stock price increased by 10% as of December 31, 2010 versus December 31, 2009 with a price to book value of 90%, which is in line with our peers.
In addition, we:
·Achieved a commercial lines renewal pure price increase of 3.1% in an extremely competitive commercial lines market;
·Achieved a personal lines renewal price increase of 5.4%;
·Successfully outsourced our Investment Operations;
·Reduced our alternative investment portfolio;
·Implemented several new commercial line products driving diversification;
·Maintained a competitive expense ratio of 32.0% versus the composite peer benchmark of 33.8%;
·Improved our enterprise risk management process with the continued development of an overall framework enabling us to evaluate strategic and business decisions; and
·Developed and began implementation of second generation commercial lines underwriting predictive modeling.
Based on these factors, which summarize our overall 2010 performance and for which Mr. Murphy is ultimately accountable, and guidance provided by the Compensation Consultant regarding CEO pay trends, the SEBC determined that Mr. Murphy’s 2010 ACIP would be set at 67% of base salary, in relation to his ACIP opportunity range of 0-200% of base salary.  This is approximately 50% higher than his 2009 ACIP payment of 44% of base salary, which was driven in part by the underperformance of investment goals in 2009.  As this component of Mr. Murphy’s compensation is tied to annual financial and strategic goals, the 2010 ACIP payment reflects the significant achievements noted above.   The SEBC determined that this increase in Mr. Murphy’s ACIP payment was warranted and consistent with Selective’s pay-for-performance philosophy.
DISCUSSION OF OTHER CONTINUING NEO ACIP AWARDS
The SEBC reviewed the performance appraisal of each of the other continuing NEOs and determined their 2010 ACIP payments based on:  (i) the achievement of the 2010 ACIP financial and strategic performance goals; (ii) the achievement of departmental objectives; and (iii) attainment of individual and shared performance objectives and effort in a difficult economic environment and competitive insurance market.  A discussion of the 2010 ACIP awards for the other NEOs follows:
Mr. Thatcher – In addition to his general management accountability as a member of the executive management team, Mr. Thatcher, Executive Vice President and Chief Financial Officer, has primary responsibility for all financial matters, including investor relations, tax, capital and capital management planning, and treasury activities.  In addition, Mr. Thatcher has responsibility for corporate strategy and corporate communications, and is Chairman of the Executive Risk Committee.  In April 2010, Mr.
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Thatcher assumed responsibilities for Investment Operations.  Mr. Thatcher’s major 2010 departmental goals, which were met, included:
·Successfully reducing our alternative investment portfolio;
·Our investment income exceeding budget by 2%;
·Achieving a well-diversified reinsurance program, despite a difficult reinsurance market;
·Supporting efforts on the selection and initial implementation of a new reinsurance system and a major technology effort on the decommissioning of the prior statistical reporting system; and
·Enhancing the overall Investor Relations operations.
In addition, Mr. Thatcher’s 2010 key individual accomplishments included:
·Leading the successful outsourcing of our Investment Operations, including the establishment of all systems, controls, and reports to effectively manage the process going forward;
·Improvements to the enterprise risk management process with the continued development of an overall framework enabling us to evaluate strategic and business decisions; and
·Driving our corporate strategy process, including the development of appropriate communication plans for the strategy’s articulation to every level of employee.
Based on the factors noted above, which summarize Mr. Thatcher’s performance in 2010, the CEO recommended and the SEBC agreed that Mr. Thatcher’s 2010 ACIP would be set at 63% of base salary, in relation to his ACIP opportunity range of 0-150% of base salary.  Consequently, Mr. Thatcher’s 2010 ACIP payment was slightly higher (+3%) than his 2009 ACIP.  This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical jobs.
Mr. Connell – In addition to his general management accountability as a member of the executive management team, Mr. Connell, as Senior Executive Vice President and Chief Administrative Officer, is responsible for many integrated functions, including Information Technology, which supports the achievement of our corporate goals and objectives.  Mr. Connell takes a disciplined approach in making business decisions and is responsible for our Enterprise Project Management Office (“EPMO”), which is responsible for all projects that cost over $500,000.  During 2010, Mr. Connell accomplished several goals that were instrumental in supporting the attainment of the Company’s 2010 financial and strategic objectives, and have positioned us well for future success.  Mr. Connell’s major 2010 departmental goals, which were met, included:
·Completion of Phase II of the customer self-service automation project;
·Development and initiation of implementation of second generation commercial lines underwriting predictive modeling;
·Claims strategy automation, including the rollout of automated correspondence and initiation of enterprise content management effort;
·Completion of Information Technology Services infrastructure process automation efforts; and
·Completing automation of specified commercial line rate changes.
As in 2009, Mr. Connell’s key individual 2010 accomplishments included:  (i) leading the successful execution of discretionary technology investments; (ii) delivering efficient and cost effective technology solutions; and (iii) leading initiatives to enable improvements in technology, service, and core operations.  Examples include:
·Playing a key support role in the development of new products driving diversification;
·Supporting companywide expansion efforts;
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·Driving the vendor management initiative, including developing a tool that identifies expected total vendor spending and identifying opportunities for lease consolidation and replacement yielding significant annual savings; and
·Leading the decommissioning effort of the prior statistical reporting system and migration to a new data storage array.
Based on the factors noted above, which summarize Mr. Connell’s performance in 2010, the CEO recommended and the SEBC agreed that Mr. Connell’s 2010 ACIP would be set at approximately 44% of base salary, in relation to his ACIP opportunity range of 0-175% of base salary.  Consequently, Mr. Connell’s 2010 ACIP payment was 17.6% lower than his 2009 ACIP.  This award aligns with our pay-for-performance philosophy.
Mr. Lanza – In addition to his general management accountability as a member of the executive management team, Mr. Lanza, Executive Vice President, General Counsel and Chief Compliance Officer, has primary responsibility for all legal, corporate governance, internal audit, government affairs, regulatory, and compliance matters.  In addition, in 2010 Mr. Lanza assumed responsibility for the state filing function for the Company.  Mr. Lanza’s major 2010 departmental goals, which were met, included:
·Partnering with and counseling Insurance Operations leadership and staff in meeting new business, diversification, and pricing goals;
·Providing legal support for the outsourcing of our Investment Operations;
·Continuing to integrate the Internal Audit Department as a business partner with operating units and fostering a compliance mindset throughout the company;
·Continuing work on stockholder matters and supporting the Board of Directors in corporate governance and corporate secretarial matters; and
·Supporting the claims and claims legal operations in efforts to improve claims processes and reduce legal expenses.
In 2010, Mr. Lanza’s key individual accomplishments included:
·Successfully obtaining approval from the New York Department of Insurance of a Derivative Use Plan;
·Deploying alternative fee arrangements;
·Leading key efforts in the legal and government affairs arena with trade associations driving issues impacting us and the insurance industry as a whole; and
·Playing a key role in the successful negotiation of key contracts that position us to drive operational excellence and achieve key objectives in the future.
Based on the factors noted above, which summarize Mr. Lanza’s performance in 2010, the CEO recommended and the SEBC agreed that Mr. Lanza’s 2010 ACIP would be set at 51.7% of base salary, in relation to his ACIP opportunity range of 0-150% of base salary.  Consequently, Mr. Lanza’s 2010 ACIP payment was slightly higher (+3%) than his 2009 ACIP.  This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical jobs.
Mr. Marchioni – In addition to his general management accountability as a member of the executive management team, as Executive Vice President, Insurance Operations, Mr. Marchioni plays a key role for the Company in developing strategies that enhance profitability, growth, and competitive strength for the Insurance Operations.  Within his scope of responsibilities, Mr. Marchioni has oversight of the Company’s property and casualty insurance operations, including managing agency relations, claims, underwriting, customer service, and all regional operations.  Mr. Marchioni assumed responsibility for the corporate claims function in 2010.  Mr. Marchioni also serves as a member of our key management committees.
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Mr. Marchioni successfully accomplished many of his 2010 goals, although the achievement of some goals was greatly impacted by the difficult economic environment and the extremely competitive commercial lines insurance market.  Under Mr. Marchioni’s leadership, our Insurance Operations did an excellent job of adhering to an underwriting discipline that balanced growth and profitability so that the Company is well positioned when the market turns.  Key departmental accomplishments included:
·Achieving a commercial lines renewal price increase of 3.1% in an extremely competitive market that is not achieving pure rate increases;
·Achieving a personal lines renewal price increase of 5.4% while driving key profitability initiatives;
·Expansion of our corporate underwriting capability and the implementation of several new commercial line products driving diversification and future revenue growth; and
·Maintaining very strong agency relationships as indicated by feedback received through an agency survey and ongoing Producer Council meetings conducted with our agents.
Mr. Marchioni’s key individual 2010 accomplishments included:
·Leading the Claims Strategic Program, including the implementation of key automation efforts, alternative fee arrangements, and anti-fraud tools;
·Driving an enhanced quality assurance program in support of a culture of “operational excellence;”
·Began implementation of second generation commercial lines underwriting predictive models;
·Completion of Phase II of the customer self-service automation project; and
·Playing a key role in supporting the development of our strategy that will help position us for the future.
Based on the factors noted above, which summarize Mr. Marchioni’s performance in 2010, and his expanded role which now includes oversight of the claims operation, the CEO recommended and the SEBC agreed that Mr. Marchioni’s 2010 ACIP would be set at 80% of base salary, in relation to his ACIP opportunity range of 0-150% of base salary.  Consequently, Mr. Marchioni’s 2010 ACIP payment was slightly higher (+3%) than his 2009 ACIP.  This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical jobs.
Mr. Guthrie – As previously noted, Mr. Guthrie’s employment ended April 2, 2010.  Accordingly, Mr. Guthrie’s compensation for 2010 was primarily determined under the severance provisions of his employment agreement.

NEOsMinimum
2011 ACIP
Opportunity
as % of
Base Salary
Maximum
2011 ACIP
Opportunity
as % of Base
Salary
Maximum 2011
Performance
Formula Adjusted
ACIP Opportunity
as % of Base Salary
Actual
2011 ACIP
as % of
Base
Salary
%
Change
in ACIP
from
2010 to
2011
Gregory E. Murphy0%200%80%66.7%  4.2%
Dale A. Thatcher0%150%60%60.0%31.6%
Michael H. Lanza0%150%60%55.6%19.7%
John J. Marchioni0%150%60%60.0%41.7%
Ronald J. Zaleski0%150%60%55.4%19.8%

ELEMENTS OF LONG-TERM COMPENSATION

Design Elements

Our long-term incentive opportunities are intended to reward our leaders, and assist with the retention of, our leaders.their long-term retention. By aligning financial rewards with the economic interests of our stockholders, leaders are encouraged to work toward achievingachieve our long-term strategic objectives and increasingincrease stockholder value. We use both cash and non-cash vehicles to deliver long-term compensation, which is consistent with the market practices of the companies included in our benchmark insurance groups.Proxy Peer Group. We use our LTIP to motivate our executives to achieve long-term corporate objectives. For each employee eligible to participate in the LTIP, including the NEOs, a dollar denominated target award is established. To determine the amount of the total LTIP award pool, all individual target award amounts are aggregated.

For certain executives, including the NEOs, LTIP awards are granted in overlapping three-year cycles, and may be allocated among any of three components:components including: (i) stock options; (ii) performance-based restricted stock units; and (iii)(ii) performance-based cash incentive units.units; and (iii) stock options. By granting performance-based restricted stock units and performance-based cash incentive units with three-year performance periods, and options with three-year ratable vesting periods, we encourage executive officers to continue their tenure with us and align their interests with those of our stockholders.

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Long-Term Incentive Program Award Grants

Performance goals for the long-term incentive awards granted in 20082009 through 20102011 are as follows:

Performance

Period

Restricted Stock Unit

Performance Measures

Cash Incentive Unit
Performance Measures
01/01/08 – 12/31/10Cumulative return on equity (“ROE”) or cumulative net premiums written (“NPW”)TSR/NPW growth/statutory combined ratio
01/01/09 – 12/31/11Cumulative operating return on equity(1) (“ROE”) or cumulative growth in policy countTSR/net premiums written (“NPW”) growth/statutory combined ratio
01/01/10 – 12/31/12Cumulative operating ROE or cumulative growth in policy countTSR/NPW growth/statutory combined ratio
01/01/1011 – 12/31/1213Cumulative operating ROE or cumulative growth in policy countTSR/NPW growth/statutory combined ratio

(1)Return on equity is calculated at the end of each year in the performance period as follows: net income from the performance period / (stockholders’ equity at the beginning of the performance period + stockholders’ equity at the end of the year) / 2. Operating return on equity is calculated as follows: operating income from the performance period / (stockholders’ equity at the beginning of the performance period + stockholders’ equity at the end of the year-unrealized gains from the beginning of the performance period) / 2. Operating income differs from net income by the exclusion of realized gains or losses on investments and the results of discontinued operations. It is used as an important financial measure by management, analysts and investors, because the realization of investment gains and losses on sales in any given period is largely discretionary as to timing. In addition, these investment gains and losses, as well as other-than-temporary investment impairments that are charged to earnings and the results of discontinued operations, could distort the analysis of trends. Operating income is not intended as a substitute for net income prepared in accordance with U.S. generally accepted accounting principles (“GAAP”).

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In determining the amount of LTIP awards granted to the NEOs in 2010,2011, the SEBC looked atconsidered several factors, including: (i) each NEO’s ability to drive and impact our performance over the three-year grant term;performance period; (ii) each NEO’s performance during the previous year, including the achievement of department initiativesdepartmental goals and other projects and endeavors accomplished throughout the year, as outlined above;below; (iii) each NEO’s total compensation in comparison to benchmarkour Proxy Peer Group and PCIC Survey data; and (iv) our desire for long-term retention of high-performing executives.  The SEBC compared our performance, including statutory combined ratio, NPW growth, and TSR, to

Performance-Based Restricted Stock Units: Sixty percent (60%) of the performance of companies in the benchmark insurance groups to help ensure that our executive officers are competitively compensated for the results achieved in 2010.

Stock Options:  Stock options comprised a portion of thetotal monetized value of our NEOs’ 2010each NEO’s LTIP awards.  As the value delivered by aaward made in 2011 consisted of performance-based restricted stock option is dependent on the increase in value of the underlying shares, a stock option award aligns the interests of the NEOs with those of our stockholders.  Options were awardedunits granted under the Selective Insurance Group, Inc. 2005 Omnibus Stock Plan asAs Amended and Restated Effective as of May 1, 2010 (the “Omnibus Stock Plan”) at the closing price of our common stock as quoted on NASDAQ on the date of grant (“Fair Market Value”), and they vest ratably over three years, beginning on the first anniversary of the date of grant.  The Fair Market Value of each NEO’s stock option grant was $100,000 on date of grant, so that the full option grant may qualify for incentive stock option tax treatment.  Two percent of Mr. Murphy’s 2010 LTIP award consisted of incentive stock options, and the other NEOs received 5-6% of their 2010 LTIP award in incentive stock options.
Performance-Based Restricted Stock Units: The Black-Scholes value of the options awarded was deducted from the total monetary value of each NEO’s LTIP award granted in 2010 to determine the “adjusted monetary value” of their award.  Of the adjusted monetary value, 60% was awarded in performance-based restricted stock units granted under the Omnibus Stock Plan.. Performance-based restricted stock unit awards are generally subject to vesting based on time and attainment of certain performance measures that are set by the SEBC for each award at the outset of the award’s performance period. The 20102011 grants are subject to the following conditions:

·Three-year vesting period; and

·Achievement at the end of any calendar year during the three-year period beginning on January 1, 20102011 and ending on December 31, 20122013 of either: (i) a cumulative operating ROE of at least 12% (computed by excluding from the determination of average equity any unrealized gain occurring after December 31, 2009)2010); or (ii) a 5% cumulative growth in policy count.

Dividend equivalent units (“DEUs”) are credited on performance-based restricted stock units at the same time and at the same dividend rate paid to all Selective stockholders. Payment of DEUs, which are payable in shares of Selective common stock, remains subject to the same vesting conditions and performance measures applicable to the underlying restricted stock units. This use of performance-based restricted stock units clearly aligns this component of NEOs’ compensation with overall corporate performance and stockholder interests.

Performance-Based Cash Incentive Units: The remaining 40%forty percent (40%) of the adjusted monetarymonetized value of the NEOs’ LTIP award granted in 20102011 consisted of performance-based cash incentive units granted under the Cash Incentive Plan. As theThe cash incentive unit grants take into account: (i) our three-year performance, based on NPW growth and cumulative statutory combined ratio, in each case relative to a peer group; and (ii) TSR onof Selective common stock, theystock. Accordingly, these awards are also directly linked to Selective’s

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performance and the interests of stockholders. Performance-based cash incentive units granted in 20102011 are subject to the following terms:

·Three-year performance period;

·The value of each cash incentive unit, initially awarded at $100 per unit, increases or decreases to reflect the TSR onof Selective common stock over the three-year performance period for the award; and

·The number of cash incentive units ultimately earned increases or decreases based on the performance criteria in the following table:

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Cumulative
3-Year
Statutory
Net
Premium
Growth
Relative to
Peer Index
> = 80th percentile
100%125%150%175%200%
55th – 79.9th
percentile
75%100%125%150%175%
45th – 54.9th
percentile
50%75%100%125%150%
35th – 44.9th
percentile
25%50%75%100%125%
< 35th
percentile
0%25%50%75%100%
  
< 35th
percentile
35th – 44.9th
percentile
45th – 54.9th
percentile
55th – 79.9th
percentile
> = 80th
percentile
  Cumulative 3-Year Statutory Combined Ratio Relative to Peer Index

Cumulative
3-Year Statutory Net Premium Growth Relative to Peer Index
> = 80th percentile100%125%150%175%200%

55th– 79.9th

percentile

75%100%125%150%175%

45th– 54.9th

percentile

50%75%100%125%150%

35th– 44.9th

percentile

25%50%75%100%125%

< 35th

percentile

0%25%50%75%100%
  

< 35th

percentile

35th– 44.9th

percentile

45th– 54.9th

percentile

55th– 79.9th

percentile

> = 80th

percentile

  Cumulative 3-Year Statutory Combined Ratio Relative to Peer Index

The peer group (the “Cash Incentive Unit Peer Group”) established for 20102011 for comparing performance for the purposes of determining the ultimate number of performance-based cash incentive units earned consists of the following companies:


companies.

·    Liberty Mutual Group Inc.

·    Cincinnati Financial Corporation

·    Utica National Insurance Group

·    State Auto Financial Corporation

·    United Fire & Casualty

·    CNA Financial Corporation

·    Harleysville Group Inc.

·    Westfield Group

·    Main Street America (National Grange)

·    The Hanover Insurance Group, Inc.

·    Auto-Owners Insurance Group

In establishing the Cash Incentive Unit Peer Group, the SEBC strived to include companies that have a similar mix of products, operate in the same geographic regions, have similar premium volume, and distribute their products through independent agents.

Stock Options: Prior to 2011, incentive stock options (“ISOs”) comprised a portion of the monetized value of our NEOs’ LTIP awards. We did not grant ISOs in 2011 based on a competitive review of our plan design performed by Towers Watson in 2010 and agreed upon by the Compensation Consultant and the SEBC. The Omnibus Stock Plan, however, allows for future awards of ISOs, if the SEBC deems appropriate.

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2007

2008 Long-Term Incentive Program Award Grant Results


The following table summarizes the achievement of the performance metrics for the 20072008 LTIP award grants and the corresponding payout:


payout in 2011:

Performance MetricsActual Performance Versus
Performance Metrics
Percentage

Achieved
20072008 Grant Results  
Restricted Stock Units  
·Generate a cumulative fiscal year return on average equityoperating ROE of at least 20% at15% (computed by excluding from the determination of average equity any time during such period;unrealized gain occurring after December 31, 2007), or achieve a 10%5% cumulative growth in NPW at any time during the period of January 1, 2007 to December 31, 2009
Achieved 20%15% cumulative operating ROE100%
Cash Incentive Units(1)
  
·TSR over the three-year performance period, and cumulative three-year statutory NPW growth and statutory combined ratio relative to peer index duringfor the period of January 1, 20072008 to December 31, 20092010
Achieved a TSR factor of 62.14%86.47%, a statutory combined ratio of 99.22%100.63% and NPW growth of
-8.17%
-12.08%
50% of units at $62.14$86.47

(1)Cash incentive unit awards are denominated in units with an initial value of $100. Appreciation or depreciation is based on TSR, which is determined using the change in Selective’s common stock price and reinvested dividends over the three-year performance period for the award. The number of units ultimately earned increases or decreases based on: (i) cumulative three-year statutory NPW growth relative to a peerthe Cash Incentive Unit Peer Group index; and (ii) cumulative three-year statutory combined ratio relative to athis peer group index.

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Timing of LTIP Awards: Stock option,If made, restricted stock unit, and cash incentive unit, and stock option awards are generally granted each year following the release of Selective’s fourth quarter and year-end earnings results. The SEBC and the Board of Directors review final year-end results for the prior year in connection with their regularly scheduled first quarter meeting and the SEBC makes final determinations on compensation.

2011 Compensation Actions for the CEO and the other NEOs

In making its 2011 compensation decisions for our NEOs, including the CEO, with respect to base salary, ACIP awards, and LTIP awards, the SEBC considered the overall accomplishments and contributions of each NEO. As noted in the ACIP and LTIP discussions, these components of our compensation program are limited by the achievement of pre-determined financial and strategic goals. The SEBC may also award discretionary cash bonuses to executives when it deems it appropriate to recognize an NEO’s extraordinary accomplishments.

We structure our reward programs to retain and motivate our best performing employees and those in critical positions. Our 2011 compensation decisions reflected the highly competitive pricing environment, the prolonged economic recovery, our financial performance, and the degree of success each executive officer achieved in meeting these challenges.  We believe our management responded appropriately to an extremely challenging climate, maintained strategic focus, and took action to achieve profitable growth over the long term.

In balancing our strategic results achieved with ongoing price competition, the prolonged economic recovery, and the significant impact of historic catastrophe losses that affected the entire property and casualty insurance industry, the SEBC made the following compensation decisions in 2011:

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·For the CEO:

oMr. Murphy’s base salary did not increase for the fifth consecutive year.

oMr. Murphy’s ACIP payment for 2011 was equal to the combined total of his 2010 ACIP and discretionary bonus payments.

oHis LTIP award granted in February 2011 increased 8.3% from the previous year.

oHis total compensation based on salary, ACIP payment, and LTIP increased 3.7% in 2011 as compared to 2010.

In making its compensation decisions for Mr. Murphy, the SEBC reviewed our overall corporate performance, a comprehensive written performance appraisal that was completed by non-employee members of Selective’s Board of Directors, and a questionnaire completed by all of Mr. Murphy’s direct reports and submitted anonymously to the SEBC Chairman. Mr. Murphy, as CEO, has ultimate responsibility for the achievement of all financial, strategic, and investment goals. Accordingly, with respect to 2011 compensation decisions for Mr. Murphy, the SEBC considered the following:

·Our 2011 TSR was 0.8% as compared to a 7.8% TSR for the peer companies included in the performance graph in Part II, Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2011;

·The 2.3% decrease in the price of Selective common stock in 2011;

·Our statutory combined ratio of 106.7%, including 8.3 points attributable to unusually high catastrophe losses in 2011;

·We achieved five of seven strategic measures established for 2011 under the ACIP;

·Investment income for 2011 exceeded budget by approximately 2%;

·Total operating income for 2011 was $19.1 million, compared to a budget of $78.0 million, which was impacted by the high catastrophe losses in 2011;

·Commercial lines renewal pure price increased by 2.8% in an extremely competitive commercial lines market;

·Personal lines renewal price increased by 6.8%;

·We successfully completed the acquisition of two E&S operations;

·We achieved claim loss cost savings of $8.8 million;

·We implemented several new and expanded commercial lines products to drive diversification including Comm•Unitysm of Faith, technology, and para-transit;

·We maintained a competitive statutory expense ratio of 31.7% for 2011 versus 32% for 2010;

·We reorganized a quality assurance team charged with monitoring and evaluating underwriting practices, minimizing risk, and maximizing profitability; and

·We developed and initiated implementation of a plan to increase the number of independent insurance agency “storefront” locations through which we place our business.

Based on the degree of achievement of the ACIP financial and strategic measures, and guidance provided by the Compensation Consultant regarding CEO pay trends, the SEBC determined that Mr. Murphy’s 2011 ACIP would be set at 67% of base salary. This compares to his initial ACIP opportunity range of 0-200% of base salary, and his performance formula adjusted ACIP maximum opportunity of 80% of base salary.  This is equal to the combined total of his 2010 ACIP and discretionary cash bonus payments.  As the ACIP component of Mr. Murphy’s compensation is tied to our annual financial and strategic goals, the 2011 ACIP payment reflects the mixed results the company achieved in a challenging

Page 34

year. The SEBC determined that Mr. Murphy’s ACIP payment was appropriate and consistent with Selective’s pay-for-performance philosophy.

Our other NEOs were critical in executing Selective’s 2011 strategic goals and key accomplishments. In light of these accomplishments, the SEBC made the following compensation decisions in 2011 for the other NEOs:

·Base salaries for Messrs. Thatcher, Lanza, and Zaleski increased in 2011 by 5.3%, 3.4%, and 3.7%, respectively, after two consecutive years (2009 and 2010) of no base salary increases. Mr. Marchioni received a 13.3% base salary increase in 2011 to better position him to external pay rates and in recognition of his assumption of responsibility for the organization’s claim function. Mr. Marchioni did not receive a base salary increase in 2010, but did receive a base salary increase in 2009 in conjunction with his then new role as head of Insurance Operations, which, at the time, did not include oversight of our Claims operations.

·LTIP awards granted in February 2011 for Messrs. Thatcher, Lanza, Marchioni, and Zaleski increased by approximately 5.5%, 2.5%, 5.5%, and 2.5%, respectively, as compared to their LTIP awards in 2010.

·ACIP payments plus discretionary bonuses for Messrs. Thatcher and Marchioni for 2011 increased by 26.7% and 13.3%, respectively, compared to ACIP payments and discretionary bonuses for 2010. ACIP payments for Messrs. Lanza and Zaleski increased by approximately 11.1% and 2.7%, respectively, compared to their ACIP payments and discretionary bonuses for 2010.

·Total compensation based on salary, ACIP payment, discretionary bonuses (for Messrs. Thatcher and Marchioni), and LTIP awards for Messrs. Thatcher, Lanza, Marchioni, and Zaleski increased in 2011 over 2010 by approximately 11%, 5%, 10.6%, and 3.0%, respectively.

In making compensation decisions regarding base salary and LTIP for the other NEOs, the SEBC considered the following for each respective NEO:

Mr. Thatcher – In addition to his general management responsibility as a member of the executive management team, Mr. Thatcher, as Executive Vice President and Chief Financial Officer, has primary responsibility for all financial matters, including investor relations, tax, capital and capital management planning, treasury, investment operations, enterprise risk management, reinsurance, and corporate communications.  Mr. Thatcher’s major contributions in 2011, included:

·Establishing a high dividend yield equities portfolio;

·Exceeding investment income budget by approximately 2%, despite the continued low fixed maturities securities interest rate environment;

·Improving Selective’s investment risk profile;

·Developing a more “customer-friendly” billing statement;

·Successfully negotiating the extension of a $30 million line of credit;

·Improving enterprise risk management processes;

·Supporting efforts on the selection and initial implementation of a new general ledger system;

·Redesigning the Company’s intranet news page to improve communications to all employees focusing on strategy and vision;

·Having primary responsibility for development of our higher margin business strategy;

·Reducing organizational risk by re-evaluating reinsurance coverage; and

·Improving our Investor Relations content management system.

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Based on the degree of achievement of the ACIP financial and strategic measures, and the factors noted above, which summarize Mr. Thatcher’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Thatcher’s 2011 ACIP payment would be set at 60% of his base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary and is consistent with his performance formula adjusted maximum ACIP opportunity of 60% of base salary. In addition, in recognition of Mr. Thatcher’s leadership in the execution of our higher margin business strategy by directing the acquisition and integration of two E&S operations, the SEBC approved the CEO’s recommendation that Mr. Thatcher be paid an $80,000 discretionary cash bonus in March 2012. Consequently, Mr. Thatcher’s 2011 ACIP payment, combined with his 2011 discretionary cash bonus, was 26.7% higher than the total of his 2010 ACIP and discretionary cash bonus payments. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Lanza – In addition to his general management responsibility as a member of the executive management team, Mr. Lanza, as Executive Vice President, General Counsel and Chief Compliance Officer, has primary responsibility for all legal, corporate governance, internal audit, government affairs, state filings, regulatory, and compliance matters. Mr. Lanza’s major 2011 contributions were:

·Partnering with the Claims operations to develop strategies for significant litigation matters and mitigating litigation in extra-contractual liability claims;

·Actively participating and providing legal support for the Consumer Experience Project, including substantial text streamlining of all key communications;

·Playing an active role on the Emerging Risk Committee and drafting company positions;

·Partnering with and counseling Insurance Operations leadership and staff in meeting new business, diversification, and pricing goals;

·Assisting in senior management transition matters;

·Expending significant efforts to address insurance regulatory matters, including insurance subsidiary redomestications;

·Playing a key role in the success of two E&S operations acquisitions and obtaining required regulatory approvals;

·Leading relationship building efforts between various departments in the Company and with outside organizations, including various state insurance departments and industry trade organizations; and

·Executing audit plans, and developing and implementing investigative protocols.

Based on the degree of achievement of the ACIP financial and strategic measures, and the factors noted above, which summarize Mr. Lanza’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Lanza’s 2011 ACIP would be set at 55.6% of base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary and his performance formula adjusted maximum ACIP opportunity of 60% of base salary. Consequently, Mr. Lanza’s 2011 ACIP payment was 11.1% higher than the total of his 2010 ACIP and discretionary cash bonus payments. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Marchioni – In addition to his general management responsibility as a member of the executive management team, as Executive Vice President, Insurance Operations, Mr. Marchioni plays a key role in developing strategies that enhance profitability, growth, and competitive strength for the Insurance Operations. Within his scope of responsibilities, Mr. Marchioni has oversight of the Company’s property and casualty insurance operations, including managing agency relations, claims, underwriting, customer service, and all regional operations.  Mr. Marchioni also serves as a member of our key management committees.

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Mr. Marchioni successfully accomplished many of his 2011 goals, which are closely tied to the 2011 ACIP strategic measures, although the achievement of some goals was greatly impacted by the difficult economic environment and the extremely competitive commercial lines insurance market. Under Mr. Marchioni’s leadership, our Insurance Operations continues to focus on granular pricing and sophisticated underwriting that we believe will give us a competitive advantage as the insurance market turns. Mr. Marchioni’s major contributions in 2011 included:

·Achieving a commercial lines renewal pure price increase of 2.8% in an extremely competitive market;

·Achieving a personal lines renewal price increase of 6.8%;

·Achieving retention targets in commercial lines and personal lines;

·Achieving claim loss cost savings of $8.8M;

·Developing and deploying our new Field Marketing Specialists and implementing a plan to increase the number of independent insurance agency “storefront” locations through which we place our business;

·Driving key milestone achievements of the Claims Content Management project;

·Playing a key role in the acquisition of two E&S operations;

·Driving underwriting process reviews and quality assurance improvements;

·Playing a key role in supporting the development of our strategies, including the development of our higher margin business strategy that we believe will help position us for the future; and

·Taking primary responsibility for insurance producer council meetings.

Based on the degree of achievement of the ACIP financial and strategic measures and the factors noted above, which summarize Mr. Marchioni’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Marchioni’s 2011 ACIP would be set at 60% of base salary. This compares to his initial ACIP opportunity range of 0-150% of base salary and is consistent with his performance formula adjusted maximum opportunity of 60% of base salary. In addition, in recognition of Mr. Marchioni’s critical role in executing significant components of our Claims Operations Plan to improve efficiencies and reduce costs, and new and expanded product development and implementation, the SEBC approved the CEO’s recommendation that Mr. Marchioni be paid an $85,000 discretionary cash bonus in March 2012. Consequently, Mr. Marchioni’s 2011 ACIP payment, combined with his 2011 discretionary cash bonus, was 13.3% higher than the total of his 2010 ACIP and discretionary cash bonus payments. We believe this award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Zaleski – As Executive Vice President, Chief Actuary, and as our chief planning and budgeting officer, Mr. Zaleski plays a key role in the oversight of reserve adequacy and other claims initiatives, monitoring pricing actions, and supporting underwriting improvements and predictive modeling efforts. Mr. Zaleski’s major accomplishments in 2011 included:

·Completing the commercial lines pricing reorganization, including deploying a dynamic portfolio management tool and formulating pricing strategies applicable to the changing market;

·Refining predictive modeling, for ease of use;

·Working with Claims operations management to improve claim analytics, develop fraud models, and enhance our claims reporting metrics;

·Monitoring reserves on a quarterly basis, including claim frequency and severity trends, and loss development factors;

·Directing and leading the refinement of actuarial-based tools to better address specific regional needs;

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·Playing a key role in the success of the acquisition of two E&S operations; and

·Implementing a new profitability planning process that better integrates pricing reviews, state reviews, and the planning process.

Based on the degree of achievement of the ACIP financial and strategic measures and the factors noted above, which summarize Mr. Zaleski’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Zaleski’s 2011 ACIP payment would be set at 55.4% of base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary and his performance formula adjusted maximum opportunity of 60% of base salary. Consequently, Mr. Zaleski’s 2011 ACIP payment was 2.7% higher than the total of his 2010 ACIP and discretionary cash bonus payments. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Stock Ownership and Retention Requirements


and Hedging

Selective believes that stock ownership by directors and management encourages the enhancement of stockholder value. Selective’s stock ownership guidelines are included in our Corporate Governance Guidelines, which are available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com.

The following table shows the common stock ownership guidelines for our directors and certain officers, which must be met at the later of March 31, 20142015 or within fivesix years of attaining the specified position:


POSITIONREQUIREMENT
Directors4 x annual retainer
Chairman, President & CEO4 x base salary
Senior Executive Vice Presidents and Executive Vice Presidents2.5 x base salary
Senior Vice Presidents or equivalent job grade1.5 x base salary

In calculating ownership under the guidelines:

·
Shares of our common stock currently owned, awards of restricted stock or restricted stock units (included related dividend equivalent units) not yet vested, and shares of Selective common stock held in benefit plan investments (i.e.(i.e., 401(k) plan) are counted;

·Unexercised stock options are not counted; and

·Deferred shares of our common stock held in accounts of directors are counted.

Officers are required to retain direct ownership of at least 75% of the shares acquired under an equity award granted under any company equity compensation plan or other written compensatory arrangements that pays out after July 27, 2011, net of taxes and transaction costs, unless the officer has met his or her applicable stock ownership requirement as set forth above. We believe that our directors and officers are on track to meet the required ownership guidelines.


Selective officers, directors, and employees are prohibited from entering into hedging or monetization transactions, such as zero-cost collars and forward sale contracts, involving Selective common stock. These transactions would allow an officer, director, or employee to hold Selective securities without the full risks and rewards of ownership. When that occurs, the officer, director, or employee may no longer have the same objectives as Selective’s other stockholders. For this reason, such hedging or monetization transactions are prohibited.

PERQUISITES


NEO perquisites are limited to tax preparation services, which is a prevailing industry practice. None of the continuing NEOs took advantage ofMessrs. Murphy and Lanza used this perquisite in 2010.  Mr. Guthrie used this service in 2010 at a cost of $974.2011 and were reimbursed $3,000 and $1,800, respectively.

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RETIREMENT AND DEFERRED COMPENSATION PLANS


Selective Insurance Company of America (“SICA”)

SICA employs all of our personnel, including all of the NEOs. We strive to provide a competitive retirement benefit program that allows us to attract and retain talent for the organization. This includes both a defined contribution and a defined benefit program depending on date of hire. In addition, SICA offers a non-qualified deferred compensation plan (“Deferred Compensation Plan”) to our highly compensated officers, including the NEOs. These plans are consistent with benefits provided by many of the companies with which we compete for executive talent.


Specifically, SICA maintains a non-contributory defined benefit pension program consisting of a tax qualified defined benefit pension plan named the Retirement Income Plan for Selective Insurance Company of America (the “Retirement Income Plan”) and a supplemental employee retirement plan for certain executives and employees. The pension program is more fully described in the section entitled “Pension Benefits” beginning on page 44.

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46.

SICA offers a tax qualified defined contribution plan named the Selective Insurance Retirement Savings Plan (the “Retirement Savings Plan”) to employees, including the NEOs, who meet eligibility requirements. Participants, other than highly compensated employees as defined by the Internal Revenue Service, could contribute 50% of their defined compensation to the Retirement Savings Plan, up to $16,500 in 2010.  Highly compensated employees were limited2011. Under the Retirement Savings Plan participant contributions are matched at 100% to 9%the first 3% of theirthe employee’s defined compensation and 50% up to $16,500 in 2010.  Contributions by participantsthe next 3% of up to a maximum of 7% ofthe employee’s defined compensation were matched 65% by SICA.  compensation.

Participants over the age of 50, including certain of the NEOs, may make an additional $5,500 catch-up contribution to the Retirement Savings Plan, pursuant to the Internal Revenue Code. Effective January 1, 2006, theThe Retirement Savings Plan was amended to includealso includes an additional enhanced matching contributions and non-elective contributionscontribution feature for otherwise eligible employees who, because of a date of hire after December 31, 2005, are not eligible to participate in the Retirement Income Plan. None of the NEOs are eligible for the enhanced matching or the additional non-elective contributions.


Effective January 1, 2011, the Retirement Savings Plan was amended to:  (i) change the match so that participant contributions are matched at 100% to the first 3% of the employee’s defined compensation and 50% up to the next 3% of the employee’s defined compensation; (ii) eliminate the enhanced matching contribution and increase the non-elective contribution to 4%; and (iii) immediately vest all company matching and non-elective contributions.

contribution.

Under the Deferred Compensation Plan, certain executives and employees, including the NEOs, may defer up to 50% of their base salary and/or up to 100%90% of their ACIP payment. To the extent not matched in the Retirement Savings Plan, contributions to the Deferred Compensation Plan by participants of up to 7%6% of base salary were matched 65% by SICA.SICA as follows: 100% of the first 3% of the NEOs’ defined compensation and 50% up to the next 3% of the NEOs’ defined compensation. Additionally, to the extent that a non-elective contribution is not made in the Retirement Savings Plan due to the limitations under the Internal Revenue Code and the plan, non-elective contributions of 4% of base salary are made by SICA. Additional information regarding the Deferred Compensation Plan is included in the section entitled “Nonqualified Deferred Compensation” on page 46.


47.

SICA also maintains health and welfare benefit plans in which eligible employees, including the NEOs, participate.


EMPLOYMENT AGREEMENTS


SICA has entered into employment agreements with its key executive officers, including the NEOs, which provide for severance in the event of termination: (i) due to death or disability; (ii) without “Cause”43; (iii) by the executivedue to resignation for “Good Reason”5;4 by (A) the CEO at any time, or (B) other executives within two years following a change in control; (iv) due to resignation of the NEO within two years of the company first imposing a requirement, without the consent of the NEO, that relocates the NEO’s business location

3“Cause” is defined in the employment agreements, but generally means the executive: (i) was convicted of or pled guilty to a felony; (ii) breached a material provision of the executive’s employment agreement; or (iii) engaged in misconduct which constitutes fraud in the performance of the executive’s duties and obligations to the Company.

4“Good Reason” is defined in the employment agreements, but generally means: (i) a material reduction in salary; (ii) a material negative change in the executive’s benefits; (iii) a material reduction of the executive’s position, duties, responsibilities, and status with the company or material negative change in title or office; (iv) requiring the executive to be based at a location in excess of 50 miles from the location of the executive’s office prior to a change in control; (v) failure of a counterparty to a transaction resulting in a change in control to assume the employment agreement; or (vi) a breach of the employment agreement by SICA within two years after a change in control.

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more than fifty (50) miles; and (v) within two years following a change in control. The SEBC believes that these agreements are important for recruitment and retention of key executives and was advised by its Compensation Consultant that the terms of these agreements were market competitive within our peer group when they were executed, and the SEBC believes that these agreements are important for recruitment and retention of key executives.executed. In the event of a change in control, uncertainty may arise among our key executives as to their continued employment after or in connection with such event, which may result in the departure or distraction of our key executives. The purpose of the employment agreements is to retain our key executives and reinforce and encourage their continued attention and dedication during such a potentially critical time, even if they fear that their position will be terminated after or in connection with the change in control.

With respect to severance payments and continued insurance coverages, the change in control provision of the employment agreements requires that the

4  “Cause” is defined in the employment agreements, but generally means the executive:  (i) was convicted of or pled guilty to a felony; (ii) breached a material provision of his employment agreement; or (iii) engaged in misconduct which constitutes fraud in the performance of his duties and obligations to the Company.
5  “Good Reason” is defined in the employment agreements, but generally means:  (i) a material reduction in salary; (ii) a material negative change in the executive’s benefits; (iii) a material reduction of the executive’s position, duties, responsibilities, and status with the Company or material negative change in title or office; (iv) requiring the executive to be based at a location in excess of 50 miles from the location of the executive’s office prior to a change in control; (v) failure of a counterparty to a transaction resulting in a change in control to assume the employment agreement; or (vi) a breach of the employment agreement by SICA within two years after a change in control.
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executive’s employment be terminated within two years following a change in control. This double trigger ensures such a payout does not automatically occur upon a change in control only. Outstanding awards under our stock and cash plans, however, vest and become exercisable upon a change in control for all employees, including the NEOs. The employment agreements are described in the section entitled “Employment Agreements and Potential Payments upon Termination or Change of Control” beginning on page 47.48. This section includes information on multipliers used in calculating the severance payment and duration of benefit coverage provided to individual executives upon termination. TheseWe believe these multipliers are consistent with the level and value of the position to the organization.

TAX TREATMENT AND ACCOUNTING


The SEBC intendsgenerally seeks to preserve deductibility under the Internal Revenue Code for performance-based compensation paid to its executive officers as practicable. Section 162(m) of the Internal Revenue Code prohibits publicly-owned companies from deducting compensation paid to certain of its executive officers as expense to the extent that the officer’s compensation in excess of $1 million is not performance-based and is not paid pursuant to a stockholder approved plan. Selective has two performance-based stockholder approved plans: (i) the Omnibus Stock Plan; and (ii) the Cash Incentive Plan.


U.S.Notwithstanding that the SEBC generally accepted accounting principles (“GAAP”)seeks to preserve deductibility under Section 162(m), there may be situations where the SEBC makes compensation decisions that it believes are in the interests of the company, but that would result in certain compensation not being performance-based compensation. Accordingly, that compensation will be subject to the deductibility limits of Section 162(m).

GAAP require that compensation expense be measured on the income statement for all share-based payments at grant date fair value of equity instruments (including employee stock options and restricted stock and restricted stock unit awards) and at market value on the day of vesting of liability instruments (including cash incentive unit awards). The SEBC has considered the impact of GAAP on our use of stock-based compensation as a key retention tool.  The SEBC has determined that the current estimated costs of continuing to use stock-based compensation relative to the benefits our compensation programs provide, does not warrant any change to our current incentive framework.


We have designed our compensation programs and awards to executive officers to comply with the provisions of Section 409A of the Internal Revenue Code, where applicable. For example, payments made to our executive officers under our non-qualified deferred compensation plans on account of the executives’ separation from service are not payable before the first day of the seventh month following the date of separation from service.

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Summary Compensation Table


The following Summary Compensation Table reflects the compensation earned by or paid to the NEOs during 2008, 2009, 2010, and 2010.


2011.

Name

and

Principal Position
Year
Salary

($)(1)
Bonus
($)(2)
Stock

Awards

($)(3) 
Option
Awards
($)(4) 
Non-Equity
Incentive
Plan
Compen-sation
($)(5)
Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings
 ($)(6)
All Other
Compen-sation
($)(7)
Total
($)
(2) 
Option
Awards
($)(3) 
Non-Equity
Incentive
Plan
Compen-sation
($)(4)
Change in
Pension Value
and Nonqualified
Deferred
Compensation
Earnings($)(5)
All Other
Compen-sation
($)(6)
Total
($)

Gregory E. Murphy

Chairman, President &
Chief Executive Officer

2011

2010

2009

2008

900,000

900,000

934,616

900,000

1,176,392
1,329,413
1,576,973

0

24,000

0

23,695
20,602
23,139

1,300,001

1,176,392

1,329,413

600,000
400,000
650,000

0

23,695

20,602

529,748
448,515
459,931

600,000

576,000

400,000

40,950
42,525
61,071

491,126

529,748

448,515

43,500

40,950

42,525

3,334,627

3,270,785

3,175,671

3,671,114

Dale A. Thatcher

Executive Vice
President & Chief
Financial Officer

2011

2010

2009

2008

497,115

475,000

493,269

465,769

401,194
401,589
505,484

80,000

72,000

0

23,695
20,602
23,139

451,421

401,194

401,589

300,000
291,300
250,000

0

23,695

20,602

70,926
52,350
43,062

300,000

228,000

291,300

21,613
64,041
33,370

88,478

70,926

52,350

22,370

21,613

64,041

1,439,385

1,292,428

1,323,151

1,320,824

Michael H. Lanza

Executive Vice
President, General
Counsel & Chief
Compliance Officer

2011

2010

2009

448,268

435,000

451,731

0

16,200

0

389,653

354,146

354,832

0

23,695

20,602

250,000

208,800

218,500

55,643

42,017

28,929

21,972

19,207

43,883

1,165,536

1,099,065

1,118,477

Richard F. ConnellJohn J. Marchioni

Executive Vice
President, Insurance
Operations

2011

2010

2009

419,231

375,000

381,731

85,000

120,000

46,613

451,421

401,194

308,075

0

23,695

20,602

255,000

180,000

244,687

65,307

46,968

33,176

18,865

17,063

30,525

1,294,825

1,163,920

1,065,409

(7)Ronald J. Zaleski

Senior Executive Vice
President & Chief Administrative Officer


Actuary

2011

2010

2009

2008

450,000
467,308
450,000

413,269

400,000

415,385

401,393
454,465
551,915

0

32,000

0

23,695
20,602
23,139

410,009

376,391

371,059

200,000
242,800
275,000

0

23,695

20,602

108,658
103,242
96,035

230,000

192,000

218,500

20,475
20,513
51,471

89,772

75,600

60,282

1,204,221
1,308,930
1,447,560
Michael H. Lanza
Executive Vice President, General Counsel & Chief Compliance Officer

18,597

18,200

59,288

2010
2009
2008
435,000
451,731
435,000
354,146
354,832
337,565
23,695
20,602
23,139
225,000
218,500
200,000
42,017
28,929
22,774
19,207
43,883
46,100
1,099,065
1,118,477
1,064,578
John J. Marchioni
Executive Vice President, Insurance Operations
2010
2009
2008
375,000
381,731
325,000
401,194
308,075
265,681
23,695
20,602
23,139
300,000
291,300
175,000
46,968
33,176
22,866
17,063
30,525
18,829
1,163,920
1,065,409
830,515
Kerry A. Guthrie
Former Executive Vice President & Chief Investment Officer
2010
2009
2008
106,250
441,346
421,154
376,391
404,469
501,921
23,695
20,602
23,139
0
150,000
325,000
120,475
159,938
151,006
767,822
16,548
26,735
1,394,633
1,192,903
1,448,955

1,161,648

1,117,886

1,145,116

(1) Although the CEO and other NEOs, other than Mr. Marchioni, did not receive a base salary increase in 2009, the Summary Compensation Table shows an increase in salary dollars for 2009. This increase was due to pay period timing that resulted in an extra pay period in 2009 (27 vs. 26). This pay period timing occurs approximately once every decade. Consequently, the NEOs, as well as every employee in the organization who was employed for the full year, were paid an additional pay period in 2009. This did not result in an ongoing increase to the NEOs or any employee’s annual base pay rate. The amounts in this column include any salary that certain NEOs have deferred into SICA’s Deferred Compensation Plan. Such amounts are also included in the Nonqualified Deferred Compensation table on page 46.48.

(2) Amounts in this column reflect discretionary cash bonus awards to the NEOs earned in 2011 and paid in 2012, earned in 2010 and paid in 2011, and earned in 2009 and paid in 2010. The amounts reported in this column as earned in 2009 and paid in 2010, and earned in 2010 and paid in 2011, were inadvertently included in the amounts reported under the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table in Selective’s 2010 and 2011 Proxy Statements.

(2)(3) This column reflects the aggregate grant date fair value of the 2011, 2010, 2009, and 20082009 grants of performance-based restricted stock unit awards, and 2011, 2010, 2009, and 20082009 grants of performance-based cash incentive unit awards. Grants of performance-based restricted stock units were made pursuant to the Omnibus Stock Plan, and such shares vest three years from the date of grant, conditioned upon the attainment of certain predetermined performance goals. Grants of performance-based cash incentive unit awards were made pursuant to the Cash Incentive Plan, and such units vest at the payment date, which is as soon as practicable in the calendar year following the end of the calendar year coincident with the end of the three-year performance period. The value of each cash incentive unit initially awarded increases or decreases to reflect TSR on Selective common stock over the three-year performance period for the award. The number of cash incentive units ultimately earned increases or decreases based on: (i) cumulative three-year statutory NPW growth relative to a peer index;the Cash Incentive Unit Peer Group discussed in the “Elements of Long-Term Compensation” section of the Compensation Discussion and Analysis; and (ii) cumulative three-year statutory combined ratio relative to a peer index.the Cash Incentive Unit Peer Group. Restricted stock unit and cash incentive unit awards are subject to forfeiture should the grantee resign or be terminated for cause prior to vesting.

The grant date fair values for the aggregate of each ofperformance-based restricted stock unit and performance-based cash incentive unit awards granted in 2011 to the NEOs are as follows: Mr. Murphy: $780,001 restricted stock units and $520,000 cash incentive units; Mr. Thatcher: $261,421 restricted stock units and $190,000 cash incentive units; Mr. Lanza: $225,653 restricted stock units and $164,000 cash incentive units; Mr. Marchioni: $261,421 restricted stock units and $190,000 cash incentive units; and Mr. Zaleski: $246,009 restricted stock units and $164,000 cash incentive units.

Page 41

The grant date fair values for the performance-based restricted stock unit and performance-based cash incentive unit awards granted in 2010 to the NEOs are as follows: Mr. Murphy: $705,792 restricted stock units and $470,600 cash incentive units; Mr. Thatcher: $230,594 restricted stock units and $170,600 cash incentive units; Mr. Connell: $240,793 restricted stock units and $160,600 cash incentive units; Mr. Lanza: $203,546 restricted stock units and $150,600 cash incentive units; Mr. Marchioni: $230,594 restricted stock units and $170,600 cash incentive units; and Mr. Guthrie:Zaleski: $225,791 restricted stock units and $150,600 cash incentive units.

The grant date fair values for the aggregate of each of the performance-based restricted stock unit and performance-based cash incentive unit awards granted in 2009 to the NEOs are as follows: Mr. Murphy: $864,113 restricted stock units and $465,300 cash incentive units; Mr. Thatcher: $251,289 restricted stock units and $150,300 cash incentive units; Mr. Connell: $295,365 restricted stock units and $159,100 cash incentive units; Mr. Lanza: $222,032 restricted stock units and $132,800 cash incentive units; Mr. Marchioni: $192,775 restricted stock units and $115,300 cash incentive units; and Mr. Guthrie: $262,869Zaleski: $238,259 restricted stock units and $141,600$132,800 cash incentive units.

Page 39

The grant date fair values for the aggregate of each of the performance-based restricted stock unit and performance-based cash incentive unit awards granted in 2008 to the NEOs are as follows: Mr. Murphy: $1,024,973 restricted stock units and $552,000 cash incentive units; Mr. Thatcher: $320,984 restricted stock units and $184,500 cash incentive units; Mr. Connell: $358,715 restricted stock units and $193,200 cash incentive units; Mr. Lanza: $214,365 restricted stock units and $123,200 cash incentive units; Mr. Marchioni: $168,681 restricted stock units and $97,000 cash incentive units; and Mr. Guthrie: $326,221 restricted stock units and $175,700 cash incentive units.

The aggregate grant date fair value reported in this column assumes the following: (i) the predetermined performance goals for the restricted stock unit grants are probable of being attained; (ii) per unit values for the cash incentive unit awards of $100.00; and (iii) a 100% peer group unit multiplier for cash incentive unit awards. The maximum value assuming the highest level of performance conditions for the performance-based restricted stock units are consistent with the amounts above. Although the maximum number of performance-based cash incentive units potentially issuable is 200% of the original grant, the ultimate maximum value of the grant cannot be determined due to the fact that, as stated above, the value of each unit is adjusted based on the TSR of Selective common stock, the maximum value of which is not determinable at this time.

(3)(4) This column reflects the aggregate grant date fair value for the 2010 2009, and 20082009 option grants. There were no option grants in 2011. The aggregate grant date fair value of these grants is calculated using the Black-Scholes option valuation method. For a discussion of the weighted-average assumptions used in the valuation of these awards, see Item 8. Financial Statements and Supplementary Data, Note 16, Share-Based Payments, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2010; and Item 8. Financial Statements and Supplementary Data, Note 17, Share-Based Payments, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2009; and Item 8. Financial Statements and Supplementary Data, Note 16, Share-Based Payments, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2008.2009. Grants were made pursuant to the Omnibus Stock Plan, and such options vest one-third each year, beginning on the first anniversary of the grant date. The grants are subject to forfeiture should the grantee be terminated for cause prior to vesting. If the grantee resigns prior to vesting, any outstanding options that were vested at the time of separation from the company expire 90 days from the separation date.

(4)(5) Amounts in this column include awards to the NEOs earned in 2011 and paid in 2012, earned in 2010 and paid in 2011, and earned in 2009 and paid in 2010, and earned in 2008 and paid in 2009.2010. These awards made to Messrs. Murphy, Thatcher, Connell, Lanza, and Marchioni were granted under the Cash Incentive Plan and the awards made to Mr. Guthrie were granted under the Investment Department Compensation Program.Plan.

(5)(6) Amounts in this column reflect the actuarial increase in the present value of each NEOs pension benefits under all defined benefit pension plans of SICA, determined using the same interest rate and mortality assumptions as those used for financial statement reporting purposes. There were no changes to the benefit formulas under the defined pension benefit plans in 2010.2011. The increases in pension values reported in this column are attributable to a decrease in the discount rate used to calculate present value along with the increase of years of service of the NEOs. There were no above-market or preferential earnings on deferred compensation under SICA’s nonqualified deferred compensation program.

(6)(7) For 2010,2011, amounts in this column for each NEO reflect the following:

·
Mr. Murphy: $30,225$29,475 of company matching contributions to his Deferred Compensation Plan, $11,025 of company matching contributions to his 401(k) plan, and $3,000 for tax preparation services.
·Mr. Thatcher: $11,345 of company matching contributions to his Deferred Compensation Plan and $10,725$11,025 of company matching contributions to his 401(k) plan.
·
Mr. Thatcher:  $10,888Lanza: $9,147 of company matching contributions to his Deferred Compensation Plan, $11,025 of company matching contributions to his 401(k) plan, and $1,800 for tax preparation services.
·Mr. Marchioni: $7,840 of company matching contributions to his Deferred Compensation Plan and $10,725$11,025 of company matching contributions to his 401(k) plan.
·
Mr. Connell:  $9,750Zaleski: $7,572 of company matching contributions to his Deferred Compensation Plan and $10,725$11,025 of company matching contributions to his 401(k) plan.

Page 42
 
Mr. Lanza:  $8,482 of company matching contributions to his Deferred Compensation Plan and $10,725 of company matching contributions to his 401(k) plan.
Mr. Marchioni:  $6,338 of company matching contributions to his Deferred Compensation Plan and $10,725 of company matching contributions to his 401(k) plan.
Mr. Guthrie:  $748,333 of severance; $10,480 paid on Mr. Guthrie’s behalf to purchase disability insurance and $3,201 paid on Mr. Guthrie’s behalf to purchase life insurance, all in connection with his departure from Selective and pursuant to the terms of his employment agreement; $290 of company matching contributions to his Deferred Compensation Plan; $4,544 of company matching contributions to his 401(k) plan account; and $974 for tax preparation services.
(7)  Richard F. Connell will retire from Selective, effective April 1, 2011, as announced in a press release, dated December 2, 2010 and filed with the SEC on December 2, 2010 on a Form 8-K.
Page 40

Grants of Plan Based Awards

The following table shows the grants of plan based awards to our NEOs in 2010:


Name
Grant
Date
 
Estimated Future
Payouts under Non-
Equity Incentive Plan
Awards(1)
 
Estimated Future Payouts under Equity
Incentive Plan Awards(2)
All
Other
Option
Awards:
Number
of
Secur-
ities
Under-
lying
Options
(#)
 
Exer-
cise or
Base
Price of
Option
Awards
($/Sh)
Grant Date
Fair Value
of Cash
Incentive
Unit,
Restricted
Stock
Units, and
Option
Awards(4)
($)
Cash Incentive Unit
Awards(3)
Re-
stricted
Stock Unit
Awards
(#)
 
Thres-
hold
($)
 
Maximum
($)
Thres-
hold
(#)
Target
(#)
Max-
imum
(#)
Maximum
(#)
Gregory E.
Murphy
2/5/2010$0$1,800,0002,3534,7069,41245,4476,439$15.53$1,200,087
Dale A.
Thatcher
2/5/2010$0$712,5008531,7063,41216,4716,439$15.53$424,889
Richard F.
Connell
2/5/2010$0$787,5008031,6063,21215,5056,439$15.53$425,088
Michael H.
Lanza
2/5/2010$0$652,5007531,5063,01214,5396,439$15.53$377,841
John J.
Marchioni
2/5/2010$0$562,5008531,7063,41216,4716,439$15.53$424,889
Kerry A.
Guthrie
2/5/2010$0$850,0007531,5063,01214,5396,439$15.53$400,086
2011:

Name

Grant

Date

 

Estimated Future

Payouts under Non-

Equity Incentive Plan

Awards(1)

Estimated Future Payouts under Equity

Incentive Plan Awards(2)

Grant Date Fair

Value of Cash

Incentive Unit,

Restricted Stock

Units, and Option

Awards(4)

($)

Cash Incentive Unit

Awards(3)

Restricted

Stock Unit

Awards(#)

 

Thres-

Hold

($)

 

Maximum ($)

Threshold

(#)

Target

(#)

Maximum (#)Maximum(#)
Gregory E. Murphy2/4/2011     42,185$780,001
2/4/2011  2,6005,20010,400 $520,000
$0$1,800,000    
Dale A. Thatcher2/4/2011     15,414$261,421
2/4/2011  9501,9003,800 $190,000
$0$750,000    
Michael H. Lanza2/4/2011     13,305$225,653
2/4/2011  8201,6403,280 $164,000
$0$675,000    
John J. Marchioni2/4/2011     15,414$261,421
2/4/2011  9501,9003,800 $190,000
$0$637,500    
Ronald J. Zaleski2/4/2011     13,305$246,009
2/4/2011  8201,6403,280 $164,000
$0$622,500    

(1) Amounts represent minimum and maximum potential ACIP awards to Messrs. Murphy, Thatcher, Connell, Lanza, and Marchioni under our Cash Incentive Plan for 2010.2011. Maximum awards reflect the maximum ACIP award established by the SEBC. ACIP awards are intended to qualify as “performance-based compensation” under Section 162(m) of the Internal Revenue Code.  For Mr. Guthrie, the amount reflects the minimum and maximum award established by the SEBC under the Investment Department Compensation Program.  As a result of his departure from Selective on April 2, 2010, Mr. Guthrie is not eligible for this award. Actual payouts of the above-referenced awards are included in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table. For information regarding the ACIP, see the section of the Compensation Discussion and Analysis beginning on page 2728 entitled “Annual Cash Incentive Program.”

(2) Performance-based cash incentive unit awards are granted under the Cash Incentive Plan, and performance-based restricted stock unit awards and stock option awards are granted under the Omnibus Stock Plan. For a description of the material terms of such awards, see the section of the Compensation Discussion and Analysis beginning on page 3330 entitled, “Elements of Long-Term Compensation.”

(3) The number of performance-based cash incentive units paid can range from 0-200%, and therefore, the amount payable could be $0. The threshold selected represents the 35-44.9th percentile of the Cash Incentive Unit Peer Group; the target represents the 45-54.9th percentile of the Cash Incentive Unit Peer Group; and the maximum represents greater than or equal to the 80th percentile of the Cash Incentive Unit Peer Group.

(4) This column includes the grant date fair value of restricted stock unit awards and cash incentive unit awards with an initial value of $100 per unit, and the grant date fair value of options calculated using the Black-Scholes option valuation method.unit.

Page 43
Page 41

Outstanding Equity Awards at Fiscal Year End


The following table shows the unexercised options and unvested stock awards to our NEOs as of December 31, 2010:

2011:

 Option Awards
Stock Awards
Name
No. of

Securities

Underlying
Unexer-
cised

Unexercised
Options (#)

Exercisable
No. of

Securities

Underlying
Unexer-
cised

Unexercised
Options (#)
Unexer-
cisable

Unexercisable
Option
Exer-
cise

Exercise
Price

($/Sh)(1)
Option

Expiration

Date
No. of

Shares or

Units of

Stock

That Have

Not

Vested

(#)
(#)(2)
Market

Value of

Shares or

Units of

Stock

That Have

Not

Vested

($)
Equity

Incentive

Plan

Awards: No.

of Unearned

Shares,

Units or

Other Rights

That Have

Not Vested

Equity

Incentive Plan

Awards:

Market or

Payout Value

of Unearned

Shares, Units

or Other

Rights That

Have Not

Vested

($)(9)
Gregory E. Murphy
10,362

11,394

10,000

10,000

3,480

3,480

2,769
2,171

4,154

4,342

2,146

1,3852,172(10)

(10)4,293(11)

4,343(11)
6,439(12)

10.375

11.6175

17.395

22.025

28.74

27.44

24.07

15.35

15.53

02/05/2012

02/04/2013

02/03/2014

02/01/2015

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

46,69062,296(3)

(3)48,498(4)

43,563(5)

60,326(4)
46,964(5)

847,416
1,094,919
852,403

1,104,512

859,872

772,366

5,520(6)

4,653(7)(6)

4,706(7)

5,200(8)

477,314
394,109
536,343

397,227

540,578

524,160

Dale A. Thatcher

10,000

3,480

3,480

2,769
2,171

4,154

4,342

2,146

1,3852,172(10)

(10)4,293(11)

4,343(11)
6,439(12)

22.025

28.74

27.44

24.07

15.35

15.53

02/01/2015

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

15,60020,122(3)

(3)17,577(4)

15,917(5)

19,485(4)
17,021(5)

283,142
353,660
308,930

356,758

311,637

282,215

1,845(6)

1,503(7)(6)

1,706(7)

1,900(8)

159,537
127,304
194,433

128,311

195,968

191,520

Richard F. Connell
10,000
3,480
3,480
2,769
2,171
1,385(10)
4,343(11)
6,439(12)
22.025
28.74
27.44
24.07
15.35
15.53
02/01/2015
01/30/2016
01/30/2017
02/06/2018
01/30/2019
02/05/2020
16,340(3)
20,620(4)
16,023(5)
296,575
374,257
290,812
1,932(6)
1,591(7)
1,606(8)
167,060
134,758
183,036
Michael H. Lanza

3,480

3,480

2,769
2,171

4,154

4,342

2,146

1,3852,172(10)

(10)4,293(11)

4,343(11)
6,439(12)

28.74

27.44

24.07

15.35

15.53

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

10,41817,779(3)

(3)15,515(4)

13,740(5)

17,217(4)
15,024(5)

189,093
312,484
272,693

315,222

275,083

243,602

1,232(6)

1,328(7)(6)

1,506(7)

1,640(8)

106,531
112,482
171,639

113,371

172,994

165,312

John J. Marchioni

3,406

3,644

2,769
2,171

4,154

4,342

2,146 

1,3852,172(10)

(10)4,293(11)

4,343(11)
6,439(12)

22.025

27.44

24.07

15.35

15.53

02/01/2015

01/30/2017

02/06/2018

01/30/2019

02/05/2020

8,19815,436(3)

(3)17,577(4)

15,917(5)

14,948(4)
17,021(5)

148,795
271,308
308,930

273,685

311,637

282,215

970(6)

1,153(7)(6)

1,706(7)

1,900(8)

83,876
97,659
194,433

98,432

195,968

191,520

Kerry A. GuthrieRonald J. Zaleski(13)
2,252
5,460

8,606

5,748

10,000

3,480

3,480

4,154

6,514
6,439

4,342

2,146

2,172(10)

4,293(11)

11.6175

17.395

22.025

28.74

27.44

24.07

15.35

15.53

12/31/2011
12/31/2011
12/31/

02/04/2013

02/03/2014

02/01/2015

12/31/2015
12/31/2015
12/31/2015
12/31/2015

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

14,86017,779(3)

(3)15,515(4)

13,740(5)

18,352(4)
15,024(5)

269,709
333,081
272,693

315,222

275,083

243,602

1,7571,328(6)

1,416(7)

1,506(7)

1,640(8)

151,928
119,935
171,639

113,371

172,994

165,312

(1)The exercise price of option grants made under the Omnibus Stock Plan is the closing market price on the date of the grant. The exercise price of option grants made under previous equity plans is the average of the high and the low market price on the date of grant.

Page 42

(2) In the event of a termination of employment on or after an individual attains “Early Retirement Age,” as defined under the Retirement Income Plan, holders of performance-based restricted stock unit awards are vested in such awards subject only to the attainment of applicable performance measures. The respective dates upon which each NEO attained, or is anticipated to attain, his Early Retirement Age are as follows: Mr. Murphy, 10/27/2002; Mr. Thatcher, 12/04/4/2015; Mr. Connell, 2/4/2008; Mr. Lanza, 12/16/2016; Mr. Marchioni 09/14/2018; and Mr. Guthrie 09/09/2007.  Mr. Guthrie’s departure from Selective on April 2, 2010 occurred following attainment of his Early Retirement Age.Zaleski, 12/7/09.

(3) Reflects number of performance-based restricted stock units initially granted and related accrued DEUs on February 6, 2008, which will vest and be payable, subject to the attainment of applicable performance measures, on February 6, 2011.

(4)  Reflects number of performance-based restricted stock units initially granted and related accrued DEUs on January 30, 2009 and the related accrued DEUs, which will vest and be payable, subject to the attainment of applicable performance measures, on January 30, 2012.

(5)(4)Reflects number of performance-based restricted stock units initially granted February 5, 2010 and the related accrued DEUs, on February 5, 2010, which will vest and be payable, subject to the attainment of applicable performance measures, on February 5, 2013.

Page 44

(6)(5) Reflects number of performance-based cash incentiverestricted stock units initially granted on February 6, 2008 to the NEOs for the three-year performance period ending December 31, 2010.  In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units4, 2011 and the value of each unitrelated accrued DEUs, which will vest and be payable, subject to adjustment, based on the attainment of specified performance measures.  Early Retirement Dates for the NEOs are set forth in footnote 2.  Settlement of the 2008 cash incentive unit awards will be made as soon as practicable in the 2011 calendar year, following the determination of the attainment of the applicable performance measures.measures, on February 4, 2014.

(7)(6) Reflects number of performance-based cash incentive units initially granted on January 30, 2009 to the NEOs for the three-year performance period ending December 31, 2011. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 2009 cash incentive unit awards will be made as soon as practicable in the 2012 calendar year, following the determination of the attainment of the applicable performance measures.

(8)(7) Reflects number of performance-based cash incentive units initially granted on February 5, 2010 for the three-year performance period ending December 31, 2012. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 2010 cash incentive unit awards will be made as soon as practicable in the 2013 calendar year, following the determination of the attainment of the applicable performance measures.

(8) Reflects number of performance-based cash incentive units initially granted on February 4, 2011 to the NEOs for the three-year performance period ending December 31, 2013. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 2011 cash incentive unit awards will be made as soon as practicable in the 2014 calendar year, following the determination of the attainment of the applicable performance measures.

(9) The amounts in this column reflect: (i) an $85.37 per unit value for the January 30, 2009 cash incentive unit grant, a $114.87 per unit value for the February 5, 2010 cash incentive unit grant, and a $100.80 per unit value for February 4, 2011 cash incentive unit grant based on TSR of Selective common stock at December 31, 2011; and (ii) the target 100% unit multiplier for the number of cash incentive units granted on February 6, 2008, January 30, 2009, and February 5, 2010, and February 4, 2011, respectively, based on performance against the Cash Incentive Unit Peer Group; and (ii) a $86.47 per unit value for the February 6, 2008 grant, a $84.70 per unit value for the January 30, 2009 grant, and a $113.97 per unit value for February 5, 2010 grant based on TSR at December 31, 2010.Group. The target 100% unit multiplier is used in the calculation for the grants because performance through December 31, 20102011 is below target for the February 6, 2008 and January 30, 2009 and February 5, 2010 awards and at target for the February 5, 20104, 2011 cash incentive unit grant. The targets are identified for the February 5, 20104, 2011 grant in the Grants of Plan Based Awards table on page 41.43.

(10) These options vested on February 6, 2011.January 30, 2012.

(11) These options vested, or are scheduled to vest, as follows: 2,1712,146 options on January 30, 2011February 5, 2012 and 2,1722,147 options on January 30, 2012.February 5, 2013. Vesting may be accelerated for an individual upon his death, disability, or retirement on or after attaining Early Retirement Age, or in accordance with such individual’sNEO’s employment agreement as discussed beginning on page 4748.

(12)  These options vested, or are scheduled to vest, as follows:  2,146 options on February 5, 2011; 2,146 options on February 5, 2012; and 2,147 options on February 5, 2013.  Vesting may be accelerated for an individual upon his death, disability, or retirement on or after attaining Early Retirement Age, or in accordance with such individual’s employment agreement as discussed beginning on page 47.
(13)  Because Mr. Guthrie’s termination from the Company occurred after he reached Early Retirement Age, upon his termination all of his options were immediately vested.
Page 43

Option Exercises and Stock Vested

The following table shows the option exercises and stock vesting of grants of plan based awards by our NEOs in 2010:


 Option AwardsStock Awards
Name
Number of
Shares Acquired
on Exercise
(#)
 
Value Realized
on Exercise
($)
Number of
Shares Acquired
on Vesting(1)
(#)
Value Realized
on Vesting
($)(2)
Gregory E. Murphy21,06273,5594,438137,889
Dale A. Thatcher0017,604295,359
Richard F. Connell001,43844,679
Michael H. Lanza0012,382207,742
John J. Marchioni005,63594,552
Kerry A. Guthrie32,248150,0601,43844,679
2011:

 Option AwardsStock Awards
Name

Number of

Shares Acquired

on Exercise

(#)

Value Realized

on Exercise

($)

Number of

Shares Acquired

on Vesting

(#)(1)

Value Realized

on Vesting

($)(2)

Gregory E. Murphy10,36261,70649,4501,101,948
Dale A. Thatcher0016,523368,215
Michael H. Lanza0011,034245,901
John J. Marchioni008,683193,520
Ronald J. Zaleski9,63859,47113,388298,345

(1)Amounts in this column include shares of performance-based restricted stock units that vested in 20102011 as well as performance-based cash incentive units paid in 2010.2011. The amounts reflected in the table attributable to shares of performance-based restricted stock units are as follows: Mr. Murphy, 46,690; Mr. Thatcher, 16,128;15,600; Mr. Lanza, 11,344;10,418; Mr. Marchioni, 8,198; and Mr. Marchioni, 5,162.Zaleski, 12,640. The amounts reflected in the table attributable to performance-based cash incentive units are as follows: Mr. Murphy, 4,438;2,760; Mr. Thatcher, 1,476; Mr. Connell, 1,438;923; Mr. Lanza, 1,038;616; Mr. Marchioni, 473;485; and Mr. Guthrie, 1,438.Zaleski, 748.

(2)Amounts in this column include the value of shares of performance-based restricted stock units that vested in 20102011 as well as the amount paid for performance-based cash incentive units in 2010.2011. The amounts reflected in the table attributable to shares of performance-based restricted stock units are as follows: Mr. Murphy, $863,291; Mr. Thatcher, $249,500;$288,446; Mr. Lanza, $175,492;$192,635; Mr. Marchioni, $151,582; and Mr. Marchioni, $79,856.Zaleski, $233,709. The amounts reflected in the table attributable to performance-based cash incentive units are as follows: Mr. Murphy, $137,889;$238,657; Mr. Thatcher, $45,859; Mr. Connell, $44,679;$79,769; Mr. Lanza, $32,251;$53,266; Mr. Marchioni, $14,696;$41,938; and Mr. Guthrie, $44,679.Zaleski, $64,636.

Page 45

Pension Benefits

SICA maintains a tax qualified non-contributory defined benefit pension plan, the Retirement Income Plan. Most SICA employees, including the NEOs and certain former employees whose employment commenced on or before December 31, 2005, are eligible to receive benefits under the Retirement Income Plan. SICA also maintains the unfunded Selective Insurance Supplemental Pension Plan (“SERP”), as permitted under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), to provide payments to certain executives and other participants in the Retirement Income Plan equal to the difference between: (i) the benefit payment to a participant under the Retirement Income Plan calculated without regard to ERISA and Internal Revenue Code limitations on annual amounts payable under the Retirement Income Plan; and (ii) the benefit payable to the participant pursuant to such limitations.


The Retirement Income Plan was amended as of July 1, 2002 to provide for different calculations based on age and company service as of that date. Monthly benefits payable at normal retirement age under the Retirement Income Plan and SERP are computed as follows. Defined terms used in this section, but not defined in this Proxy Statement, have the meanings given to them in the Retirement Income Plan.


1.If a participant: (i) attained age 50 and completed five years of vesting service on or before July 1, 2002, or (ii) completed at least 25 years of vesting service on or before July 1, 2002, a participant’s benefit is equal to 2% of Average Monthly Compensation, minus 1 3/7% of Primary Social Security Benefits multiplied by years of Benefit Service (up to 35 years), reduced by the annuity contract issued by the AXA Equitable Life Insurance Company (“Equitable”) purchased under a prior terminated defined benefit pension plan.

2.If a participant: (i) completed at least five years of Vesting Service; and (ii) the sum of a participant’s age and Vesting Service is 55 or more, a participant’s benefit is equal to the sum of: (a) 2% of Average Monthly Compensation, less 1 3/7% of Primary Social Security benefit multiplied by the number of years of Benefit Service through June 30, 2002 (up to 35 years) reduced by the monthly amount, if any, of retirement annuity payable under the group annuity contract issued by Equitable that was purchased under a prior terminated defined benefit pension plan, based on Benefit Service as of June 30, 2002, but including compensation earned after such date; and (b) 1.2% of Average Monthly Compensation multiplied by the number of years of Benefit Service after June 30, 2002.
Page 44

contract issued by Equitable that was purchased under a prior terminated defined benefit pension plan, based on Benefit Service as of June 30, 2002, but including compensation earned after such date; and (b) 1.2% of Average Monthly Compensation multiplied by the number of years of Benefit Service after June 30, 2002.

3.If a participant first became eligible for the plan before July 1, 2002, but did not qualify for either 1 or 2 above, the participant’s benefit is equal to the greater of: (i) the benefit accrued as of June 30, 2002 equal to 2% of Average Monthly Compensation less 1 3/7% of Primary Social Security Benefit multiplied by years of Benefit Service reduced by the monthly amount, if any of retirement annuity payable under the group annuity contract issued by Equitable that was purchased under a prior terminated defined benefit pension plan, based on Benefit Service as of June 30, 2002, but including compensation earned after such date for purposes of determining the participant’s Average Monthly compensation; and (ii) 1.2% of Average Monthly Compensation multiplied by years of Benefit Service.

4.If a participant first became a participant in the plan after July 1, 2002, the benefit is equal to 1.2% of Average Monthly Compensation multiplied by years of Benefit Service.

The earliest retirement age is 55 with 10 years of service or the attainment of 70 points (age plus years of service). If a participant chooses to begin receiving benefits before his or her 65th birthday, the amount of the monthly benefit will be reduced as follows:


·
By 1/180th for each complete calendar month for the first 60 months by which the first early retirement benefit payment precedes the attainment of Normal Retirement Age (age 65);
·
By 1/360th for each complete calendar month for the next 60 months by which the first early retirement benefit payments precede Normal Retirement Age; and

Page 46
 

·
By 40% plus 1/600th per month for each month prior to age 55.

At retirement, participants receive monthly pension payments. There are four optional forms of payments that can be chosen as alternatives to the normal form of payment, which for a married participant is an automatic 50% joint and surviving spouse annuity, and for an unmarried participant is a single life annuity.


The following table shows information regarding the pension benefits of our NEOs:

Name
Early
Retirement
Eligible
Plan Name
Number of
Years Credited
Service
(#)(1)
Present Value of
Accumulated
Benefit
($)(2)
Payments
During Last
Fiscal Year
($)
Gregory E. MurphyYesRetirement Income Plan29.58770,4700
  SERP29.582,355,1660
Dale A. ThatcherNoRetirement Income Plan9.67130,7070
  SERP9.67112,7350
Richard F. ConnellYesRetirement Income Plan9.33290,3200
  SERP9.33243,1630
Michael H. LanzaNoRetirement Income Plan5.4271,6110
  SERP5.4250,9550
John J. MarchioniNoRetirement Income Plan12.00104,8630
  SERP12.0033,7400
Kerry A. Guthrie(3)
YesRetirement Income Plan21.25463,1310
  SERP21.25352,8730

Name

Early

Retirement

Eligible

Plan Name

Number of

Years Credited

Service

(#)(1)

Present Value of

Accumulated

Benefit

($)(2)

Payments

During Last

Fiscal Year

($)

Gregory E. MurphyYesRetirement Income Plan30.58877,3310
  SERP30.582,729,4310
Dale A. ThatcherNoRetirement Income Plan10.67169,8740
  SERP10.67162,0460
Michael H. LanzaNoRetirement Income Plan6.42100,0460
  SERP6.4278,1630
John J. MarchioniNoRetirement Income Plan13.00139,5790
  SERP13.0064,3310
Ronald J. ZaleskiYesRetirement Income Plan11.25249,5310
  SERP11.25165,3910

(1) The Retirement Income Plan imposes a one-year waiting period for plan participation, which year is not included in years of credited service.

(2) Present value as of December 31, 20102011 is calculated on the basis of Normal Retirement Age of 65. A 5.55%5.16% discount rate is applied and the 20112012 Static Mortality Table is used to calculate the values indicated.

(3)  In connection with Mr. Guthrie’s departure from Selective For further discussion, see Item 8. Financial Statements and Supplementary Data, Note 16(c), Retirement Plans, in Selective’s Annual Report on April 2, 2010, his information in this table is as of such date.Form 10-K for the year ended December 31, 2011.

Page 45

Nonqualified Deferred Compensation

The Deferred Compensation Plan allows participants to defer receipt of up to 50% of base salary and up to 100%90% of their ACIP payments. Participant accounts are credited with a notional rate of return (positive or negative) based on the performance of investment options selected by the participant from a menu of investment options. Participants can elect to schedule in-service withdrawals or withdrawals at separation of service.


SICA makes matching contributions to a participant’s Deferred Compensation Plan account to supplement matching contributions under the Retirement Savings Plan. For 2010,2011, such matching contributions consisted of 65%100% of up to 7%the first 3% of base salary and 50% of the next 3% of base salary deferred to the Retirement Savings Plan and the Deferred Compensation Plan, minus any matching contribution made to a participant’s Retirement Savings Plan account. For 2011, such match will consist of 100% of the first 3% of a participant’s base salary, plus 50% of the participant’s next 3% of base salary, minus any matching contribution made to a participant’s Retirement Savings Plan.


In addition, effective January 1, 2010, the Deferred Compensation Plan was amended for participants ineligible to participate in the Retirement Income Plan to provide a non-elective contribution to the extent not made to a participant’s Retirement Savings Plan account due to the limitations under the Internal Revenue Code and the Retirement Savings Plan. The non-elective contribution is equal to 4% of base salary, minus any non-elective contribution made to the Retirement Savings Plan. None of the NEOs are eligible for this non-elective contribution.

Page 47

The following table shows information regarding nonqualified deferred compensation of our NEOs:

Name
Executive
Contributions
in 2010
($)(1)
Company
Contributions in
2010
($)(2)
Aggregate
Earnings in 2010
($)(3)
Aggregate
Withdrawals/
Distributions
($)
 
Aggregate Balance
at December 31,
2010
($)(4)
Gregory E. Murphy54,00030,225101,8670988,134
Dale A. Thatcher47,50010,88842,4770382,858
Richard F. Connell18,0009,750108,15001,405,060
Michael H. Lanza13,0508,4828,376069,045
John J. Marchioni18,7506,3888,970089,178
Kerry A. Guthrie43,87529064,565182,239542,239

NameExecutive
Contributions
 in 2011
($)(1)
Company
Contributions in
2011
($)(2)
Aggregate 
Earnings in 2011
($)(3)
Aggregate
Withdrawals/
Distributions
($)
Aggregate Balance
at December 31,
2011
($)(4)
Gregory E. Murphy45,00029,475(9,013)01,053,596
Dale A. Thatcher49,71211,4756,2410450,286
Michael H. Lanza13,4489,225(6,089)085,629
John J. Marchioni20,9628,100(876)0117,363
Ronald J. Zaleski97,3277,650(62,937)02,013,520

(1) Amounts in this column are attributable to 20102011 salary deferred by Messrs. Murphy, Thatcher, Connell,Lanza, and Marchioni, and Lanza and are included in the Salary column of the Summary Compensation Table. Of the amount in this column for Mr. Guthrie, $6,375Zaleski, $41,327 is attributable to 20102011 salary deferred, which is included in the Salary column of the Summary Compensation Table, and $37,500$56,000 is attributable to the deferral of a portion of his Investment Department Compensation Program award,ACIP and discretionary cash bonus, which is included in the amount reported for 20102011 in the Non-Equity Incentive Plan Compensation columnand Bonus columns of the Summary Compensation Table.

(2) All amounts in this column are included in the All Other Compensation column of the Summary Compensation Table.

(3)Amounts in this column are not included in the Summary Compensation Table because such earnings are not above market earnings.

(4)Amounts in this column include the following aggregate contributions of the NEOs and SICA to the Deferred Compensation Plan in 2011, which amounts are included in the Summary Compensation Table:

For 2008:  Mr. Murphy, $78,375; Mr. Thatcher, $57,695; Mr. Connell, $222,547; Mr. Lanza, $0; Mr. Marchioni $16,165; and Mr. Guthrie $156,668.
·
For 2009: Mr. Murphy, $87,877; Mr. Thatcher, $61,046; Mr. Connell, $23,132; Mr. Lanza, $22,361; Mr. Marchioni, $25,730; and Mr. Guthrie $95,814.Zaleski, $141,538.

·
For 2010: Mr. Murphy, $84,225; Mr. Thatcher, $58,388; Mr. Connell, $27,750; Mr. Lanza, $21,532; Mr. Marchioni, $25,138; and Mr. Guthrie $44,165.Zaleski, $105,600.
Page 46

·For 2011: Mr. Murphy, $74,475; Mr. Thatcher, $61,187; Mr. Lanza, $22,673; Mr. Marchioni, $29,062; and Mr. Zaleski, $104,977.

Employment Agreements and Potential Payments upon Termination or Change of Control


SICA entered into amended employment agreements (collectively, the “Employment Agreements”) with the NEOs, as of December 23, 2008. The following table summarizes the principal provisions of the Employment Agreements.

Term
Continuation of the prior agreements’ initial three-year term, automatically renewed for additional one-year periods unless terminated by either party with written notice.(1)
Compensation
Base salary.(2)
BenefitsEligible to participate in incentive compensation plan, stock plan, 401(k) plan, defined benefit pension plan and any other stock option, stock appreciation right, stock bonus, pension, group insurance, retirement, profit sharing, medical, disability, accident, life insurance, relocation plan or policy, or any other plan, program, policy or arrangement of Selective or SICA intended to benefit SICA’s employees generally.
Vacation and ReimbursementsVacation time and reimbursements for ordinary travel and entertainment expenses in accordance with SICA’s policies.
PerquisitesSuitable offices, secretarial and other services, and other perquisites to which other executives of SICA are generally entitled.

Page 48

Severance and Benefits on Termination without Change in Control

·For Cause or Resignation by NEO other than for Good Reason: Salary and benefits accrued through termination date.

·Death or Disability: Multiple(3) of: (i) NEOs salary; plus (ii) average of three most recent annual cash incentive payments; provided that any such severance payments be reduced by life or disability insurance payments under policies with respect to which SICA paid premiums, paid in 12 equal installments.

·Without Cause by SICA, Relocation of Office over 50 Miles (without NEOs consent), Resignation for Good Reason by NEOCEO:

o     Multiple(3) of: (i) NEOs salary; plus (ii) average of three most recent annual cash incentive payments paid in 12 equal installments.

o     Medical, dental, vision, disability, and life insurance coverage in effect for NEO and dependents until the earlier of specified period of months(4) following termination or commencement of equivalent benefits from a new employer.

·Stock Awards: Except for termination for Cause or resignation by the NEO other than for Good Reason,relocation of office over 50 miles (without NEOs consent), immediate vesting and possible extended exercise period, as applicable, for any previously granted stock options, stock appreciation rights, cash incentive units, restricted stock, restricted stock units, and stock bonuses. Such immediate vesting and possible extended exercise periods shall also apply to a resignation by the CEO for Good Reason

Page 47

Severance and Benefits on Termination after Change in Control

For termination without Cause or by NEO withresignation for Good Reason by (A) CEO at any time or (B) other NEO within two years following a Change in Control (as defined in the Employment Agreement), NEO is entitled to:

·Severance payment equal to multiple(5) of the greater of: (i) NEOs salary plus target annual cash incentive payment; or (ii) NEOs salary plus the average of NEOs annual cash incentive payments for the three calendar years prior to the calendar year in which the termination occurs, paid in lump sum.

·Medical, dental, vision, disability, and life insurance coverage in effect for NEO and dependents until the earlier of period of months(6) following termination or commencement of equivalent benefits from a new employer.

·Stock awards, same as above, except that the initial number of cash incentive units is multiplied by 150%.

·Tax gross-up payment, if necessary, to offset any excise tax imposed on NEO for such payments or benefits.

Release;

Confidentiality and

Non-Solicitation

·Receipt of severance payments and benefits conditioned upon:

o     Entry into release of claims; and

o     No disclosure of confidential or proprietary information or solicitation of employees to leave Selective or its subsidiaries for a period of two years following the termination of the Employment Agreement.

(1) The Employment Agreements automatically renewed for additional one-year periods on April 25, 20102011 for Mr. Murphy, on July 26, 20102011 for Mr. Lanza, and on July 31, 20102011 for Messrs. Connell, Thatcher, Marchioni, and Marchioni.Zaleski.

(2) As of January 31, 2011,February 27, 2012, the annual base salaries for the NEOs were as follows: Mr. Murphy, $900,000; Mr. Thatcher, $475,000; Mr. Connell, $450,000;$515,000; Mr. Lanza, $435,000;$465,000; Mr. Marchioni, $475,000; and Mr. Marchioni, $375,000.Zaleski, $425,000.

(3) For Mr. Murphy the multiple is 2; for Mr. Connell the multiple is 1.75;2 and for Messrs. Thatcher, Lanza, Marchioni, and MarchioniZaleski the multiple is 1.5.

(4) For Mr. Murphy the period is 24 months; for Mr. Connell the period is 21 months;months and for Messrs. Thatcher, Lanza, Marchioni, and MarchioniZaleski the period is 18 months.

Page 49

(5) For Mr. Murphy the multiple is 2.99; for Mr. Connell the multiple is 2.5;2.99 and for Messrs. Thatcher, Lanza, Marchioni, and MarchioniZaleski the multiple is 2.

(6) For Mr. Murphy the period is 36 months; and for Messrs. Connell, Thatcher, Lanza, Marchioni, and MarchioniZaleski the period is 24 months.


The following table shows information regarding payments and benefits to which our NEOs would be entitled under the scenarios shown as of December 31, 2010 and the payment made to Mr. Guthrie when he left Selective on April 2, 2010:


Name
Resignation(1)
or Termination
For Cause
($)
Retirement(2)
($)
Death or
Disability
($)(3)
Termination without
Cause or Resignation
with Good Reason
($)(4)
Change in
Control
($)(5)
Gregory E. Murphy-      4,231,5357,331,5357,349,20915,993,319
Dale A. Thatcher-1,456,0362,589,1862,602,4413,471,847
Richard F. Connell-1,475,5282,769,2542,770,0945,342,435
Michael H. Lanza-1,193,9522,168,2022,186,5874,222,595
John J. Marchioni-1,134,0312,004,6842,021,6113,921,098
Kerry A. Guthrie(6)
---2,469,426-
2011:

NameResignation(1)
or Termination
For Cause ($)
Retirement
($)(2)
Death or
Disability
($)(3)
Termination without
Cause or Resignation
with Good Reason ($)(4)
Change in Control
($)(5)
Gregory E. Murphy-4,213,3297,113,3297,132,23316,208,118
Dale A. Thatcher-1,481,0242,651,6742,665,8514,908,973
Michael H. Lanza-1,300,1982,296,9482,316,0214,475,787
John J. Marchioni-1,368,0712,388,7212,407,3444,602,171
Ronald J. Zaleski-1,300,1982,243,9482,261,5344,267,583

(1) Other than a resignation for Good Reason.

(2) This column includes the value of unvested performance-based restricted stock units granted under the Omnibus Stock Plan and any related accrued DEUs. These awards would normally vest upon: (i) retirement or continuation in service through the end of the applicable performance period; and (ii) the achievement of the specified performance goals applicable to each such award, and be payable following the end of the applicable three-year performance period. Also included in this column is the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs. The value of such awards is calculated using: (i) the target 100% unit multiplier for the number of cash incentive units granted; and (ii) the per unit value at December 31, 2010.2011. Under the Cash Incentive Plan, participants’ awards, including the NEOs’ awards, would fully vest upon retirement or continuation in

Page 48

service through the end of the payment date and be payable following the end of the applicable three-year performance period. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2010.2011. The value of such awards is calculated using the difference of the Fair Market Valueclosing selling price of Selective common stock as of December 31, 20102011 and the stock option’s exercise price.

(3) This column includes the value of unvested performance-based restricted stock units granted under the Omnibus Stock Plan and any related accrued DEUs. In the event of total disability, these awards would normally vest for all participants, including the NEOs, upon the achievement of the specified performance goals applicable to each such award, and be payable following the end of the applicable three-year performance period. In the event of death, the awards are immediately vested and payable for all participants, including the NEOs. Also included in this column is the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs. The value of such awards is calculated using: (i) the target 100% unit multiplier for the number of cash incentive units granted; and (ii) the per unit value at December 31, 2010.2011. Under the Cash Incentive Plan, participants’ awards, in the event of total disability, including the NEOs’ awards, would fully vest and be payable following the end of the applicable three-year performance period. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2010.2011. The value of such awards is calculated using the difference of the Fair Market Valueclosing selling price of Selective common stock as of December 31, 20102011 and the stock option’s exercise price. This column also includes the severance payment provided for in each NEO’s Employment Agreement. Payments in this column will be reduced by life or disability insurance payments under policies with respect to which SICA paid premiums.

(4) This column includes the value of unvested performance-based restricted stock units granted under the Omnibus Stock Plan and any related accrued DEUs. These awards would normally vest upon: (i) a termination without Cause or Resignation for Good Reason; and (ii) the achievement of the specified performance goals applicable to each such award, and be payable following the end of the applicable three-year performance period. Also included in this column is the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs. The value is calculated using: (i) the target 100% unit multiplier for the number of cash incentive units granted; and (ii) the per unit value at December 31, 2010.2011. The awards would fully vest and be payable following the end of the applicable three-year performance period. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2010.2011. The value of such awards is calculated using the difference of the Fair Market Valueclosing selling price of Selective common stock as of December 31, 20102011 and the stock option’s exercise price. Also included in this column are the severance payment and the value of medical, dental, vision, disability, and life insurance coverage, all as provided for in each NEOs Employment Agreement.

(5) This column includes the value of unvested performance-based restricted stock units granted under the Omnibus Stock Plan and any related accrued DEUs, which would immediately vest and be payable for all participants upon a change in control, including the NEOs. This column also includes the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs, all of which would vest upon a change in control for any participant, including the NEOs, holding such awards under such plans. The value of such awards is calculated using: (i) a 150% per unit multiplier; and (ii) the per unit value at December 31, 2010.2011. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2010.2011. The value of such awards is calculated using the difference of the Fair Market Valueclosing selling price of Selective common stock as of December 31, 20102011 and the stock option’s exercise price. ThisAlso included in this column also includesare the severance payment and the value of medical, dental, vision, disability, and life insurance coverage, all as provided for in each NEOs Employment Agreement. This column also includes the value of any tax gross-up payment necessary to offset any excise tax imposed for the payment and benefits disclosed in this column.

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(6)  In connection with Mr. Guthrie’s departure from Selective on April 2, 2010, the information in this table reflects the actual payment Mr. Guthrie received in accordance with his employment agreement.  His payment included:  (i) $1,122,500, which represents 1.5 times Mr. Guthrie’s base salary and the average of his annual cash incentive payments for the three calendar years prior to his termination; (ii) $13,681, which represents the cost to the company of disability and life insurance purchased on Mr. Guthrie’s behalf; (iii) $875,484, which represents the value of performance-based restricted stock units granted under the Omnibus Stock Plan and related accrued DEUs as of December 31, 2010, which are fully vested, but not yet paid; (iv) $443,502, which represents the value of performance-based cash incentive units awarded under the Cash Incentive Plan as of December 31, 2010, which are fully vested, but not yet paid; and (v) $14,259, which represents the intrinsic value of any unvested stock options as of April 1, 2010.  The value of such awards is calculated using the difference of the Fair Market Value as of April 1, 2010 and the stock option’s exercise price.  Mr. Guthrie was retirement eligible at the time of his termination and would have been entitled to:  (i) the performance-based restricted stock units granted under the Omnibus Stock Plan and related accrued DEUs; (ii) the performance-based cash incentive units awarded under the Cash Incentive Plan; and (iii) the immediate vesting of any unvested stock options even if he had not entered into his employment agreement with SICA.
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DIRECTOR COMPENSATION

The following table shows compensation earned or paid to our non-employee directors during 20102011 (employee directors do not receive compensation for serving on the Board).

Name
Fees Earned or
Paid in Cash
($)
Stock Awards
($)(1)
Option Awards
($)(2)
Total
($)
Paul D. Bauer31,50082,52232,502146,524
W. Marston Becker21,00082,52232,502136,024
A. David Brown54,00057,53632,502144,038
John C. Burville35,50062,52332,502130,525
Joan M. Lamm-Tennant8,00082,52232,502123,024
S. Griffin McClellan III35,50057,53632,502125,538
Michael J. Morrissey38,00057,53632,502128,038
Cynthia S. Nicholson15,50082,52232,502130,524
Ronald L. O’Kelley28,00067,52732,502128,029
William M. Rue13,50082,52232,502128,524
J. Brian Thebault29,00082,52232,502144,024
:

Name

Fees Earned or
Paid in Cash

($)

Stock Awards

($)(1)

Total

($)

Paul D. Bauer82,50065,003147,503
W. Marston Becker19,640019,640
A. David Brown84,50065,003149,503
John C. Burville67,00065,003132,003
Joan M. Lamm-Tennant54,00065,003119,003
S. Griffin McClellan III68,00065,003133,003
Michael J. Morrissey74,00065,003139,003
Cynthia S. Nicholson70,00065,003135,003
Ronald L. O’Kelley79,06965,003144,072
William M. Rue63,50065,003128,503
J. Brian Thebault80,00065,003145,003

(1) This column reflects the aggregate grant date fair value for the 20102011 grants of restricted stock units to directors, based on a grant date fair value of $16.71, and the portion of each director’s Annual Retainer Fee, as set forth below, paid in stock.  For 2010, at least 50% of a director’s Annual Retainer Fee was required to be paid in Selective common stock.

(2)  This column reflects the aggregate grant date fair value for the 2010 option grants to directors using the Black-Scholes option valuation method and based on a grant date fair value of $4.09.$17.64. The aggregate number of options outstanding at December 31, 20102011 for each director was as follows: Mr. Bauer, 62,109; Ms. Lamm-Tennant and Messrs. BauerBrown, Rue, and Thebault, and Ms. Lamm-Tennant: 68,109;56,109; Mr. McClellan, 50,109; Mr. O’Kelley, 44,109; Messrs. Becker and Burville:Burville, 38,109; Mr. McClellan: 50,109; Mr. O’Kelley: 44,109; Mr. Morrissey: 22,565;Morrissey, 14,065; and Ms. Nicholson: 7,953; and Messrs. Rue and Brown: 62,109.Nicholson, 7,953.

The following table summarizes the types and amounts of compensation paid to our non-employee directors in 2010:

2011:

Type of CompensationAmount
Annual Retainer Fee$50,000
Grant Date Fair Value of Annual Equity Award$32,500
Black-Scholes Value of Annual Option Grant$32,50265,003
Board Meeting Attendance$0

Committee Attendance Fee


In person

By telephone


$1,500

$1,000

Annual Chairperson Fee

Audit Committee

Corporate Governance and Nominating Committee

Finance Committee

Salary and Employee Benefits Committee

$15,000

$7,500

$7,500

$12,500

Lead Director Fee$15,000
ExpensesReasonable

As the Director Compensation table shows, in 20102011 the non-employee directors received compensation in the forms of restricted stock units stock options, and cash for their director service. The SEBC reviews and approves the compensation for non-employee directors, including the Annual Retainer Fee. For 2011, the SEBC determined that theThe Annual Retainer Fee would bewas paid in cash in 2011 to make the payment allocation of Selective’s director compensation program more consistent with market practice and help Selective meet the burn rate commitment that it made in its 2010 Proxy Statement.

The Annual Retainer Fee is paid in equal quarterly installments.  The portion of the Annual Retainer Fee that was paid in shares of Selective common stock in 2010 was valued basedinstallments on Fair Market Value on the payment date, which was the first business day of January, April, July, and October.  The number of shares of common stock issued in each quarterly installment equals:
The amount of Annual Retainer Fee to be paid in stock x .25
The Fair Market Value of Selective common stock on the payment date.
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For governance and administrative purposes, effective January 2011, the SEBC changed the payment date of the Annual Retainer to be the date in each calendar quarter that is the second business day following the release of Selective’s financial results for the previous quarter or year, as applicable.
In 2010, under the director compensation program, each non-employee director received restricted stock units of Selective common stock having a $32,500 fair value on the date of grant and options on shares having a $32,502 Black-Scholes value on the date of grant.  The restricted stock units and stock options were granted pursuant to the terms of the Omnibus Stock Plan.  

For 2011, the SEBC has determined that the annual equity grant under Selective’s director compensation program will bewas made entirely in restricted stock units granted under the Omnibus Stock Plan to make the compensation program more consistent with market practice. Committee Attendance Fees and Annual Chairperson Fees were paid in cash pursuant to the table above.

Pursuant to

Under the Selective Insurance Group, Inc. Non-Employee Directors’ Deferred Compensation Plan, as amended, non-employee directors may elect by December 20 to defer their receipt of director compensation to be earned in the following year to a specified future year, the attainment of age 70, or separation from service as a director.

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COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

No member of the Salary and Employee Benefits Committee: (i) was a Selective officer or employee in 2010;2011; (ii) is a former Selective officer; or (iii) entered into any transaction in 20102011 requiring disclosure under the section entitled “Transactions with Related Persons.”

No Selective executive officer served as a member of the compensation committee of another entity, or as a director of another entity, one of whose executive officers served on the Salary and Employee Benefits Committee or as a director of Selective.


COMPENSATION COMMITTEE REPORT

The Salary and Employee Benefits Committee establishes general executive compensation policies and establishes the salaries and bonuses of Selective’s executive officers, including the Chief Executive Officer.  The Board of Directors did not modify any action or recommendation made by the Salary and Employee Benefits Committee with respect to executive compensation in 2010. The Salary and Employee Benefits Committee: (i) has reviewed and discussed the Compensation Discussion and Analysis with management; and (ii) based on this review and discussion recommended to the Board of Directors, and the Board approved, the inclusion of the Compensation Discussion and Analysis in Selective’s Annual Report on Form 10-K for the year ended December 31, 20102011 and this Proxy Statement.


Submitted by the Salary and Employee Benefits Committee of Selective’s Board of Directors,


 J. Brian Thebault, Chairperson
 Paul D. Bauer
 A. David Brown
 John C. Burville
 Cynthia S. Nicholson

The Compensation Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other Selective filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that Selective specifically incorporates the Compensation Committee Report by reference therein.

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INFORMATION ABOUT PROPOSAL 2

As required under the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the “Dodd-Frank Act”), our Board of Directors is providing Selective’s stockholders the opportunity to vote to approve, on an advisory (non-binding) basis, the compensation of our named executive officers disclosed pursuant to the compensation disclosure rules of the SEC (also referred to as “say-on-pay”). Although the vote is non-binding, the Board and the SEBC value the opinions of the stockholders and will consider the outcome of this vote when making future compensation decisions for named executive officers.

In 2011, our stockholders overwhelmingly supported our compensation decisions with over 93% of votes cast voting in favor of our say-on-pay proposal. The Board has determined to provide our stockholders with that opportunity on an annual basis.

As discussed in the Compensation Discussion and Analysis section of this Proxy Statement, our compensation philosophy is designed to seek to attract and retain talented and qualified executives by paying compensation that is generally targeted at the 50th percentile or greater of total compensation paid by comparable companies in the property and casualty insurance industry. Our compensation programs are designed to motivate executives to achieve our corporate objectives and increase stockholder value in both the short and long term. Accordingly, we tie our annual incentive awards to pre-determined strategic and financial business objectives and individual objectives, and we align our long-term compensation to the generation of long-term stockholder value.

Stockholders are urged to read this Proxy Statement’s Compensation Discussion and Analysis section, which discusses how our compensation policies and procedures implement our compensation philosophy. The SEBC and the Board of Directors believe that these policies and procedures are effective in implementing our compensation philosophy and achieving our goals. The following resolution is being submitted to stockholders for approval at the Annual Meeting pursuant to Section 14A of the Exchange Act:

“RESOLVED, that the stockholders of Selective Insurance Group, Inc. (“Selective”) approve, on an advisory basis, the compensation of Selective’s named executive officers as such compensation is disclosed in this Proxy Statement pursuant to Item 402 of Regulation S-K or any successor thereto.”

If a majority of stockholders vote against this proposal, neither the Board nor the SEBC will be required to take any specific action, because this vote is non-binding and advisory. Nevertheless, consistent with our record of stockholder responsiveness, the SEBC will consider our stockholders’ concerns and take them into account in future determinations concerning our executive compensation programs. The Board of Directors therefore recommends that you indicate your support for the compensation of our named executive officers as outlined in the above resolution.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE ADVISORY RESOLUTION APPROVING THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS AS DISCLOSED IN THIS PROXY STATEMENT.

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INFORMATION ABOUT PROPOSAL 3


Pursuant to the Dodd-Frank Act, Selective is also providing its stockholders with the opportunity to cast an advisory (non-binding) vote regarding the frequency of submission to stockholders of a “say-on-pay” advisory vote such as Proposal 2 in our Proxy Statement.  Under the proposed regulations issued by the SEC, stockholders also have the option to abstain from voting on this matter.  Assuming a quorum is present, the selection that receives the most votes cast on Proposal 3 at the Annual Meeting in person or by proxy will be deemed the stockholders’ selection.  By voting on this Proposal 3, stockholders may indicate whether they would prefer an advisory vote on named executive officer compensation every one, two, or three years.
“RESOLVED, that a non-binding advisory vote to approve the compensation of Selective’s named executive officers, as disclosed pursuant to the Securities and Exchange Commission’s compensation disclosure rules (which disclosure shall include the Compensation Discussion and Analysis, the Summary Compensation Table, and any other related material), shall be held at an annual meeting of stockholders:
·every year;
·every two years; or
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·every three years.”
The Board of Directors believes that an annual advisory vote on executive compensation is preferred.  An annual advisory vote will give stockholders a regular opportunity to communicate their views on our executive compensation philosophy, policies and practices as disclosed in the proxy statement every year.  The Board of Directors also believes that many of its stockholders prefer to cast an advisory vote on executive compensation every year and seeks to be responsive to these stockholders.  We understand that our stockholders may have different views as to what is the best approach for Selective.

The option of every one year, two years, or three years that receives the highest number of votes cast by stockholders will be the frequency for the advisory vote on executive compensation that has been selected by the stockholders.  This is an advisory vote and not binding on Selective or its Board in any way.  The Board may therefore decide that it is in the best interests of our stockholders to hold an advisory vote on executive compensation more or less frequently than the option approved by our stockholders.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” AN ADVISORY VOTE ON EXECUTIVE COMPENSATION EVERY YEAR.

Ratification of Appointment of


Independent Registered Public Accounting Firm

The Audit Committee has appointed KPMG LLP to act as Selective’s independent registered public accounting firm for the fiscal year ending December 31, 2011.2012. The Board of Directors has approved the appointment and has directed that such appointment be submitted to Selective’s stockholders for ratification at the Annual Meeting.

Stockholder ratification of the appointment of KPMG LLP as Selective’s independent registered public accounting firm is not required. The Board of Directors, however, is submitting the appointment to the stockholders for ratification as a matter of good corporate practice. If the stockholders do not ratify the appointment, the Audit Committee and the Board of Directors will reconsider whether to retain KPMG LLP or another firm. Even if the appointment is ratified, the Board of Directors, in its discretion, may direct the appointment of a different auditing firm at any time during the 20112012 fiscal year if the Board determines that such a change would be in the best interests of Selective and its stockholders.

Representatives of KPMG LLP are expected to be present at the Annual Meeting, will have an opportunity to make a statement if they so desire and will be available to respond to appropriate questions. In 2010,2011, Selective paid KPMG LLP $1,262,750$1,313,000 for audit and audit-related services and $78,200$85,000 for non-audit services provided by KPMG LLP to Selective in 2010.

2011.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2011.

2012.

FEES OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

KPMG LLP, Selective’s independent registered public accounting firm, provided services in the following categories and amounts in 20102011 and 2009:

Category20102009
Audit Fees$1,172,750$1,197,500
Audit-Related Fees(1)
$90,000$181,500
Tax Fees$0$0
All Other Fees(2)
$78,200$78,000
TOTAL$1,340,950$1,457,000
2010:

Category2011 2010
Audit Fees$1,157,000 $1,172,750
Audit-Related Fees(1)$156,000 $90,000
Tax Fees$0 $0
All Other Fees(2)$85,000 $78,200
TOTAL$1,398,000 $1,340,950

(1) Audit-Related Fees for 2010 and 20092011 consisted primarily of amounts associated with: (i) audits of our benefit plans for 20092010; and 2008, respectively;(ii) an audit of the flood area of the Insurance Operations. Audit-Related Fees for 2010 consisted primarily of amounts associated with: (i) audits of our benefit plans for 2009; and (ii) consents.

(2) All Other Fees for 20102011 and 20092010 consisted of the independent actuarial reviews and reserve opinions.

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The Audit Committee has a pre-approval policy that requires pre-approval of audit, audit-related, and permitted non-audit services on an annual basis and authorizes the Audit Committee to delegate to one or more of its members pre-approval authority with respect to permitted services. The Audit Committee delegated the authority to pre-approve audit, audit-related, and permitted non-audit services by KPMG LLP to the Audit Committee Chairperson, who is required to report any pre-approvals to the Audit Committee for ratification at its next meeting. In 2010,2011, the Audit Committee pre-approved 100% of audit, audit-related, and permitted non-audit services and concluded that KPMG LLP’s provision of such services was compatible with the maintenance of KPMG LLP’s independence in the conduct of its auditing functions. KPMG LLP provided no tax services in 2010.2011. Any such future services also would require Audit Committee pre-approval on an individual engagement basis.

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AUDIT COMMITTEE REPORT

The Audit Committee oversees Selective’s financial reporting processes on behalf of the Board of Directors. Management has the primary responsibility for overseeing preparation of the financial statements and the overall reporting processes, including the systems of internal controls. In fulfilling its oversight responsibilities, the Audit Committee has:

·Periodically met with and held discussions with management regarding the quality, not just the acceptability, of the accounting principles, the reasonableness of significant judgments, and the clarity of disclosures in Selective’s financial statements.

·Reviewed and discussed the audited financial statements for the year ended December 31, 2010,2011, included in the Annual Report on Form 10-K, with management, which represented to the Audit Committee that:  (i) the financial statements were prepared in accordance with U.S. generally accepted accounting principles; and (ii) management had reviewed Selective’s disclosure controls and procedures and believes those controls are effective.

·Reviewed and discussed with KPMG LLP, Selective’s independent registered public accounting firm, which is responsible for expressing an opinion on the conformity of those audited financial statements in accordance with U.S. generally accepted accounting principles, their judgments as to the quality, not just the acceptability, of Selective’s accounting principles and such other matters as are required to be discussed with the Audit Committee under Statements of the Public Company Accounting Oversight Board, including the Statement on Auditing Standards No. 61, as amended.
·Discussed with KPMG LLP, the independent registered public accounting firm’s independence from Selective and its management, including the matters in the written disclosures and the letter from the independent accountants delivered to the Audit Committee as required by the applicable requirements of the Public Company Accounting Oversight Board regarding the independent registered public accounting firm’s communications with the Audit Committee concerning independence.

In reliance on the reviews and discussions referred to above, the Audit Committee recommended to the Board of Directors, and the Board approved, the inclusion of the audited financial statements in Selective’s Annual Report on Form 10-K for the year ended December 31, 2010.

2011.

Submitted by the Audit Committee of Selective’s Board of Directors,

 Paul D. Bauer, Chairperson
 John C. Burville
 Michael J. Morrissey
 Ronald L. O’Kelley
 J. Brian Thebault

The Audit Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other Selective filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that Selective specifically incorporates the Audit Committee Report by reference therein.

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STOCKHOLDER PROPOSALS AND NOMINATIONS

Proposals for Inclusion in 20122013 Proxy


From time-to-time, stockholders present proposals that may be proper subjects for inclusion in the proxy statement and for consideration at an annual meeting. Under the rules of the SEC (under the Exchange Act), stockholder proposals to be included in the proxy statement for the 20122013 Annual Meeting of Stockholders must be received by Selective’s Corporate Secretary at 40 Wantage Avenue, Branchville, NJNew Jersey 07890 no later than November 26, 2011.


2012.

Other Proposals and Nominations


Selective’s By-Laws require that a stockholder who otherwise intends to present a proposal outside of Rule 14a-8 under the Exchange Act or to nominate a director must deliver notice to the Corporate Secretary, in proper written form and in accordance with the requirements of the By-Laws, not less than 120 days nor more than 150 days prior to the first anniversary of the preceding year’s annual meeting. Thus, a notice of a stockholder proposal for the 20122013 Annual Meeting of Stockholders, submitted outside of Rule 14a-8 under the Exchange Act, will be untimely if received by the Corporate Secretary before November 29, 201126, 2012 or after December 29, 2011.


26, 2012.

* * * * * * * *


It is important that your shares be represented at the meeting, regardless of the number of shares that you hold. YOU ARE THEREFORE URGED TO PROMPTLY VOTE YOUR SHARES BY: (1) CALLING THE TOLL-FREE TELEPHONE NUMBER LISTED ON THE PROXY CARD; (2) ACCESSING THE INTERNET WEBSITE LISTED ON THE PROXY CARD; OR (3) COMPLETING, DATING, AND SIGNING THE ENCLOSED PROXY CARD AND RETURNING IT IN THE ENCLOSED ENVELOPE. Stockholders who are present at the meeting may revoke their proxies and vote in person or, if they prefer, may abstain from voting in person and allow their proxies to be voted.


By Order of the Board of Directors:

Robyn P. Turner

Corporate Secretary


March 25, 2011

26, 2012

Branchville, New Jersey


DOCUMENTS INCORPORATED BY REFERENCE

Information regarding Executive Officers is incorporated by reference to the section entitled “Executive Officers of the Registrant” in Part I, Item 1. Business. of Selective’s Annual Report on Form 10-K for the year ended December 31, 2010.2011.

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DIRECTIONS


Selective Insurance Group, Inc.


Directions to Principal Offices

40 Wantage Avenue

Branchville, NJNew Jersey 07890-1000

From East:

Route I-80 West to Route 15 North to Route 206 North. Go about 2 miles from Route 15/Route 206 intersection, turn right at traffic light, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.

From West:

Route I-80 East to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite "Our Lady Queen of Peace" Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.

- or -

Route I-78 East to Pa. Route 611 North to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite "Our Lady Queen of Peace" Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.

- or -

Route I-78 East to Route 31 North to Route 46 West to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite "Our Lady Queen of Peace" Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.

From North:

Route I-84 (East or West) to PA Route 209 South to Route 206 South. Left at Branchville traffic light opposite "Our Lady Queen of Peace" Catholic church, then turn left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.

From South:

Route 206 North or Route I-80 West to Route 15 North to Route 206 North. Turn right at Branchville traffic light opposite "Our Lady Queen of Peace" Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.